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Mobile Entrepreneurs in Africa Vodafone sponsored Web Foundation Project Stephen Wolak Vodafone Group R&D 11 th  Sept 2010...
Web Foundation - Overview Mobile Entrepreneurs in Ghana 11 th  September 2010 www.webfoundation.org   <ul><li>Created by T...
Web Foundation - programmes Mobile Entrepreneurs in Ghana 11 th  September 2010
Web Foundation - projects Mobile Entrepreneurs in Ghana 11 th  September 2010 www.webfoundation.org
Vodafone donates $1m to Web Foundation Mobile Entrepreneurs in Ghana 11 th  September 2010 “ It is clear that the creation...
Mobile Entrepreneurs in Ghana Mobile Entrepreneurs in Ghana 11 th  September 2010 Vodafone sponsored Web Foundation Project
Mobile Entrepreneurs in Ghana 11 th  September 2010
Pilot project in Ghana Mobile Entrepreneurs in Ghana 11 th  September 2010
What’s the project about? <ul><li>Train  entrepreneurs  </li></ul><ul><li>to leverage  mobile  and  Web  technologies  </l...
Vision Mobile Entrepreneurs in Ghana 11 th  September 2010 To create  a vibrant local mobile eco-system in Africa.
Hypothesis Mobile Entrepreneurs in Ghana 11 th  September 2010 Training entrepreneurs in developing countries on relevant ...
Training Course Philosophy <ul><li>Open to all – minimal entry criteria e.g. no formal education, basic technical skills a...
Mobile Entrepreneurship - Ghana Mobile Entrepreneurs in Ghana 11 th  September 2010 Copyright © 2010. World Wide Web Found...
Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th  September 2010 Mobile as main device to access content 1 448.1 ...
Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th  September 2010 Untapped potential 2 Very recent awareness of: p...
Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th  September 2010 Local development of relevant content  3 One siz...
Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th  September 2010 Small players could disrupt  the market 4 Everyt...
Support the small players,  then Mobile Entrepreneurs in Ghana 11 th  September 2010
Our first thoughts… Mobile Entrepreneurs in Ghana 11 th  September 2010 Training + tutorials Training + on-the-field pract...
Yes, but how? Mobile Entrepreneurs in Ghana 11 th  September 2010
Accra Visit – June 2010 Mobile Entrepreneurs in Ghana 11 th  September 2010 Encouraging a local mobile eco-system
Interest for mobile technologies
Centres of excellence are emerging …  but still need to bridge a gap between theory and practice
Communities are users too
Entrepreneurs?
Mobile Entrepreneurs in Ghana 11 th  September 2010 Next steps
The training Mobile Entrepreneurs in Ghana 11 th  September 2010 Copyright © 2009. World Wide Web Foundation. All rights r...
Choosing a technology Copyright © 2009. World Wide Web Foundation. All rights reserved Simple Complex Few Many Users Funct...
http://www.myhappinessproject.com/
Any Questions? Mobile Entrepreneurs in Ghana 11 th  September 2010
Further Information <ul><li>http:// www.webfoundation.org /projects/mobile-entrepreneurs/   </li></ul><ul><li>http://publi...
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Web foundation mobile entrepreneurs in africa

An overview of the Web Foundation project "Mobile Entrepreneurs in Africa" sponsored by Vodafone Group.

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Web foundation mobile entrepreneurs in africa

  1. 1. Mobile Entrepreneurs in Africa Vodafone sponsored Web Foundation Project Stephen Wolak Vodafone Group R&D 11 th Sept 2010 Mobile Entrepreneurs in Africa 11 th September 2010 Advance the Web to Empower People
  2. 2. Web Foundation - Overview Mobile Entrepreneurs in Ghana 11 th September 2010 www.webfoundation.org <ul><li>Created by Tim Berners-Lee, inventor of the Web; and led by CEO Steve Bratt </li></ul><ul><li>Mission: Advance the Web to empower people </li></ul><ul><li>First announced in 2008 and operationally-launched on 15 November 2009 </li></ul><ul><li>Organization: International not-for-profit: </li></ul><ul><li>Program funding: Through charitable donations and partnerships. </li></ul>Gordon Brown joined Web Foundation Board of Directors 2 nd September 2010
  3. 3. Web Foundation - programmes Mobile Entrepreneurs in Ghana 11 th September 2010
  4. 4. Web Foundation - projects Mobile Entrepreneurs in Ghana 11 th September 2010 www.webfoundation.org
  5. 5. Vodafone donates $1m to Web Foundation Mobile Entrepreneurs in Ghana 11 th September 2010 “ It is clear that the creation of the World Wide Web combined with the growing ubiquity of mobile technology presents us with a unique opportunity to drive positive change,” Vittorio Colao, CEO Vodafone Group “ The work of the Foundation will help us understand how society is adapting to new technologies. We will use the insights to help shape the communications infrastructure of the future in order to give as many people as possible access to the benefits that the Web provides.”
  6. 6. Mobile Entrepreneurs in Ghana Mobile Entrepreneurs in Ghana 11 th September 2010 Vodafone sponsored Web Foundation Project
  7. 7. Mobile Entrepreneurs in Ghana 11 th September 2010
  8. 8. Pilot project in Ghana Mobile Entrepreneurs in Ghana 11 th September 2010
  9. 9. What’s the project about? <ul><li>Train entrepreneurs </li></ul><ul><li>to leverage mobile and Web technologies </li></ul><ul><li>that are particularly relevant to the context , </li></ul><ul><li>and that will enable them to launch new services </li></ul><ul><li>to provide locally relevant content and applications </li></ul><ul><li>and give them a stream of revenue . </li></ul>Mobile Entrepreneurs in Ghana 11 th September 2010
  10. 10. Vision Mobile Entrepreneurs in Ghana 11 th September 2010 To create a vibrant local mobile eco-system in Africa.
  11. 11. Hypothesis Mobile Entrepreneurs in Ghana 11 th September 2010 Training entrepreneurs in developing countries on relevant mobile technologies and business models, will lead to the creation of new mobile services that result in positive socio-economic impact.
  12. 12. Training Course Philosophy <ul><li>Open to all – minimal entry criteria e.g. no formal education, basic technical skills and enthusiasm </li></ul><ul><li>Focus on building businesses, business models </li></ul><ul><li>Hands on development exercises </li></ul><ul><li>Invite local entrepreneurs to speak each day .. “this is how I built my mobile / ICT based business” </li></ul><ul><li>Certificate only given once service goes live </li></ul><ul><li>Create a community of course participants </li></ul><ul><li>Pointers to key country specific resources for mobile e.g. mobile resource wiki </li></ul><ul><li>Local operator engagement with the course </li></ul>Mobile Entrepreneurs in Ghana 11 th September 2010
  13. 13. Mobile Entrepreneurship - Ghana Mobile Entrepreneurs in Ghana 11 th September 2010 Copyright © 2010. World Wide Web Foundation. All rights reserved <ul><li>Objectives </li></ul><ul><ul><li>Empower local entrepreneurs and help them becoming mobile content or service providers and get a stream of revenue </li></ul></ul><ul><li>Web Foundation role </li></ul><ul><ul><li>Setup a mobile training lab in Ghana with an appropriate local partner </li></ul></ul><ul><ul><li>Design and develop a training plan on mobile technologies and relevant business models </li></ul></ul><ul><ul><li>Work with local operator to ensure that appropriate services, particularly for revenue sharing, are in place </li></ul></ul><ul><ul><li>Train the local partner trainers, and work on self-sustainability of the lab </li></ul></ul><ul><li>Status </li></ul><ul><ul><li>Project Manager hired (Max) </li></ul></ul><ul><ul><li>Field visit: 26 June – 3 Jul 2010 </li></ul></ul>
  14. 14. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Mobile as main device to access content 1 448.1 million mobile phone subscribers in Africa by the end of 2009 Ovum research Smartphones are entering the market four times faster than PCs or laptops Fred Baumhardt - at Tech-Ed Africa 2009 Photo by nchenga - http://flic.kr/p/7xumP6
  15. 15. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Untapped potential 2 Very recent awareness of: potential of mobile phones as an ICT platform, different technologies that are available, opportunities of developing commercially-viable services From June 2009 to June 2010, in the top 12 countries in Africa, mobile web page views increased by 182%, unique users increased by 124%, amount of data transferred increased by 160% Source: Opera http://www.opera.com/smw/2010/06/ However…
  16. 16. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Local development of relevant content 3 One size doesn’t fit all Local needs and forms of expression are better interpreted by local producers
  17. 17. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Small players could disrupt the market 4 Everything big Starts small
  18. 18. Support the small players, then Mobile Entrepreneurs in Ghana 11 th September 2010
  19. 19. Our first thoughts… Mobile Entrepreneurs in Ghana 11 th September 2010 Training + tutorials Training + on-the-field practice Training + incubator Community creation
  20. 20. Yes, but how? Mobile Entrepreneurs in Ghana 11 th September 2010
  21. 21. Accra Visit – June 2010 Mobile Entrepreneurs in Ghana 11 th September 2010 Encouraging a local mobile eco-system
  22. 22. Interest for mobile technologies
  23. 23. Centres of excellence are emerging … but still need to bridge a gap between theory and practice
  24. 24. Communities are users too
  25. 25. Entrepreneurs?
  26. 26. Mobile Entrepreneurs in Ghana 11 th September 2010 Next steps
  27. 27. The training Mobile Entrepreneurs in Ghana 11 th September 2010 Copyright © 2009. World Wide Web Foundation. All rights reserved <ul><li>The training will give you: </li></ul><ul><li>More insight on technology </li></ul><ul><li>More insight on entrepreneurship </li></ul><ul><li>Guide on where to learn more </li></ul><ul><li>Who to work with, where to start </li></ul><ul><li>How to succeed </li></ul><ul><li>How to make friends and influence people </li></ul>
  28. 28. Choosing a technology Copyright © 2009. World Wide Web Foundation. All rights reserved Simple Complex Few Many Users Functionality IVR SMS Mobile Web Mobile Apps
  29. 29. http://www.myhappinessproject.com/
  30. 30. Any Questions? Mobile Entrepreneurs in Ghana 11 th September 2010
  31. 31. Further Information <ul><li>http:// www.webfoundation.org /projects/mobile-entrepreneurs/ </li></ul><ul><li>http://public.webfoundation.org/2010/08/meea-coordinator-job.html </li></ul><ul><li>http://people.w3.org/stephane/ghana_062010/ </li></ul><ul><li>http://public.webfoundation.org/2010/07/ghana_field_visit.html </li></ul>Mobile Entrepreneurs in Ghana 11 th September 2010 Advance the Web to Empower People

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  • mangamonk

    Jan. 18, 2011

An overview of the Web Foundation project "Mobile Entrepreneurs in Africa" sponsored by Vodafone Group.

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