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Secrets of Social Media Marketing By: Paul Gillin Presented By: Sarah Kemp
About the Author <ul><li>Paul Gillin  has spent many years in technology journalism </li></ul><ul><li>Wrote  The New Influ...
Important Information <ul><li>Social media tools + traditional marketing </li></ul><ul><li>Categories of social networks <...
Surprises <ul><li>Some functions are not suited for social media </li></ul><ul><li>Marketing through MySpace </li></ul><ul...
Learn more… <ul><li>Customer relations through social media </li></ul><ul><li>Flickr </li></ul><ul><li>Gather </li></ul>
Recommendations <ul><li>Primarily for current marketing, public relations, or business. </li></ul><ul><li>Improving/starti...
Contact Information: <ul><li>Sarah Kemp </li></ul><ul><li>[email_address] </li></ul><ul><li>http://skemp1.wordpress.com/ <...
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Secrets Of Social Media Marketing Trade Book Review

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Secrets Of Social Media Marketing Trade Book Review

  1. 1. Secrets of Social Media Marketing By: Paul Gillin Presented By: Sarah Kemp
  2. 2. About the Author <ul><li>Paul Gillin has spent many years in technology journalism </li></ul><ul><li>Wrote The New Influencers (2007) </li></ul><ul><li>Advisory Board of the Society for New Communications Research </li></ul><ul><li>Married with two children </li></ul><ul><li>in Framingham, MA </li></ul>
  3. 3. Important Information <ul><li>Social media tools + traditional marketing </li></ul><ul><li>Categories of social networks </li></ul><ul><li>Blogger outreach </li></ul><ul><li>Measure results </li></ul>
  4. 4. Surprises <ul><li>Some functions are not suited for social media </li></ul><ul><li>Marketing through MySpace </li></ul><ul><li>Podcasting </li></ul>
  5. 5. Learn more… <ul><li>Customer relations through social media </li></ul><ul><li>Flickr </li></ul><ul><li>Gather </li></ul>
  6. 6. Recommendations <ul><li>Primarily for current marketing, public relations, or business. </li></ul><ul><li>Improving/starting social media </li></ul>
  7. 7. Contact Information: <ul><li>Sarah Kemp </li></ul><ul><li>[email_address] </li></ul><ul><li>http://skemp1.wordpress.com/ </li></ul><ul><li>http://www. linkedin .com/pub/ sarah -kemp/14/a95/124 </li></ul><ul><li>http://twitter.com/Skemp1 </li></ul>

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