Business Model Generation Toronto (#bmgenTO)


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Our city's business model thinkers came together on Monday, November 30, 2009 to delve into a book as innovative as its topic - Business Model Generation.

Toronto held this first-of-its-kind meetup in the most organic way possible at the Centre for Social Innovation, with only 30% talk and 70% workshop powered by amazing community facilitators.

Learn more about this open, engaging and practical business model workshop at

* Search #bmgenTO on Twitter at
* Get the book at
* Contact me at or

Thanks to our sponsors JazLabs, Jet Cooper, Orange Rhino Media, and XCINO Inc.

More coming in 2010.

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Business Model Generation Toronto (#bmgenTO)

  1. TorontoBusiness Model Generation<br />November 30, 2009<br />
  2. Satish KanwarThe first rule of #bmgenTO is,you do not talk about #bmgenTO<br />
  3. Welcome<br />This is where Toronto’s<br />business model thinkers converge<br />
  4. #bmgenTO<br />Don’t hesitate to tweet,<br />talk, shout, take pictures, take videos, or<br />just have a beer<br />
  5. Facilitators<br />Andrew Jenkins – Volterra Consulting<br />Daniel Rose – Omakase Group<br />David Edwards – Logical Business Systems<br />John Sutherland – Ennova<br />Michael Anton Dila – Torch Partnership<br />Saul Kaplan – Business Innovation Factory<br />
  6. Michael Anton DilaThe story behind Business Model Generationand why you should care<br />
  7. WHO IS THAT GUY?<br />
  8. WHAT IS A BM?<br />
  9. ON THE SAME PAGE<br />
  10. WHY NOW?<br />
  11. BMGENING in TO<br />
  12. BMGEN<br />
  13. HERE’S JOHNNY<br />
  14. John SutherlandHow to analyze existing business modelsand imagine new ones<br />
  15. Why are you here?<br />
  16. … to become better leaders<br />
  17. What capabilities distinguish great leaders from others?<br />
  18. . . . see more clearly, and with greater insight, where the future is headed<br />
  19. . . . determine faster and with greater precision, how to best shape their business to capture that future<br />
  20. . . . more quickly establish a shared understanding with crucial people so they all pull in the same direction.<br />
  21. . . . implement faster the resultant change with less risk and greater rewards.<br />
  22. As a result…<br />
  23. . . .they shape their future.. . .the future does not shape them.<br />
  24. What will you learn today?<br />
  25. … a tool<br />
  26. … shape a business to capture the future<br />
  27. … establish a shared understanding<br />
  28. What is this tool?<br />
  29. . . . the business model canvas<br />
  30. What is a business model?<br />Let’s start with:<br />
  31. “A business model describes how an entity organizes itself to create value and derive revenue.”<br />Alex Osterwalder, PhD<br />
  32. . . . a business model canvas is a blank slate of factors that define all the important elements of a business model<br />
  33. . . . provokes questions whose answers show the critical relationships that exist in a business that drive it forward<br />
  34. Exercise:<br />Apple iPod circa 2001<br />Goal:<br />Working in your teams, map the iPod business<br />model using the business model canvas.<br />Instructions:<br />Go to Wikipedia to get data about the development of the iPod.<br />Map the business model as it existed on the day of its launch (Oct 23rd, 2001.)<br />Answer these questions:<br />What were they competing on<br />At the time, what would have been the key drivers of their success.<br />What economic advantage (if any) would they enjoy?<br />How disruptive was it at the time? Why?<br />Two teams post their answers<br />
  35. Thank you and good luck!<br />
  36. WorkshopNot much like Santa’s<br />
  37. Exercise:<br />Workshop<br />Goal:<br />You and your team will use the canvas to collaboratively create<br />a business model.<br />Options:<br />Create a business model that opens up a new source of value in a commoditized business (ex: Zappos, Starbucks, Amazon).<br />Create a business model that disrupts a healthy business with inflated economies (ex: craigslist, AravindEye Hospitals, Skype)<br />Create a business model for a social enterprise that (ex: Grameen Bank, One Laptop per Child, Ashoka) which makes a product or service more accessible to masses of people and creates or in order to create social benefit<br />
  38. Report & DiscussWhat went well andwhat didn’t go so well?<br />
  39. Q & AWhat else is on your mind?<br />
  40. Thank YouFinish the beer please<br />