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By rethinking our business we’ve taken a
                        huge step forward in the digital space.
                 ...
exponential growth




               there are

               219,537,606
               internet users in the united st...
broad reach


        Traditional Radio
        Peaks during morning and evening “drive-time”




PDF created with pdfFact...
broad reach


        Dayparting Streaming Spots
        Utilize the “At Work” day part with :30s or :60s spots
          ...
Our History
    August 2008: CBS Radio declared most listened to online radio
                                          CB...
World’s Biggest Audio Streaming Network




                       Total National Monthly Streaming Inventory
            ...
Target the entire country with AOL and Yahoo!




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Target Texas




                                                               +
                                        ...
broad reach




                                                                   Target Dallas




        Monthly strea...
RADIO is an AUDIO MEDIUM
           The Ear is our Business



           CBS RADIO DALLAS’ average per session
          ...
the assets


                          Streaming                            Websites




PDF created with pdfFactory trial...
the streaming assets


                                                                          Featured Banners
      Pr...
geo-targeting


        Geo-targeting
        Different ads in different locations in the same stop sets




PDF created w...
PDF created with pdfFactory trial version www.pdffactory.com
PDF created with pdfFactory trial version www.pdffactory.com
the website assets



                                                               Banners
                             ...
the website assets



          Standard banner sizes
          each format has several standard creative sizes,
         ...
beyond the inventory



        Half-Off Deals
        Drive revenue from the sale of half price gift certificates to
    ...
beyond the inventory



        World Now
        The video platform on all CBS Radio websites

        „ Can showcase all...
beyond the inventory



        Now Playing
        ► See   what is playing currently
            on a station
        ► P...
beyond the inventory



        Holiday Hub Sites
        The one-stop shop for all major holiday content and deals

     ...
independent reporting




            ▶ Accurate and thorough documentation confirming
              execution
           ...
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CBS + AOL + Yahoo Loc Natl Capabilities

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CBS + AOL + Yahoo Loc Natl Capabilities

  1. 1. PDF created with pdfFactory trial version www.pdffactory.com
  2. 2. By rethinking our business we’ve taken a huge step forward in the digital space. We’ve positioned ourselves for the future and are fast on our way to repositioning our medium as one on the cutting edge of innovation. - Dan Mason, President and CEO of CBS Radio PDF created with pdfFactory trial version www.pdffactory.com
  3. 3. exponential growth there are 219,537,606 internet users in the united states 72.3% of the population Source: 2008 Miniwatts Marketing Group PDF created with pdfFactory trial version www.pdffactory.com
  4. 4. broad reach Traditional Radio Peaks during morning and evening “drive-time” PDF created with pdfFactory trial version www.pdffactory.com
  5. 5. broad reach Dayparting Streaming Spots Utilize the “At Work” day part with :30s or :60s spots number of users PDF created with pdfFactory trial version www.pdffactory.com
  6. 6. Our History August 2008: CBS Radio declared most listened to online radio CBS Radio signs exclusive service in the comScore Arbitron Online power AOL agreement to Radio Ratings The next 11 online streams Radio are launched 100th online stream launches CBS Radio becomes most WCBS-AM in NY launches listened to online radio first online stream service 2004 2005 2006 2007 2008 PDF created with pdfFactory trial version www.pdffactory.com
  7. 7. World’s Biggest Audio Streaming Network Total National Monthly Streaming Inventory 57,900,000 + streaming sessions 9,200,000 + unique listeners PDF created with pdfFactory trial version www.pdffactory.com
  8. 8. Target the entire country with AOL and Yahoo! PDF created with pdfFactory trial version www.pdffactory.com
  9. 9. Target Texas + 5% Pre-rolls Featured Streaming Synchronized Banners Spots Banners PDF created with pdfFactory trial version www.pdffactory.com
  10. 10. broad reach Target Dallas Monthly streaming listeners Monthly streaming sessions CBS 163,777 CBS 720,827 AOL/dfw 33,138 AOL/dfw 293,783 Yahoo/dfw 41,421 Yahoo/dfw 311,666 PDF created with pdfFactory trial version www.pdffactory.com
  11. 11. RADIO is an AUDIO MEDIUM The Ear is our Business CBS RADIO DALLAS’ average per session listening time is approximately 2 hours and 50 minutes! PDF created with pdfFactory trial version www.pdffactory.com
  12. 12. the assets Streaming Websites PDF created with pdfFactory trial version www.pdffactory.com
  13. 13. the streaming assets Featured Banners Pre-roll Videos 180x150 Audio/video Placing a prominent Pre-roll (:15s) stamp on the Mandatory Viewing listening experience Streaming Spots and Synchronized Banners Client’s banners appear when their streaming spot airs “Open the Player Now and Click on the Banner!” PDF created with pdfFactory trial version www.pdffactory.com
  14. 14. geo-targeting Geo-targeting Different ads in different locations in the same stop sets PDF created with pdfFactory trial version www.pdffactory.com
  15. 15. PDF created with pdfFactory trial version www.pdffactory.com
  16. 16. PDF created with pdfFactory trial version www.pdffactory.com
  17. 17. the website assets Banners online advertisements create awareness and click-through for clients PDF created with pdfFactory trial version www.pdffactory.com
  18. 18. the website assets Standard banner sizes each format has several standard creative sizes, all IAB compliant for maximum compatibility Major Also Runs Streaming 728x90 120x60 468x60 120x90 234x60 160x600 300x250 180x150 125x125 PDF created with pdfFactory trial version www.pdffactory.com
  19. 19. beyond the inventory Half-Off Deals Drive revenue from the sale of half price gift certificates to restaurants, spas, golf courses and much more (at a discounted rate) on the stations website. PDF created with pdfFactory trial version www.pdffactory.com
  20. 20. beyond the inventory World Now The video platform on all CBS Radio websites „ Can showcase all types of videos, including sports, news local contests, artist performances, original content and more „ Sell pre-roll assets „ Create a custom player and custom content for your client PDF created with pdfFactory trial version www.pdffactory.com
  21. 21. beyond the inventory Now Playing ► See what is playing currently on a station ► Purchase the song via iTunes or Amazon ► Dedicate a song ► View station history ► Share the station via Email or AIM ► Search tracks PDF created with pdfFactory trial version www.pdffactory.com
  22. 22. beyond the inventory Holiday Hub Sites The one-stop shop for all major holiday content and deals ► Features holiday photographs and voting polls ► Dedicate songs ► Vote on holiday contests, best love songs etc. ► Gift and dining suggestions and deals PDF created with pdfFactory trial version www.pdffactory.com
  23. 23. independent reporting ▶ Accurate and thorough documentation confirming execution ▶ Monitor campaign performance to ensure success PDF created with pdfFactory trial version www.pdffactory.com

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