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Class 5 – October 12, 2011   Assessing Business PotentialSocial Entrepreneurship (APS1015H)
Hello                          A work in progress.Social Entrepreneurship                         Confidential
PurposeAssessing Business Potential
Social Entrepreneurship   Confidential
Why?              Business models are flexible, iterative and                              concise.                        ...
Why?             They provide a framework for assessment.                                 We are in a time of:            ...
Why?             They provide a framework for assessment.Social Entrepreneurship                                 Confidential
Disclaimer         There are terms and conditions of everything                       that you learn.         •  technolog...
DefinitionsAssessing Business Potential
‘Startup’:     A startup is a group in search     for a repeatable, scalable     business model. – Steve BlankSocial Entre...
‘Business Model’:     A business model is how     something makes, gives and     gets value. – Alexander     OsterwalderSo...
‘Value’:     The value is what customers     are willing to pay for.     – SomeoneSocial Entrepreneurship            Confid...
Definitions      We have to assess if the startup’s business model       will produce enough value that a customer is      ...
Lean Startup              The intersection of agile development and                customer development principles to     ...
-> Agile Development           The so ware development process based on               iterative and incremental building. ...
Social Entrepreneurship   Confidential
-> Customer Development                          The parallel process of customer                             discovery an...
Social Entrepreneurship   Confidential
ConceptsAssessing Business Potential
Lean Canvas     •  Business Model Generation meets Lean StartupSocial Entrepreneurship                                Confi...
Minimum Viable Product     •  Minimum Feasible Product     •  Minimum Desirable ProductSocial Entrepreneurship            ...
Product Backlog     •  Managing Prioritization     •  Themes, Epics & StoriesSocial Entrepreneurship           Confidential
Prototyping     •  Necessary     •  SufficientSocial Entrepreneurship   Confidential
Customer Interviews     •  In-Person     •  RemoteSocial Entrepreneurship    Confidential
Product Lifecycle     •  Pivots     •  (Source: Sarah Preve e)Social Entrepreneurship           Confidential
Product Runway     •  How Long?     •  How Much?Social Entrepreneurship   Confidential
Resourcessteveblank.com   theleanstartup.com   runningleanhq.com   leancoffeeto.com
Next Steps1.  Model your project using a    business model canvas!2.  Determine how lean, agile    Satish Kanwar, Partner ...
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Assessing Business Potential (U of T Social Entrepreneurship)

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I was a guest lecturer at the University of Toronto's Social Entrepreneurship course in the Faculty of Applied Science & Engineering. This was class 5 on October 12, 2011 on Assessing Business Potential.

Learn more about this course at http://www.socialentrepreneurship.ca/aps1015h/.

Published in: Education, Business, Technology
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Assessing Business Potential (U of T Social Entrepreneurship)

  1. 1. Class 5 – October 12, 2011 Assessing Business PotentialSocial Entrepreneurship (APS1015H)
  2. 2. Hello A work in progress.Social Entrepreneurship Confidential
  3. 3. PurposeAssessing Business Potential
  4. 4. Social Entrepreneurship Confidential
  5. 5. Why? Business models are flexible, iterative and concise. This allows for: •  integrated, not isolated thinking •  discussion, not documentation •  dynamic, not static contentSocial Entrepreneurship Confidential
  6. 6. Why? They provide a framework for assessment. We are in a time of: •  unpredictable environments •  no life and death products •  limited runwaySocial Entrepreneurship Confidential
  7. 7. Why? They provide a framework for assessment.Social Entrepreneurship Confidential
  8. 8. Disclaimer There are terms and conditions of everything that you learn. •  technology slant, industry-wide application •  there are no best ways, just be er ways •  practice is greater than theory •  it never stops changingSocial Entrepreneurship Confidential
  9. 9. DefinitionsAssessing Business Potential
  10. 10. ‘Startup’: A startup is a group in search for a repeatable, scalable business model. – Steve BlankSocial Entrepreneurship Confidential
  11. 11. ‘Business Model’: A business model is how something makes, gives and gets value. – Alexander OsterwalderSocial Entrepreneurship Confidential
  12. 12. ‘Value’: The value is what customers are willing to pay for. – SomeoneSocial Entrepreneurship Confidential
  13. 13. Definitions We have to assess if the startup’s business model will produce enough value that a customer is willing to pay. How? •  lean startup •  agile development •  customer developmentSocial Entrepreneurship Confidential
  14. 14. Lean Startup The intersection of agile development and customer development principles to incrementally reduce assumptions. Values: •  lean thinking (Toyota) •  reduction of waste •  real customersSocial Entrepreneurship Confidential
  15. 15. -> Agile Development The so ware development process based on iterative and incremental building. Values: •  cross-functional teams •  frequent prioritization •  frequent demonstrationSocial Entrepreneurship Confidential
  16. 16. Social Entrepreneurship Confidential
  17. 17. -> Customer Development The parallel process of customer discovery and validation. Values: •  get outside the building •  pick a first customer profile •  build necessary and sufficientSocial Entrepreneurship Confidential
  18. 18. Social Entrepreneurship Confidential
  19. 19. ConceptsAssessing Business Potential
  20. 20. Lean Canvas •  Business Model Generation meets Lean StartupSocial Entrepreneurship Confidential
  21. 21. Minimum Viable Product •  Minimum Feasible Product •  Minimum Desirable ProductSocial Entrepreneurship Confidential
  22. 22. Product Backlog •  Managing Prioritization •  Themes, Epics & StoriesSocial Entrepreneurship Confidential
  23. 23. Prototyping •  Necessary •  SufficientSocial Entrepreneurship Confidential
  24. 24. Customer Interviews •  In-Person •  RemoteSocial Entrepreneurship Confidential
  25. 25. Product Lifecycle •  Pivots •  (Source: Sarah Preve e)Social Entrepreneurship Confidential
  26. 26. Product Runway •  How Long? •  How Much?Social Entrepreneurship Confidential
  27. 27. Resourcessteveblank.com theleanstartup.com runningleanhq.com leancoffeeto.com
  28. 28. Next Steps1.  Model your project using a business model canvas!2.  Determine how lean, agile Satish Kanwar, Partner satish@jetcooper.com or customer development 416 669 2779 fit into your project.3.  Experiment with concepts that can increase your ba ing average.

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