LAEDA marketing handouts

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Handouts and works sheets from Marketing 1010 presentation on 9.4.13 Camden, NJ

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LAEDA marketing handouts

  1. 1. Last Revised: 4/15/2013 Simple Steps for Starting Your Business TM Marketing Plan: Competitive Comparison Chart Rate each characteristic for your business and for your competitors. Use plus (+), neutral (0), or negative (-) for each characteristic based on how you think your CUSTOMERS would perceive them. Ratings estimate should compare all the businesses with "average" receiving a rating of "0". My Business Competitor 1 Competitor 2 Competitor 3 Benefits/Features Pricing Sales Size/Mix Market Strategy Business Model
  2. 2. Last Revised: 4/15/2013 Simple Steps for Starting Your Business TM Marketing Plan: Marketing Expenses Strategy Chart Fill in the chart below for different target markets and channels to reach those markets. Estimate the marketing expenses identified in each row. Charts should include information for one business idea only (although you may need to use more than one chart per business idea). Please note that multiple target markets might share the same channel and marketing strategy, but if you are going to use a different strategy for each (i.e. direct sales to local retailers and customers) you'll want to include each target market in a different column. Target Market 1 Target Market 2 Target Market 3 Target Market 4 One-Time Expenses Monthly or Annual Expenses Labor Costs
  3. 3. Last Revised: 4/15/2013 Simple Steps for Starting Your Business TM Marketing Plan: Marketing Message Outline Fill in the spaces below to the best of your ability. Then, incorporating those elements, write your full marketing message. Business Name Product/Service Offered Target Markets Unique Features Customer Benefits Marketing Message:
  4. 4. Last Revised: 4/15/2013 Simple Steps for Starting Your Business TM Marketing Plan: Pricing Strategy Write one paragraph describing your anticipated pricing strategy, based on what you have learned so far in this session. Business Name Briefly describe your pricing strategy below:
  5. 5. Last Revised: 4/15/2013 Simple Steps for Starting Your Business TM Marketing Plan: Product & Service Description Complete the following sections to help you create a product and/or services description. Business Name Product Idea/Service Special Benefits Unique Features Limits and Liabilities Production and Delivery Suppliers Intellectual Property Special Permits
  6. 6. Last Revised: 4/15/2013 Simple Steps for Starting Your Business TM Marketing Plan: Target Market Comparison Compare alternative target markets by using the criteria outlined in the workshop. Use a + as a positive, 0 as neutral, and – as a negative. Target Market 1 Target Market 2 Target Market 3 Target Market 4 Need Profit Sales Channel Conflict Competition Fits Me
  7. 7. Last Revised: 4/15/2013 Simple Steps for Starting Your Business TM Marketing Plan: Target Market Research List your target market options at the top; identify at least two. Start filling in the worksheet with the information that you already have and make up information that you need to complete the worksheet. This temporary information can be changed to real facts with further research. Target Market 1 Target Market 2 Target Market 3 Target Market 4 Channel Position Key Demographics Buying Habits Market Size and Share

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