WELCOME TO SEMINAR ON CORPORATE SOCIAL RESPONSIBILITY (CSR) FROM PROFIT TO PHILANTROPHY TO PROFIT BY-ADV PUSHPA YADAV
MEANING OF CSRCorporate Social Responsibility means commitment towards society and includes protecting and improving social welfare measures by profit oriented organizations. It is an investment in community initiatives and return is good of people at large. It depicts moral values in Corporate sector.
SHORT INTRODUCTIONTill 1990 was in the form of charityBuilding of schools, sanatoriums,Hospitals, Colleges, Medical centers forgeneral public at largeCorporate like TATA’S, BIRLA’S,GODREJ etc were frontrunners in India.
CHANGE IN CORPORATE THRU CSRSTRONGER FINANCIAL PERFORMANCE ANDPROFITABILITY (eg thru eco-efficiency) IMPROVED ACCOUNTABILITY TO ANDASSESSMENT FROM THE INVESTMENTCOMMUNITYENHANCED EMPLOYEE COMMITMENTDECREASED VULNERABILITY THRU STRONGERRELATIONSHIPS WITH COMMUNITIESIMPROVED REPUTATION AND BRANDING
BENEFITS OF CSRINCREASED SALES & CUSTOMERS LOYALTYENHANCED BRAND VALUE & REPUTATIONINCREASED ABILITY TO ATTRACT AND RETAIN QUALITYEMPLOYEESINVESTORS AND BUSINESS PARTNERSBETTER PRODUCTIVITY OF WORKFORCECOOPERATION WITH LOCAL COMMUNITIESEFFICIENT OPERATIONS RESULTING IN IMPROVEDFINANCIAL PERFORMANCEINCREASED STOCK VALUE,REDUCED LITIGATION & ENVIRONMENTAL COSTSSBETTER & FAST GOVERNMENT APPROVALS, REWARDS,TAX BENEFITS.
SHORT REVIEW OF COMPANIES ITC HAVE MADE FARMER DEVELOPMENT A VITAL PART OF ITS BUSINESS STRATEGY. IT COMPANIES LIKE TCS, WIPRO HAVE DEVELOPED SOFTWARES TO HELP CHILDRED AND TEACHERS IN SCHOOLS ACROSS INDIA THROUGG TCSRD TATA CHEMICALS WORKS TO IMPROVE THE QUALITY OF LIFE OF THE PEOPLE AND COMMUNITIES AROUND ITS OPERATIONS RELIANCE RURAL DEVELOPMENT TRUST (RRDT) CONTINUED ITS ACTIVITIES UNDER GOKUL GRAM YOJANA OF GOVERNEMNT OF GUJARAT.(TNS INDIA (A RESEARCH ORGANISATION AND THE TIMES FOUNDATION THRU FINDINGS REVEALED THAT OVER 90% OF ALL MAJOR INDIAN ORGANISATIONS SURVEYED WERE INVOLVED IN CSR ACTIVITIES
CONCLUSIONWITH ONSET OF LIBERALISATION, PRIVATISATION, AND GLOBALISATION (LPG) IN INDIA CORPORATE ENTITIES AND PUBLIC SECTOR COMPANIES ARE SHOWING KEEN INTEREST IN COMMUNITY INITIATIVE PROGRAMME SUCH AS EXTENDING HELP TO SELF HELP GROUPS, MICROFINANCE, UNEARTHING THE TRAPPED CULTURAL VALUES, ADVANCEMENT OF SOCIALLY BACKWARD COMMUNITY ETC. WHICH SHOWS THAT THEY ARE IN RACE TO ESTABLISH THEIR REPUTATION IN COMMUNITY AND PROJECT THEIR PRESENCE THRU CSR.
THANK-YOU LETS US ALL PLEDGE HERE TODAY AND BE COMMITTED TOWARDS OUR SOCIAL RESPONSIBILITY AND COMMUNITY FEELING