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Design Thinking
anD Business
MoDel Design
Design Thinking and Business Model Design




                                                  Design
                   ...
innovation
                                             conTexT
            Value
        Configuration
                  ...
context
change


           Design
          Thinking
                     conTexT
systems thinking
Cartesian & Analytical   Systems & Design Thinking

  reductionist              dynamic

  cause & effect...
Design Thinking
× making things look pretty
× uncertainty absorption mechanisms
× ivory tower product development
× balanc...
be creative

DISRUPT YOUR
THINKING
> Vision & Ideation

> Exploratory Play

> Empathetic & Human centred

> Participatory
...
Design Thinking

money   +   magic       =       business model
                                innovation

              ...
think
differently



    How
          Thinking
challenge
assumptions
&
heuristics
              How
                    Thinking
3∂


     µ
               sweet
                spot


         How
               Thinking
business models
DEF=BusinessModel


A business model describes
the rationale of how an
organization creates, delivers,
and...
biz model canvas



        sweet
         spot



                How
                      aPPlicaTion
canvas




         How
               aPPlicaTion
application

 “We are in the
 business of ...”


                    How
                          aPPlicaTion
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Dt biz moddesign

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Talk held by Vic Ventures at City University, Cass Business School, as part of the BSc Management degree, on designing innovative business models and systems thinking.

Published in: Business
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Dt biz moddesign

  1. 1. Design Thinking anD Business MoDel Design
  2. 2. Design Thinking and Business Model Design Design Thinking Twitter Hashtag: #DTCass inTro
  3. 3. innovation conTexT Value Configuration What ParaDigM aPPlicaTion Thinking Strategy ToolS Design How Thinking Busines Systems Thinking Model canvas Busines Model Design inTro
  4. 4. context change Design Thinking conTexT
  5. 5. systems thinking Cartesian & Analytical Systems & Design Thinking reductionist dynamic cause & effect complexity linear feedback loops What conTexT
  6. 6. Design Thinking × making things look pretty × uncertainty absorption mechanisms × ivory tower product development × balance sheet acrobatics “Businesspeople don’t just need to understand designers better; they What need to become designers.” ParaDigM Roger Martin, Dean, Rotman School of Management
  7. 7. be creative DISRUPT YOUR THINKING > Vision & Ideation > Exploratory Play > Empathetic & Human centred > Participatory How aPPlicaTion
  8. 8. Design Thinking money + magic = business model innovation Systems Thinking Design Thinking Strategy What ParaDigM
  9. 9. think differently How Thinking
  10. 10. challenge assumptions & heuristics How Thinking
  11. 11. 3∂ µ sweet spot How Thinking
  12. 12. business models DEF=BusinessModel A business model describes the rationale of how an organization creates, delivers, and captures value. sweet ...a value proposition spot How ToolS
  13. 13. biz model canvas sweet spot How aPPlicaTion
  14. 14. canvas How aPPlicaTion
  15. 15. application “We are in the business of ...” How aPPlicaTion

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