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Brukskvalitet vs brukeropplevelse

Hva er det egentlig som skiller begrepene brukskvalitet og brukeropplevelse, hvordan er de definert - og hvordan bør du forholde deg til dem? Presentasjonen er en lyntale med utgangspunkt i et blogginnlegg på blogg.kantega.no: http://blogg.kantega.no/ux-vs-usability/

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Brukskvalitet vs.
Brukeropplevelse
       Håvard Sjøvoll, Rådgiver
                         @sjovoll
10 år gammel Toyota Avensis   vs   Mini Cooper




Hva tenker du, hva føler du?
Kan enkelt benytte   vs   Vil gjerne benytte




Hva tenker du, hva føler du?
Kan enkelt benytte      Vil gjerne benytte




  Brukskvalitet         Brukeropplevelse




Brukskvalitet vs. Brukeropplevelse
Kan enkelt benytte                             Vil gjerne benytte




         Brukskvalitet                                  Brukeropplevelse
                   Budsjettet er halvert,                           Dette er vårt ansikt
                   vi må redusere antall                              utad. Vi vil at
                                            …MEN, det skal          kundene våre skal
Intuitivt å            brukertester…
                                                være                   bli glad i oss!
  bruke!                                    brukervennlig!




 Hvorfor er dette viktig?
USABILITY:       The extent to which a
          product can be used by specified users to
          achieve specified goals with effecitvieness,
          efficiency and satisfaction in a specified
          context of use.
                                        ISO 9241-11: 1998




Brukskvalitet (usability)

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Brukskvalitet vs brukeropplevelse

  • 1. Brukskvalitet vs. Brukeropplevelse Håvard Sjøvoll, Rådgiver @sjovoll
  • 2. 10 år gammel Toyota Avensis vs Mini Cooper Hva tenker du, hva føler du?
  • 3. Kan enkelt benytte vs Vil gjerne benytte Hva tenker du, hva føler du?
  • 4. Kan enkelt benytte Vil gjerne benytte Brukskvalitet Brukeropplevelse Brukskvalitet vs. Brukeropplevelse
  • 5. Kan enkelt benytte Vil gjerne benytte Brukskvalitet Brukeropplevelse Budsjettet er halvert, Dette er vårt ansikt vi må redusere antall utad. Vi vil at …MEN, det skal kundene våre skal Intuitivt å brukertester… være bli glad i oss! bruke! brukervennlig! Hvorfor er dette viktig?
  • 6. USABILITY: The extent to which a product can be used by specified users to achieve specified goals with effecitvieness, efficiency and satisfaction in a specified context of use. ISO 9241-11: 1998 Brukskvalitet (usability)
  • 7. …andvendbarhet, effektivitet og tilfredsstillelse for bestemte brukere med bestemte mål i bestemte omgivelser Brukskvalitet (usability)
  • 8. OK ++/- +/-- +/- OK +/- OK Brukskvalitetsmatrise
  • 9. Brukskvalitet Usability Brukskvalitet (usability) Målgruppe må være i stand til å bruke løsningen Nyttig (utility) Løsningen må være nyttig - dekke et behov Brukskvalitet (usability)
  • 10. USER EXPERIENCE: …a persons’s perceptions and responses that result from the use or anticipated use of a product, system or service ISO 9241-210 Brukeropplevelse (user experience)
  • 11. Brukeropplevelse User Experience (UX) Merkevareopplevelse Løsningen skaper en positiv opplevelse - før, under og etter bruk Ønskelig å bruke (desirability) Utforming og opplevelse må være fornøyelig Brukskvalitet Usability Brukskvalitet (usability) Målgruppe må være i stand til å bruke løsningen Nyttig (utility) Løsningen må være nyttig - dekke et behov Brukeropplevelse (user experience)
  • 14. Kan enkelt benytte Vil gjerne benytte Brukskvalitet Brukeropplevelse Brukskvalitet vs. Brukeropplevelse
  • 15. 1. Alltid, alltid, alltid sikre god brukskvalitet! 2. Dersom én av følgende er viktig for deg… 1. Lojale brukere 2. Engasjerte brukere 3. Få flere brukere 4. Din egen merkevare …bør du sterkt vurdere å tenke brukeropplevelse! Brukskvalitet eller brukeropplevelse?
  • 16. Kan enkelt benytte Vil gjerne benytte Brukskvalitet vs. Brukeropplevelse
  • 17. Kan enkelt benytte Vil gjerne benytte Brukskvalitet vs. Brukeropplevelse
  • 18. Kan ”enkelt” benytte Vil gjerne benytte Brukskvalitet vs. Brukeropplevelse
  • 19. Takk Havard.Sjovoll@Kantega.no Funksjonell Rådgiver Interessert i mer? http://blogg.kantega.no/ux-vs-usability