Streaming Radio - CBS + AOL + Yahoo Demo Targeting Networks [Compatibility Mode]
1. streaming CAPABILITIES
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2. The CBS Radio Streaming
Network is Leading the Way…
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3. CBS RADIO is the #1 internet radio
company in the world
Millions
+
+
WEEKLY UNIQUE LISTENERS
Source: comScore/Arbitron November 2008 (CBS/AOL radio with the projected addition of Yahoo LAUNCHCast)
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4. CBS RADIO is the #2 Streaming Media
Network after You Tube
MONTHLY MINUTES STREAMED
12,290,000,000
4,510,000,000
2,731,000,000
984,000,000
449,000,000
Note: All stats are per comScore Video Metrix except
CBS RADIO / AOL- those numbersarefrom WebCast Metrics
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5. We can reach an
audience that is
relevant to you
Here’s how we do it…
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6. The Assets: Advertising Units
Pre-roll Videos Featured Banners
Audio/video (:15s) 180x150
Mandatory Viewing Placing a prominent
stamp on the
listening experience
Streaming Spots and Synchronized Banners
Client’s banners appear when their streaming spot airs
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7. The Assets: The CBS Radio Network
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8. The Capabilities: Geo-targeting
We can harness the power of our distribution with the
ability to serve different ads within the same stop sets
depending on the location of the user
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9. The Capabilities: Demo-targeting
We have grouped our CBS Radio stations, our AOL stations
and our Yahoo Music LAUNCHcast stations into different
networks based on the demographic of the listeners. You can
choose any network in any DMA across the entire U.S.
CHR, AC, Country: W 25-54
Young CHR, Hot AC, Country: W 18-34
Rocker: M 25-54
Young Rocker: M 18-34
Urban: Blk 18-54
News/Talk: A 35+
Classics: A 25-54
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10. Buying a CBS Radio Station
Every CBS Radio station belongs to a “mini-network” within its
local market. This means that we’re able to provide increased
reach and relevance.
(Example)
Local station: KEZK-FM in St. Louis AC
station; reaches W25-54
KEZK-FM is a part of the
CHR, AC, Country: W25-54 Network,
so by buying KEZK-FM you can also
reach all W25-54 listeners on AOL
Radio and Yahoo Music LAUNCHcast
in St. Louis
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11. The Accountability
Accurate and thorough documentation confirming execution
Monitor campaign performance to ensure success
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12. CHR, AC, Country Young CHR, Hot AC, Country Rocker Young Rocker Urban News/Talk
W 25-54 W 18-34 M 25-54 M 18-34 Blk 18-54 A 35+
AC, CHR, Country Hot AC, CHR, Country Active/Alternative Rock, Classic Active/ Alternative Rock, Rhythmic AC, Rhythmic Classic Hits, FM Talk,
Hits, Classic Rock, Country, Classic Hits, Classic CHR, Smooth Jazz, Spanish, News, News/Talk, Sports
FM Talk, Jack,News, Rock Urban, Urban Adult
News/Talk, Sports, Triple A
CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio AOL (294)
Baltimore: WLIF-FM Baltimore: WWMX-FM Baltimore: WJFK-AM Boston: WBCN-FM Atlanta: WAOK-FM Baltimore: WHFS-FM Alternative (23)
Charlotte: WKQC-FM Boston: WBMX-FM Boston: WZLX-FM Cleveland: WKRK-FM Atlanta: WVEE-FM Boston: WBZ-AM Best Of (5)
Chicago: WCFS-FM Charlotte: WNKS-FM Charlotte: WFNZ-AM Las Vegas: KXTE-FM Charlotte: WBAV-FM Chicago: WBBM-AM Blues (5)
Cleveland: WDOK-FM Cleveland: WQAL-FM Chicago: WSCR-AM Los Angeles: KROQ-FM Charlotte: WPEG-FM Dallas: KLLI-FM Christian (4)
Dallas: KVIL-FM Hartford: WTIC-FM Cleveland: WNCX-FM New York: WX RK-FM Chicago: WBBM-FM Dallas: KRLD-AM Classical (13)
Hartford: WRCH-FM Houston: KKHH-FM Detroit: WXYT-AM Philadelphia: WYSP-FM Dallas: KMVK-FM Detroit: WWJ-AM Country (19)
Minneapolis: WLTE-FM Las Vegas: KLUC-FM Houston: KILT-AM Portland: KUFO-FM Detroit: WVMV-FM Hartford: WTIC-AM Eclectic (12)
New York: WWFS-FM Las Vegas: KMX B-FM New York: WFAN-AM San Francisco: KITS-FMHartford: WZMX-FM Houston: KIKK-AM Gospel (3)
Riverside-PS: KEZN-FM Orlando: WOMX-FM Philadelphia: WIP-AM West Palm: WPBZ-FM Los Angeles: KTWV-FM Las Vegas: KSFN-AM Indie (7)
Sacramento: KYMX -FM Pittsburgh: WBZW-FM Sacramento: KHTK-AM AOL (258) Orlando: WJHM-FM Las Vegas: KXNT-AM Jazz (13)
San Diego: KYXY-FM Pittsburgh: WZPT-FM Seattle: KZOK-FM Alternative (23) Phoenix: KZON-FM Los Angeles: KFWB-AM Lite Sounds (23)
St. Louis: KEZK-FM Sacramento: KZZO-FM Tampa: WQYK-AM Best Of (5) Portland: KVMX-FM Los Angeles: KLSX-FM Metal (11)
West Palm: WEAT-FM San Diego: KSCF-FM AOL (262) Blues (5) Sacramento: KSFM-FM Los Angeles: KNX -AM Misc. (2)
AOL (211) San Francisco: KLLC-FM Alternative (23) Christian (4) San Francisco: KMVQ-FM Minneapolis: WCCO-AM Oldies (14)
Alternative (23) Seattle: KBKS-FM Best Of (5) Classical (13) Tampa: WLLD-FM New York: WCBS-AM Pop (21)
Best Of (5) St. Louis: KYKY-FM Blues (5) Country (19) Tampa: WSJT-FM New York: WINS-AM R&B/Soul (16)
Christian (4) AOL (147) Christian (4) Eclectic (12) Tampa: WYUU-FM Philadelphia: KYW-AM Rock (30)
Comedy (3) Alternative (23) Classical (13) Gospel (3) Washington: WLZL-FM Pittsburgh: KDKA-AM Seasonal (16)
Country (19) Best Of (5) Comedy (3) Indie (7) Washington: WPGC-FM Portland: KCMD-AM Soundtracks (7)
Dance/Electronic (18) Comedy (3) Country (19) Jazz (13) West Palm: WNEW-FM San Francisco: KCBS-AM Themes (18)
Eclectic (12) Country (19) Eclectic (12) Latino (12) AOL (55) Seattle: KPTK-AM World/Intl (21)
Gospel (3) Dance/Electronic (18) Gospel (3) Lite Sounds (23) Hip Hop (14) St. Louis: KMOX-AM Yahoo (152)
Indie (7) Eclectic (12) Indie (7) Metal (11) Jazz (13) Washington: WJFK-FM Alternative/Indie (6)
Kids (4) Indie (7) Jazz (13) Misc. (2) Latino (12) Christian/Gospel (5)
Latino (12) Kids (4) Latino (12) Oldies (14) R&B/Soul (16) Classical (5)
Lite Sounds (23) Latino (12) Lite Sounds (23) Rock (30) Yahoo (36) Country (13)
Misc. (2) Lite Sounds (23) Metal (11) Seasonal (16) Hip Hop (8) Decades/Hits (32)
Oldies (14) Pop (21) Misc. (2) Soundtracks (7) Jazz (10) Jazz/Blues (10)
Pop (21) Yahoo (142) Oldies (14) Themes (18) Latino (5) Lite Sounds (14)
Seasonal (16) Alternative/Indie (6) Rock (30) World/Intl (21) R&B Soul (13) More Stations (19)
Soundtracks (7) Country (13) Seasonal (16) Yahoo (129) Oldies (3)
Themes (18) Dance/Electronic (8) Soundtracks (7) Alternative/Indie (6) Pop (15)
Yahoo (106) Decades/Hits (32) Themes (18) Christian/Gospel (5) R&B Soul (13)
Alternative/Indie (6) Kids (3) World/Intl (21) Classical (5) Rock (24)
Christian (5) Latino (5) Yahoo (114) Country (13)
Country (13) Lite Sounds (14) Alternative/Indie (6) Decades/Hits (32)
Dance/Electronic (8) More Stations (19) Christian/Gospel (5) Lite Sounds (14)
Decades/Hits (32) Oldies (3) Classical (5) More Stations (19)
Kids (3) Pop (15) Country (13) Oldies (3)
Latino (5) Rock (24) Decades/Hits (32) Pop (15)
Lite Sounds (14) Lite Sounds (14) Rock (24)
More Stations (19) More Stations (19)
Oldies (3)
Rock (24)
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