CBS Radio Sports Pacakge

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All encompasing view of the assets CBS Radio Dallas has to offer companies competing in the Northern Texas market.

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CBS Radio Sports Pacakge

  1. 1. Scott Puccinelli 214.525.7472 sjpuccinelli@cbs.com PDF created with pdfFactory trial version www.pdffactory.com
  2. 2. 2009 CBS Radio Sports Dallas/Fort Worth Broadcast Radio Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Texas Rangers UT Football UT Basketball UT Sportsline Texas/OU Tailgate NFL Football Indy Racing KRLD Sports Central Ben & Skin Sports Mavs Pre-Game Pep Rallys The Dallas Stars Hockey Show Inside the Huddle with Terrell Owens PDF created with pdfFactory trial version www.pdffactory.com
  3. 3. TITLE SPONSOR OF TEXAS RANGERS BROADCAST •(4) :30 Commercial announcement to air in (162) Texas Rangers radio broadcast. These commercials will air in the Pre-Game Show, In-Game and Post-game Show. (810) Total :30’s. •(18) Title Sponsor ID’s in each Texas Rangers broadcast promoting the TWC Texas Rangers Radio Broadcast. (2916) Total Sponsor id’s. •(4-5) Title Sponsor id’s each day on KRLD promoting the upcoming TWC Texas Rangers Radio Broadcast. (648) Total Sponsor id’s. •Category exclusivity 1-3 Innings for All TWC products In-Stadium Signage: •TWC will receive one (1), 3’x 12’6” sign on the Mezzanine Level at the Rangers Ballpark in Arlington. See next slide. •Open/Close billboards of each broadcast (324 total) IN-GAME FEATURES •Road Runner Fast Pitch •Digital Phone Call To The Bullpen PDF created with pdfFactory trial version www.pdffactory.com
  4. 4. IN STADIUM SIGNAGE EXAMPLE PDF created with pdfFactory trial version www.pdffactory.com
  5. 5. TITLE SPONSOR OF UT FOOTBALL • OPEN/CLOSE BILLBOARDS OF EACH BROADCAST • (4) :30 SECOND COMMERCIALS PER GAME • (3) :30 SECOND COMMERCIALS INSIDE EACH UT SPORTSLINE SHOW WITH MACK BROWN • OPEN/CLOSE BB WITH EACH SPORTSLINE SHOW WITH MACK BROWN SHOW • ON LINE SCHEDULE SPONSORSHIP PDF created with pdfFactory trial version www.pdffactory.com
  6. 6. TITLE SPONSOR OF UT BASKETBALL OPEN/CLOSE BILLBOARDS OF EACH BROAADCAST • (4) :30 SECOND COMMERCIALS PER GAME • ONLINE SCHEDULE SPONSORSHIP • PDF created with pdfFactory trial version www.pdffactory.com
  7. 7. TITLE SPONSOR OF INSIDE THE HUDDLE WITH DALLAS COWBOYS TERRELL OWENS • OPEN/CLOSE BILLBOARD OF EACH SHOW • (3) :30 SECOND COMMERCIALS PER SHOW • ON-SITE OPPORTUNITIES AVAILABLE PDF created with pdfFactory trial version www.pdffactory.com
  8. 8. TITLE SPONSOR OF NFL RADIO BROADCAST • OPEN/CLOSE BILLBOARD • (4) :30 SECOND COMMERCIALS PER GAME • ONLINE SCHEDULE SPONSORSHIP PDF created with pdfFactory trial version www.pdffactory.com
  9. 9. ON • OPEN/CLOSE BILLBOARD • (5) :30 SECOND COMMERCIALS PER GAME • ONLINE SCHEDULE SPONSORSHIP PDF created with pdfFactory trial version www.pdffactory.com
  10. 10. DIGITAL MARKETING ON DALLASSPORTSLINE.COM • BANNER ADS ON ALL PAGES • VIDEO PRE-ROLL • TITLE SPONSOR OF RANGERS’ PAGE • TITLE SPONSORSHIP OF DALLASSPORTSLINE.COM • MOBILE TEXT MESSAGING ASSOCIATED WITH TEXAS RANGERS, UT FOOTBALL AND NASCAR PROMOTIONS • STREAMING (TARGETED) • 250,000 STREAMING/BANNER IMPRESSIONS PER MONTH GUARANTEED PDF created with pdfFactory trial version www.pdffactory.com
  11. 11. MERCHANDISING - RANGERS •1ST PITCH OPPORTUNITY •4 TICKETS TO ’09 81 REGULAR SEASON GAMES •6 VIP SUITES TO ’09 REGULAR SEASON GAMES •MICHAEL YOUNG AUTOGRAPHED JERSEY - UT FOOTBALL •4 TICKETS TO 1 UT HOME GAME •MACK BROWN AUTOGRAPHED FOOTBALL •PRESENCE AT TEXAS/OU TAILGATE PARTY •PRESENCE AT TEXAS/OU WATCHING PARTY AT HOUSE OF BLUES - TERRELL OWENS SIGNED FOOTBALL - NASCAR HELMET SIGNED BY NASCAR DRIVERS - 8 SUITE TICKETS AND PIT PASSES TO A SPRINT CUP RACE AT TEXAS MOTOR - SPEEDWAY PDF created with pdfFactory trial version www.pdffactory.com
  12. 12. TITLE SPONSOR OF KRLD’S SPORTS CENTRAL MONDAY-FRIDAY 7P-9P • OPEN/CLOSE BB • 3 :30’S PER SHOW • ONLINE PODCAST SPONSORSHIP PDF created with pdfFactory trial version www.pdffactory.com
  13. 13. KRLD PROMOTIONAL VEHICLE WRAP THE KRLD PROMOTIONAL VEHICLE WILL BE WRAPPED WITH CUSTOMIZED TWC LOGOS AND PRODUCTS PDF created with pdfFactory trial version www.pdffactory.com
  14. 14. 2009 Investment 214.525.7472 sjpuccinelli@cbs.com PDF created with pdfFactory trial version www.pdffactory.com

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