THE DIGITAL MEDIA S ON!
Scott Kehoe, Technology Consultant
Northeast Mass. Regional Library System (NMRLS)
firstname.lastname@example.org / 978-762-4433 x16
IM: AIM-bibliotechy / MSN-bibliotekky /Yahoo!-biblioteky
Been to the “record store” lately?
Where’s the music?
Who sells the most music in the U.S.?
Apple iTunes online
• Apple has sold over 240 MILLION iPods world-wide since 2001
• Chrysler has sold 12 million mini-vans in 25 years ...since 1982
• Apple sells at least 10 million iPods every three months (Ars Technica, 4/23/08)
• iPods hold nearly 80% of U.S. market-share (Digital Music News June 23, 2006, NPD Group)
• Variable pricing (April 2009) - 69cents to $1.29 based on popularity, ALL songs DRM-free in ACC format
• Apple iTunes #1 music retailer in U.S. (Ars Technica 4/2/08)
• iTunes has sold: [SEE - http://en.wikipedia.org/wiki/ITunes_Store]
-- 8.6 Billion songs since 2003
-- 200 million TV episodes since 2005
-- 2 Billion Apps since 2008
h ts , Jun
U.S. kids begin using ...
• computers by 5 1/2
• video game consoles by 6
• digital cameras by 8
EDUCAUSE Center for Applied Research, Oct., 2008 - Study of Undergraduate Students and Information Technology
- annual survey of over 27,000 freshmen & seniors at 98 institutions
• 98% own a computer (2007 survey)
• 82% own a laptop (%53 in 2005)
• 77% downloading music & movies on a weekly basis
• 93% use library website weekly
• 66% own internet capable PDA/smartphones
• 85% use social network sites DAILY, 32% in 2006 (MySpace, Facebook)
• students expectations = email, internet, wireless is available
everywhere all the time
Industry “experimentation” uncertain how to make gobs of money
Choices for consumers many, free or pricey, confusing, incompatible
Choices for libraries few, no sure bets, confusing, incompatible
Mobile devices iPhone, Blackberry, Palm Pre, Nintendo DSi, Sony Reader
WiFi cell phones, smart phones, iPod Touch, Nintendo DSi, Kindle, Sony reader
E-Book readers Sony & OverDrive, K-12 market, Apple iPad
cheaper devices iPhone 8GB: June 2007 = $600, June 2009 = $99
mobile APPS as content delivery system
software smart phones/touch screen hand-held devices
What’s an App?
• Apps = programs that perform one task or
related tasks on a portable device / smart phone.
• App Examples = calendar, address book, stocks, weather,
Google Maps, Facebook, Texas Hold’Em ...
• Mobile devices using Apps:
Google phones (Android)
Palm Treo & Pre
An App in Action
Accessing the New York Times
1: Press NYTimes icon 2: Choose your section 3: Font size, email, save
Your TV & DVR in your pocket?
watch & record with i.TV app ... kinda ...
Pick a show.
View clips, previews,
Pick a show.
Record on TiVo
Add to Netﬂix.
Email a reminder.
Watch LIVE TV on the go!?
tv.com - March Madness - MLB - CNN
First LIVE sports app.
CBS Sports March Madness On Demand
•Every NCAA tournament game
Pick a show.
View in segments.
•App costs $5
Not all current shows.
- very convenient, ease of use?
- locked down by big media & cell carriers?
Scott’s Ideal Library App
• Access my patron record
• Renew & reserve items NOBLE
• View my overdue & Like
hold notices This!
• Search catalog
• Download e-books, MVLC
audiobooks & video
directly to my device
• IM with a Librarian
e-readers & e-books & e-tablets
• Amazon.com Kindle 2 (6”-$259) / Kindle DX (91/2”-$489)
• continuous WiFi via cell network ($$$), no docking to PC
•Textbooks - Academic (it’s happening) / K-12 (not yet)
•hand-held devices - iPhone, Droid, etc.
•what’s next? Color / Multi-touch screens (Yes! ~ Apple iPad)
•what’s next? multi-use tablets - Apple & Microsoft
•Sony Reader & OverDrive and your Library???
• e-paper: ﬂexible, ultra-thin
- soon: wireless, color, cheap
• Seattle Post-Intelligencer
• Boston Globe Reader
• PC Magazine
• Academic Text Books
• law, science, medicine
• K-12 market
• large-format e-readers
• Kindle DX
Publishing = Big Media
Bertelsmann (Germany) > Ballantine, Bantam, Del Ray, Dell, Doubleday,
Fawcett, Knopf, Pantheon, Random House
CBS Corp > Simon & Schuster, Pocket Books, The Free Press, Scribner
Disney > Hyperion, Marvel Comics
Hachette Book Group (France) > Little, Brown
Holtzbrinck Publishing Group (Swiss) > Henry Holt, Macmillan, St. Martin’s
News Corp > Harper Collins
Pearson PLC (U.K.) > Addison-Wesley, Dorling Kindersley, Grosset & Dunlap,
Penguin, Prentice Hall, Viking
Riverdeep (Ireland) > Houghton-Mifﬂin, Reed Elsevier
Scholastic > Arthur A. Levine Books, Grolier
Time-Warner > DC Comics
Who’s suing who?
the RIAA vs. everybody ...
Recording Industry Association of America has ﬁled 18,000+ suits since 2007
--11,000 cases agree to out of court settlements of $3,000 - $5,000 per song
First case to go to a jury, Oct. 2007 - July 2009 (Capital Records v. Jammie Thomas)
--Defendant a single mother of four from Minnesota
--Jury awards RIAA $220,000 for copyright infringement on 24 songs ($9,250 per song)
--Case appealed, original Judge orders re-trial, Fall 2008
--Case re-tried, June 2009
--Jury awards RIAA $1.92 million ($80,000 per song)
--The judge reduces $54,000, characterized the original award as "monstrous and shocking."
Second case to go to a jury, July 2009 (RIAA v. Tenenbaum)
--Defendant a graduate student in physics at Boston University
--Case tried by jury in Boston!
--Jury awards the RIAA $675,000 ($22,500 per song) for “willfully infringing 30 songs by downloading and
distributing them over the KaZaA peer-to-peer network.”
--Defendant plans to appeal (and declare bankruptcy)
• DRM = Digital Rights Management
• DRM is software built into the individual ebooks titles
• DRM is software built into the e-readers like the Kindle, iPhone, iPod
• DRM knows where it is allowed to play & where it isn’t!
• Most ebook formats used by Amazon.com, iTunes, Audible.com, and
OverDrive use built-in DRM components. (Exception: MP3 audio format)
• DRM is why you can’t use an iPod with most OverDrive audiobooks
• DRM may go away ... LOL ;-)
How some people get their digital downloads ...
• Bit-torrent software
• downloading from
Pirate Bay & other
sites is ILLEGAL
under current U.S.
Where to get the info?
Web sites with RSS feeds
• Library Success: A Best Practices Wiki - ideas on what’s worked and what’s being tried out in
libraries, not just technology topics! - www.libsuccess.org/
• Pew Internet & American Life Project - easy-to-read, succinct reports on all aspects internet use by
Americans - www.pewinternet.org
• engadget - breaking news & photos of latest gadgets - engadget.com/
• ars technica - all aspects of technology & science, informative & witty - arstechnica.com
• CNET Buzz Out Loud - daily - bol.cnet.com
• NPR Technology & Popular Culture podcasts - weekly - www.npr.org/rss/podcast
• David Pogue videos, New York Times technology columnist - weekly - pogue.blogs.nytimes.com
Where to get more
info from Scott
• Scott’s gadget, webware, and all-things digital blog: STT
• Scott's del.icio.us techy & gadget bookmarks:
• Scott’s all-things digital media website:
• These slides online (for sharing) at Slideshare:
• Scott Kehoe, Technology Consultant, NMRLS
email@example.com / 978-762-4433 x16
IM: AIM-bibliotechy / MSN-bibliotekky / Yahoo!-biblioteky
Follow NMRLS on:
OverDrive ... more than just audiobooks!
amazon.com MP3 Downloads
Internet Archive’s Live Music Archive