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COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
WHY BEING A SMALL/MEDIUM
CEO	
  &	
  Chief	
  Architect,	
  eintellego	
...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
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Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/medium ISP is still viable
THANKYOU
www.eintellegonetw...
COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
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  COMMSDAY SUMMIT SYDNEY 2013 Skeeve	
  Stevens	
  
Why being a small/mediu...
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Why Being a Small ISP is still Viable

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Why Being a Small ISP is still Viable - delivered to the Commsday Summit - Sydney 2013

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Why Being a Small ISP is still Viable

  1. 1. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   WHY BEING A SMALL/MEDIUM CEO  &  Chief  Architect,  eintellego  Networks   Director  of  the  Internet  Society  of  Australia   ISP IS STILLVIABLE SKEEVE STEVENS
  2. 2. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable What’s this talk about? •  Why  being  a  small/medium  ISP  is  s6ll  viable  in  Australia  today   •  Details  of  the  forthcoming  book  “So,  You  Want  to  be  an  ISP?”   INTRODUCTION
  3. 3. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable Whats been happening •  ISPs  are  disappearing  –  mostly  due  to  mergers  and  acquisiJons   •  The  Industry  is  changing     •  ISPs  are  starJng  to  diversify  their  offering  to  customers   •  A  strong  wholesale  market  is  enabling  non-­‐ISPs  to  sell  Internet  services  to  their   exisJng  customer  base   •  There  is  sJll  a  LOT  of  opportunity  out  there  for  verJcally  focused  ISPs  –  which   are  mostly  in  the  pico-­‐small  size   BACKGROUND
  4. 4. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable MARKET CONSOLODATION Where did all the ISPs go? WestNet OzEmail TransACT iiNet iiNet iHug Netspace AAPT Residential 10 Others Froggy Esclipse AOL|7 Commander iPrimus M2 Group Hotkey West Australian Networks Datafast aaNET Platform Networks EFTel Club Telco Dodo Other small ISPs VivaNET Planet Netcom Internode
  5. 5. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable MARKET CONSOLODATION …continued B Digital PPC-1 Pipe Networks TPG TPG Comindico Soul IntraPower/ Trusted Cloud RequestDSL Powertel Nextep AAPT Telecom NZ Wizz Star-Tech Clever Networks BigAir BigAir Grop Vivid Wireless Unwired Optus Internet Optus iBurst (Customers) AccessPlus Allegro Uecomm
  6. 6. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable •  TradiJonally  ISPs  have  stayed  within  their  field  of  experJse  –  or  close  to  it   •  Few  ISPs  are  known  for  their  prowess  in  Customer  Service  –  even  our  biggest   ones   •  It  is  going  to  go  both  direcJons  (I  will  explain  in  a  moment)   •  It  is  easier  than  ever  to  sell  you-­‐branded  products   •  OEM  everything   •  Own  the  customers  –  everything  they  need/want!   DIVERSIFYING New Markets
  7. 7. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable New Markets Telephone   Home  /  Business   VoIP   Mobile   Internet  Services   Power  &  Gas   Insurance   Home,  Contents,  Car   Retail  Stores   Alarm  Monitoring     Others  to  come?   Health?   Financial  Services?   Dodo DIVERSIFYING
  8. 8. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable New Markets SoEware   ChromeOS   Search   Earth   Maps/StreetView   Android   Google+   Business  Solu6ons   Google  Apps   Adwords/SEO   Search  Appliances   Entertainment   Music,  Movies   TV,  Apps   Others  to  come   Television  -­‐  trying   Wearable  Accessories   Internet  Access   Google Hardware   Mobile  Phones   iGlass   Up to 5Mbps download, 1Mbps upload speed • No data caps • Free service guaranteed for at least 7 years • Includes Network Box $300 construction fee (one time or 12 monthly payments of $25) + taxes and fees DIVERSIFYING
  9. 9. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable New Markets Portable  Music  Computers   Mobile  Phones   Entertainment   Music   Movies   TV   Others  to  come   Television?   Wearable  Accessories   Internet  Access?   Apple Computer Internet + TV + Music + Movies + Apps + Software + Hardware DIVERSIFYING
  10. 10. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable New Markets Fuel   Mobile  Services   Supermarkets   Groceries   Clothing   Credit  Cards   Credit  &  Prepaid   Insurance   Home,  Contents,  Car   Others  to  come   Internet  Access?   Health?   Coles/Woolworths nbn Internet DIVERSIFYING
  11. 11. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable IMPORTANT TO UNDERSTAND About being a small ISP •  You  don’t  have  to  make  millions  to  be  happy   •  Making  a  difference  can  be  significant   •  Doing  it  right,  can  mean  a  payoff  later   •  Customers  prefer  personal  service  and  will  o^en  go  away  from  the  big  guys   on  principle  
  12. 12. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable WHY –YOU SHOULDNT Why No •  You  are  not  commi_ed   •  You  don’t  have  a  niche  or  micro-­‐niche   •  You’re  not  involved   •  You  have  no  profile   •  You  suck  at  partnerships   •  Your  products  aren’t  compeJJve  or  interesJng   •  You  aren’t  meeJng  a  need  
  13. 13. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable WHY –YOU SHOULD WhyYes •  You  have  a  comfortable  niche  that  you  own   •  You  are  known  in  your  space   •  You  are  part  of  a  community   •  You  partner  well  with  others   •  Be  able  to  run  a  profitable  business   •  Be  mulJ-­‐skilled  (Management,  Sales,  MarkeJng….)  
  14. 14. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable ISP SIZES How big do you have to be? Pico    ?  10  -­‐  100   Micro    ?  100  -­‐  500   Small    ?  500  –  1,000   Medium    49  1,000  –  10,000   Large    24  10,000  –  100,000   Very  Large  8  100,000+   •  Medium-Very Large defined by the Australian Bureau of Statistics, the rest I defined •  June 2012 ABS Data - http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/8153.0Chapter6Jun%202012 •  ACMA Fact Sheet - http://www.acma.gov.au/WEB/STANDARD/pc=PC_1723 •  Lifehacker - http://www.lifehacker.com.au/2011/02/smaller-isps-are-a-dying-breed-in-australia/ •  ACMA  say  there  are  over  800  ISPs  in  Australia   •  ABS  say  there  are  about  81  ISPs  with  over  1000  users  in  Australia  (June  2012)   •  That  means  there  are  over  700  Pico  to  Small  ISPs   •  Total  ISPs  –  June  2011  =  97;  Dec  2011  =  91;  Jun  2012  =  81  (closing  or  merging?)   •  iiNet  in  2011  said  that  number  of  ISP  dropped  from  450  to  250  in  2010  
  15. 15. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable NICHE/ MICRO NICHE Examples •  What  is  a  niche  to  an  ISP?   •  What  does  it  mean  being  niche  focused?   •  Examples  of  niche  ISPs  
  16. 16. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable NICHE/ MICRO NICHE Focus Industry Ethnic Finance Education Mining Food Media Real Estate Entertainment Sports Aged Care Sex Age Religion Legal Construction Engineering NGO Energy Government Italian Chinese Greek Korean German Arabic Hobbies Others?
  17. 17. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable NICHE/ MICRO NICHE Examples – Regional Focus - Community Telco and Ace
  18. 18. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable NICHE/ MICRO NICHE Examples – Legal Industry - BarNet
  19. 19. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable NICHE/ MICRO NICHE Examples – Age Vertical - Seniors
  20. 20. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable NICHE/ MICRO NICHE Examples – Satety Vertical
  21. 21. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable NICHE/ MICRO NICHE Examples – Ethnic Focus - Japanese
  22. 22. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable WHOLESALE SERVICES Where do I get it? BigAir NBNCo Telstra Tier 1 FirstPath ispONE Exetel iSeek Tier 2 AAPT Vocus Optus Tier 1.5 Nextgen TPG/Pipe M2 Group iiNet TelcoInABox WIP Highway 1 aka ZettaNet
  23. 23. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable HOW EASY IS IT TO BE AN ISP Easy as •  Wholesale  Providers   •  Outsourcing   •  OperaJons   •  Support   •  MarkeJng   •  Systems  (Billing,  DNS,  HosJng,  etc)   •  Vendors   •  Consultants   •  eintellego  Networks  /  io  Networks  –  probably  others     •  Community  
  24. 24. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable THE BOOK So,YouWant To Be an ISP?
  25. 25. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable THE BOOK •  Why  write  it   •  Who  is  it  for   •  What’s  in  it   •  Where  am  I  up  to   •  When  will  it  be  released  
  26. 26. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable Case  studies  will  be  provided  which  will  be   based  on  some  ISPs  that  I’ve  worked  with   over  the  last  15  years  such  as:    Datacentres,   colocaJon/hosJng   providers,     wholesale   ISPs,   residenJal   ISPs,   virtual   ISPs   and   others.   Case Studies Websites,   Mailing-­‐lists,   Chat,   Podcasts,   Consultants,  CerJficaJons,  etc   Resources THE BOOK What’s in it? Detailed   informaJon   about   all   aspects   of  an  ISPs  network,  including  their  core   switching,   rouJng,   redundancy,   scalability,  security  (DoS)  &  more.   Technical Stuff xDSL,   Fibre   (Lit   and   Dark),   Copper   (EFM),  Ethernet,  Wireless,  Satellite,  3G/ 4G   wholesale,   including   some   old   technologies  such  as  Dialup/ATM/etc.   Tail Technologies LNS/LAC,   RouJng,   MPLS,   CGN,   Transit   providers,  Peering  and  types  of  peering,   Datacentre  types.     ISP Technologies A   brief   overview   will   be   provided   on   networking  vendors  such  as:  Juniper,  Cisco,   Brocade,   IBM,   HP,   SDN   Technologies,   VirtualisaJon,   Vya_a,   MicroJk,   as   well   as   some   wireless   –   all   as   it   all   pertains   to   Service  Provider  equipment.   NetworkingVendors Should   you   or   shouldn’t   you   be   even   thinking   about   doing   this?     Telling   the   reader  the  good  and  the  bad.   Thinking About It Staffing,  Equipment,  ISP  types/models,   Target   markets,   Legals,   Customers,   Outsourcing,  Products,  MarkeJng.   BeforeYou Start The   Community,   Conferences,   OrganisaJons,   Business   operaJons,   innovaJon   of   technology,   trends,   strategy.   Life as an ISP Internet   Governance,   IANA/RIR   and   IP   Addressing   especially   APNIC,   IETF   and   ISOC,  DNS,  RouJng,  Wholesale  Providers.   How StuffWorks OperaJonal   Support   Systems   such   as   AuthenJcaJon,  Provisioning,  Helpdesk,   Billing,  Monitoring,  Backup,  etc.   OSS
  27. 27. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable THANKYOU www.eintellegonetworks.com     skeeve@eintellegonetworks.com   @eintellego  @skeevestevens  @networkceoau   /eintellegonetworks   Thanks  to:   -­‐  Shara  Evans  of  Market  Clarity  –  www.marketclarity.com.au   -­‐  AusNOG  Mailing-­‐List  Members   TM   The  Experts  Who  The  Experts  Call™  
  28. 28. COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens  COMMSDAY SUMMIT SYDNEY 2013 Skeeve  Stevens   Why being a small/medium ISP is still viable

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