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CONTENT BRAND OVERVIEW...1 BRAND POSITIONING...2 COORPORATE SIGNATURE...3 COLOR PALETTE...4 LOGO SPACING...5 BUSINESS CARD SPACING...6 PAMPHLET SPACING...7 LETTERHEAD SPACING...8 TYPOGRAPHY...9 CONSUMER...10 ELECTRONIC MEDIA...11

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Content

  • 1. CONTENT BRAND OVERVIEW...1 BRAND POSITIONING...2 COORPORATE SIGNATURE...3 COLOR PALETTE...4 LOGO SPACING...5 BUSINESS CARD SPACING...6 PAMPHLET SPACING...7 LETTERHEAD SPACING...8 TYPOGRAPHY...9 CONSUMER...10 ELECTRONIC MEDIA...11