Under the Influence; The New Social VIPs and the Power They Have Over Your Future

458 views

Published on

Kevin Skarritt's presentation at the 2011 AhaNH Social Media Summitt in Gilford, New Hampshire

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
458
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Is a millionaire in Empire Avenue with a share price of 45 eaves.Included in over 1400 Twitter listsHas over 41,000 followers (in the top ½ of 1% of all tweeters worldwide)Twitalyzer score of 98/100TwitterGrader score of 100/100Has a Klout Score of 74 (higher than Chris Penn, Laura Fitton, John Wall, David Meerman Scott)
  • 2 MinutesHow many of you are:– Marketing Mangers– Professional Networkers– PublishersBefore you can have influence you have to:–Drink the Social Media Koolaid (Own it, Embrace it)– Have a strategy based on knowledge– Build momentumVALUE – AmplificationNETWORK – True Reach CREDIBILITY – Network Impact
  • 1 MinuteVALUE – Your goal is to get amplification - no spam - no selling - high perceived value - easy to digest (mostly) - laser focused on just a few topics
  • 1 MinuteCREDIBILITY - Authentic - Personal – Casual but not too much so - Professional – but not too stuffy - NEVER appear to hard sell!
  • 4 minutesNETWORK - Laser focused (sound familiar) - BIG (despite rumors to the contrary) - segmented using lists (CRM Application in the best of worlds) - Engaged … willing to reciprocate
  • 1 MinuteKLOUT – Twitter, Facebook, Google+, LinkedIn, FourSquare, YouTube, Instagram,Tumblr, Blogger, WordPress, Last.fm, FlickrPEERINDEX – Twitter, Facebook, LinkedIn, Quora
  • 30 SecondsMultiple Followand UnfollowSortingSearchAbout $20/month
  • 30 SecondsIf you don’t have one, GET ONE!Manage all your accounts in one place, anytime!
  • 10 Seconds
  • 1 minute
  • Under the Influence; The New Social VIPs and the Power They Have Over Your Future

    1. 1. “A-Ha!” NH Social Media Business Summit #AhaNH UNDER THE INFLUENCE The New Social VIPs and Their Power Over Your Future Kevin Lane Skarritt Chief Peep Flock Marketing @Skarritt Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    2. 2. “A-Ha!” NH Social Media Business Summit #AhaNH What is Influence? • “MUST HAVE” Attributes – Value – Credibility – Network Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    3. 3. “A-Ha!” NH Social Media Business Summit #AhaNH Value What it IS… What it’s NOT… • Informative • Spammy • Timely • Outdated • Focused • Willy-nilly • Other-focused • Self-centered • Interesting • Hohummmm • Exciting • Polarizing Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    4. 4. “A-Ha!” NH Social Media Business Summit #AhaNH Credibility – You ARE what you send! • Twitter • Facebook • LinkedIn • Blogging And HOW; • Consistent — Scheduled Daily Events • High Value — Create a Media Calendar • Engagement — Who, What, When, Where Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    5. 5. “A-Ha!” NH Social Media Business Summit #AhaNH Network The Long Tail Dunbar’s Number = 150 Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    6. 6. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    7. 7. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    8. 8. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    9. 9. “A-Ha!” NH Social Media Business Summit #AhaNH Tools to Measure Influence Klout.com Twitter.Grader.com Facebook.Grader.com PeerIndex.com Twitalyzer.com … and MANY more. Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    10. 10. “A-Ha!” NH Social Media Business Summit #AhaNH ReFollow.com Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    11. 11. “A-Ha!” NH Social Media Business Summit #AhaNH Make Your Smart Phone Your Best Friend Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    12. 12. “A-Ha!” NH Social Media Business Summit #AhaNH Drink the “Social Media Kool-Aid” Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    13. 13. “A-Ha!” NH Social Media Business Summit #AhaNH Connect With Kevin 1-888-FLOCK-88 kevin@flockmarketing.com @skarritt facebook.com/skarritt facebook.com/flockmarketing linkedin.com/in/skarritt Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)

    ×