Intro:NowThen Looking at the current Cloud Computing market small business and ISPs and end user emergent trends and adoption rates
Rate of change is now faster than it’s every beenExamples: Time spent online in 2000 = 2.7h/week, 2010 = 18h/week or 666% increase!Examples: Active blogs 2000 = 12,000 , 2010 = 141 millionExamples: Daily SMS 2000 = 400,000, 2010 = 4.5 billionExamples: Storage 2000 = $10/gb, 2010 = 6cEnabled by a sharing economy that’s reduced word of mouth to mere secondsEnabled by technology where someone can decide to a masse all of human knowledge – then do itEnabled by our ability to build scaleEnabled by our ability to make things simple and abstract complexity
3 out 5 employees don’t believe they need to be in the office to be productive95% of information workers report that they use a personal device at work – now45% of millennials world wide say they use social networking at work REGARDLESS of whether they are permitted or not!Enabled by not-quite ubiquitous connectivityDriven by user desires to do everything in the most convenient way for themDriven by user desire to be able to do what the person next to them doesDriven by user desire to work togetherDriven by user expectation that things are easy
Agility and responsiveness are becoming more overwhelming drivers than simply saving moneyMoving into new markets in new parts of the world is simpleNiels Bohr once said – “making predictions is difficult – especially about the future” Businesses can easily explore a new market because the attendant risk of doing so is greatly reduced as a result of not having to invest in infrastructure to enable the explorationExample: Esri a company that creates complex geographic relationship models for industry and government has been able to move into new markets because they haven’t had to invest in infrastructure in each region they want to explore
One man in a container can have the appearance of a massive company and he’s able to enter markets and do things.Exceedra – a start up that helps manufacturers feeding supply chains to know what to sell in and at what price is helping companies like Hiniken, Pirelli and Revlon understand what they need to place into the channel. They’re small with staff count countable on fingers and toes, but they act like a massive company attracting massive clients.
Massive companies can do things that would have been very difficult previously because of their scale, like exploit a new market where once it would have been too expensive.Associated Press – built the News Reader application to try to attract readers from traditional paper press to digital, they wouldn’t have been able to try something like that with an unproven record without the ability to control scale and cost with the cloud
The ability to expand and contract resources is the only way to enable that need to grow and shrink and it’s the only way to deal with Risk metrics, bursting into the cloud to do Monte Carlo simulations – working out the risks that can affect asset prices over a variety of time horizons.
UnpredictabilityCloud bursting, Air Products uses as solution built on premises using HPC Server to “cloud burst” when they need to model specific business needs
Lets be honest compliance policies and legislation haven’t quite caught up yet.Enter Hybrid as a deployment method
Front end web services are an obvious choice to move to cloud technology as are email systems. Royal Mail have moved over 28,000 employees to the Microsoft BPOS as have small companies like Shine Therapies who provide occupational, speech and language therapies in the NW of england
In 2009 – which is when the last UK statistics are available for – 4.8 employing 22m peopleA potential double dip, worrying export levels, tough lending environment are causing only the best SMEs to succeed
What we’re seeing is that sharing is essential to them, sharing with both those internally and externally –it’s no good if they send a business proposal to a client and they can’t open the document.It’s essential to be able to express ideas with the clarity with which they intended, it’s life or death, mortgage payment or default at times. It’s not good getting a graph that looks like it was created in 2000 when everyone else is pitching in 2011.
If I were going to be in one business that has to be ultra efficient it’s going to be this one.By 2015 20% of the Fortune 500 will be cloud -Service Providers
In 2011 the internet transfers 50 Exabytesof data, every day.I did some maths, take that data write it to a DVD, put the DVDs in a 747 and fly them and you’ll still have to do that 13,000 more times to move an Exabyte
The rise of local clouds and community clouds – provided by hostersOvercome issues of geolocationCan band together to make compliance easier
A city in developed nation uses about 10MW of power, a global class DC uses about 30MW If you want one you can buy for about $19mUsers don’t expect downtime any more, it gets in the way and it gets ugly fast.
One of the trends we’re seeing emerge in the SMB space is the rise of the appliance. A customizable (rather than configurable) box that is delivered to provide a specific purpose. We see this currently in the shape of Small Business Server but it’s extending into other areas, HP for example provide a BI appliance….and we’re seeing large organisations express equal interestAll about the app
2013 1/3rd of the worlds workforce will be mobileChinese millennialsspend 34 hours a week using socialtoolsData is expanding at 40x per year, IT professionals by just 1.4x
People are able to and want to do more themselves – self service is coming of age, market places app stores.There’s an expectation that you can do things yourself you couldn’t have done before.
70% of IT budget goes on maintaining inflexible kit – that will change downward
7th cloud circle forum keynote
Is the outlook bright in the <br />Cloud forecast?<br />Simon May, <br />Client and Cloud Evangelist<br />