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Viral Marketing Nmdl Final


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New Media Driver's License Course final presetnation on viral marketing.

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Viral Marketing Nmdl Final

  1. 1. Viral Marketing: Connect and Follow Samantha Victoria MSU Senior Advertising and Public Relations Fall 2009
  2. 2. Viral Marketing: How it Starts <ul><li>Create </li></ul><ul><li>Send </li></ul><ul><li> Link </li></ul><ul><li>Follow </li></ul>One… Two… Hundreds… Thousands… MILLIONS … all for FREE.
  3. 3. Fly or Fail <ul><li>Some companies fail at viral marketing campaigns </li></ul><ul><li>Trickery </li></ul><ul><li>Fake Blogging </li></ul><ul><li>Contests feel gimmicky </li></ul><ul><li>Forced and advertisement-like </li></ul>
  4. 4. What Works Best <ul><li>Viral Marketing is RISKY!!! </li></ul><ul><ul><li>Requires the right time and a homemade feel </li></ul></ul><ul><li>Best viral marketing: </li></ul><ul><li>Groundbreaking </li></ul><ul><li>Hilarious </li></ul><ul><li>Involve celebrity </li></ul><ul><li>LINKS!!!! </li></ul>
  5. 5. Capitalizing off of a Viral Video <ul><li>Most successful viral videos were not meant for advertising purposes. </li></ul><ul><li>Positive </li></ul><ul><li> Vs </li></ul><ul><li>Negative </li></ul>
  6. 6. <ul><li>“ For any company that is marketing a brand, the first thing is to be genuine in communicating what the brand is about, the personality of the brand.” </li></ul><ul><li>-- Pete Healy, vice president of marking for </li></ul><ul><li>Perfetti Van Melle USA, makers of </li></ul><ul><li> Mentos </li></ul>
  7. 7. Monitoring the Blogosphere <ul><li>Viral videos lead to increases in posts and mentions in blogs. </li></ul>
  8. 8. <ul><li>The viral phenomenon can be a challenging arena to create social marketing campaign but it is a fast way to create buzz about your product or brand through social media. </li></ul>