How do you  manage  your  reputation? 9 step process of designing  a confidence building program By SALIM KADIBESEGIL Dece...
How do you manage your reputation? 1 Put reputation into the  agenda  of the  CEO
How do you manage your reputation? 2 Decide on how would you like to be  perceived  in the eyes of your stakeholders and w...
How do you manage your reputation? 3 Check your  corporate values  whether they are in line with the society’s and  serves...
How do you manage your reputation? 4 Conduct a  research  on how you are perceived among the stakeholders and  evaluate  t...
How do you manage your reputation? 5 Establish a  steering committee  in the company whose job is to run a reputation mana...
How do you manage your reputation? 6 Take a look at your  processes  and  policies  where the gap of perception can be clo...
How do you manage your reputation? 7 Prepare a  communications and relationship  program through the studies of the steeri...
How do you manage your reputation? 8 <ul><li>Measure the performance under three headlines; </li></ul><ul><li>Measurement ...
How do you manage your reputation? 9 Prepare a “ reputational risk” analysis map.  Take actions to reduce the risks.  Assi...
<ul><li>Consultant to the CAPİTAL magazine for the  “Most Admired Companies of Turkey ” project. </li></ul><ul><li>Represe...
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How to manage a reputation program: A nine step process to run a reputation program in the company

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Reputation is our priceless asset. In this case how we are managing this asset and what we are doing to protect it? This presentation is a kind of "to do list" on where to start to run a program and put our personal input.

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How to manage a reputation program: A nine step process to run a reputation program in the company

  1. 1. How do you manage your reputation? 9 step process of designing a confidence building program By SALIM KADIBESEGIL December 2008
  2. 2. How do you manage your reputation? 1 Put reputation into the agenda of the CEO
  3. 3. How do you manage your reputation? 2 Decide on how would you like to be perceived in the eyes of your stakeholders and will this differentiate you in the competition? (*)Define your stakeholders one by one and make a priority list Photo credit; www. bized . co . uk /.../ activity /knowing11. htm
  4. 4. How do you manage your reputation? 3 Check your corporate values whether they are in line with the society’s and serves to become a company you would like to be perceived Photo credit http://www.valuequotes.net/Value%20Quotes.gif
  5. 5. How do you manage your reputation? 4 Conduct a research on how you are perceived among the stakeholders and evaluate the gaps of perceptions vs. reality.
  6. 6. How do you manage your reputation? 5 Establish a steering committee in the company whose job is to run a reputation management program. Announce this initiative to whole employees by the CEO
  7. 7. How do you manage your reputation? 6 Take a look at your processes and policies where the gap of perception can be closed. If not develop ones which can meet the expectations of stakeholders.
  8. 8. How do you manage your reputation? 7 Prepare a communications and relationship program through the studies of the steering committee where every employee will take part to take the responsibility of the designed reputation strategy.
  9. 9. How do you manage your reputation? 8 <ul><li>Measure the performance under three headlines; </li></ul><ul><li>Measurement of each event </li></ul><ul><li>Measurement of </li></ul><ul><li>traditional + new media </li></ul><ul><li>Measurement of </li></ul><ul><li>stakeholders’ perceptions </li></ul><ul><li>Consolidate the results </li></ul><ul><li>and report them to the </li></ul><ul><li>company </li></ul>
  10. 10. How do you manage your reputation? 9 Prepare a “ reputational risk” analysis map. Take actions to reduce the risks. Assign new delegates to the steering committee!
  11. 11. <ul><li>Consultant to the CAPİTAL magazine for the “Most Admired Companies of Turkey ” project. </li></ul><ul><li>Representative of the Reputation Institute , based in New York. </li></ul><ul><li>Board member of the Turkish Corporate Governance Association </li></ul><ul><li>Board member of the Buğday , ecological and organic transformation Association </li></ul><ul><li>Faculty member of Bahçeşehir University School of Communications </li></ul><ul><li>Highly specialized Strategic Communications Consultant with professional and academic background. </li></ul><ul><li>Highly known a source on corporate reputations which he leads the concept to the leading corporations in Turkey. </li></ul><ul><li>Represented Turkey at the board of the International Communication Consultancies Organization, ICCO , for seven years </li></ul><ul><li>Was a “diplomat” in Washington D.C. as press attaché. </li></ul><ul><li>Author of five books in his 33-year-old career; </li></ul><ul><li>Basic Principles of Public Relations , 1986 </li></ul><ul><li>The Prescriptions of Public Relations , 1990 </li></ul><ul><li>Where to Start Public Relations, 1997 ( 8 th edition) </li></ul><ul><li>Here Comes Crisis 2002 (3rd edition) </li></ul><ul><li>Reputation Management 2006 (3rd edition) </li></ul>SALIM KADIBESEGIL [email_address] www.orsa.com.tr

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