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Is there anything more important than managing your reputation? A book presentation on reputation management

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  1. 1. Power of REPUTATION
  2. 2. Is there anything more important than managing your REPUTATION !
  3. 3. Salim Kadibesegil is the warrior of reputation . He wrote the first book on reputation. He consulted many companies and kept the issue updated. Salim is one of the primary people respected and to be asked of  his knowledge and vision of reputation management in Turkey . Mr. Rauf Ates Publication Director of Capital and Economist Magazines Salim Kadibesegil enlightens and guides the Turkish business world by placing reputation in the heart of management not only by local evidence and cases but with an international and multi dimensioned vision. Mr. Tugrul Kudatgobilik President of Turkish Employer Associations Confederations Salim Kadibesegil explains the return on investment on reputation with solid examples and comments in light of his business experience with such a clear language. He has the most fluent way to write about a complex issue like managing reputation. It is as easy as reading a novel . Prof. Dr. Acar Baltas Acknowledgements
  4. 4. Many thanks to my dearest friend Salim Kadibesegil for his passion to produce and share knowledge . I believe this book will lead and guide new studies on reputation management in our country. Prof. Dr. Haluk Gurgen Acknowledgements In a world of abundant knowledge, maybe the most important point is how we transfer and adopt the quality knowledge (which is rare) to our daily lives. Big applause for Salim Kadıbesegil for his aim to explain how to manage reputation instead of explaining what it is. Seref Oguz Ph.D Salim Kadibesegil, has succeeded to transfer his expertise on reputation management into such an easy reading book that makes you think and go back and read again. This book will guide you to be reputable during your journey of life . Mr. Cem Topcuoglu President of TBWA Istanbul
  5. 5. CHAPTER ONE AFTER ENRON <ul><li>Do you have an agenda to manage your reputation? </li></ul><ul><li>How long does it take to recover damaged reputation? </li></ul><ul><li>Does Reputation increase company and brand value ? </li></ul><ul><li>What else can your reputation contribute? </li></ul><ul><li>Can corporate reputation be managed? </li></ul><ul><li>Whose job is to manage reputation? </li></ul><ul><li>The danger of hunger for reputation! </li></ul><ul><li>How will you manage your corporate reputation? </li></ul>
  6. 6. CHAPTER TWO THE BELL RINGS FOR REPUTATION <ul><li>Competitors manage your unmanaged reputation! </li></ul><ul><li>Corporate social responsibility is not corporate reputation. </li></ul><ul><li>Those who pay for their awards! Be careful! </li></ul><ul><li>Take care of your customer hot lines! </li></ul><ul><li>Using a company logo on an obituary ! </li></ul><ul><li>CEO’s have 3 jobs. If they have 4th job they cannot be a CEO! </li></ul><ul><li>The unbearable attraction of reading at the pulpit… </li></ul><ul><li>Lessons to be learned… </li></ul>
  7. 7. CHAPTER THREE DO YOU HAVE ANYTHING MORE IMPORTANT THAN MANAGING YOUR REPUTATION? <ul><li>You don’t have anything more important than managing your reputation! </li></ul><ul><li>Let’s make money first and we’ll worry about reputation later! </li></ul><ul><li>Managing reputation for being among the most admired companies. </li></ul><ul><li>Reputation and perception management or ‘Repuception’ </li></ul><ul><li>Rules of global game are now changing: Only the reputable companies will survive! </li></ul><ul><li>Companies can survive with reputation, not with profits! </li></ul>
  8. 8. CHAPTER THREE DO YOU HAVE ANYTHING MORE IMPORTANT THAN MANAGING YOUR REPUTATION? <ul><li>Why is corporate reputation so important for pharmaceuticals industry? </li></ul><ul><li>Reputation comes with DNA </li></ul><ul><li>Sustainable competition and reputation </li></ul><ul><li>CEO’s competition is c ommunications performance… </li></ul><ul><li>The world’s most prestigious financial services company… </li></ul><ul><li>Coca Cola’s reputation problem ! </li></ul><ul><li>How do the sales representatives represent their company? </li></ul><ul><li>How do human resources impact on company balance sheets? </li></ul>
  9. 9. CHAPTER THREE DO YOU HAVE ANYTHING MORE IMPORTANT THAN MANAGING YOUR REPUTATION? <ul><li>Employee branding … </li></ul><ul><li>We are (how much) responsible for the next generation! </li></ul><ul><li>In global competition reputation depends on ‘GRI’ </li></ul><ul><li>Social responsibility is poised to become a parody! </li></ul><ul><li>Turning responsibilities into irresponsibility… </li></ul><ul><li>Could you be nominated for ‘The Most Irresponsible Company’ award? </li></ul><ul><li>Crises are managed by communication. </li></ul><ul><li>What is happening to these CEO’s? </li></ul><ul><li>Communication is CEO’s job </li></ul><ul><li>Can local communities be disregarded? </li></ul><ul><li>Companies that can’t go public… </li></ul>
  10. 10. <ul><li>Consultant to the CAPİTAL magazine for the “Most Admired Companies of Turkey ” project. </li></ul><ul><li>Representative of the Reputation Institute , based in New York. </li></ul><ul><li>Board member of the Turkish Corporate Governance Association </li></ul><ul><li>Board member of the Buğday , ecological and organic transformation Association </li></ul><ul><li>Faculty member of Bahçeşehir University School of Communications </li></ul><ul><li>Highly specialized Strategic Communications Consultant with professional and academic background. </li></ul><ul><li>Highly known a source on corporate reputations which he leads the concept to the leading corporations in Turkey. </li></ul><ul><li>Represented Turkey at the board of the International Communication Consultancies Organization, ICCO , for seven years </li></ul><ul><li>Was a “diplomat” in Washington D.C. as press attaché. </li></ul><ul><li>Author of five books in his 33-year-old career; </li></ul><ul><li>Basic Principles of Public Relations , 1986 </li></ul><ul><li>The Prescriptions of Public Relations , 1990 </li></ul><ul><li>Where to Start Public Relations, 1997 ( 8 th edition) </li></ul><ul><li>Here Comes Crisis 2002 (3rd edition) </li></ul><ul><li>Reputation Management 2006 (3rd edition) </li></ul>SALIM KADIBESEGIL [email_address]