A story of personal branding
and online marketing today.
Breaking
Branding
by Jarkko Sjöman

It’s 2014 and 99% of people
still market like it’s 2004.

“How dare you settle for less
when the world has made it so easy
for you to be remarkable?”
Seth Godin

Use strong content.
Be bold.
Show your passion.
Tell who you are.

You have to tell stories.
And stand out.

“If you're committed enough,
you can make any story work.
I once told a woman I was Kevin Costner,
and it worked because I believed it.”
Saul Goodman

Every single marketer
is a storyteller.

You have to give
value to your audience.
And then ask for business.

And to become a great storyteller,
you have to get the attention first.

Did I get yours now?

A story of personal branding
Breaking
Branding

If it scares you,
it might be a
good thing to try.

Creating great content is the
first step for you to become an
influencer in the social world.

It is also your first step to start
personal branding.

Create a simple and memorable
statement describing
who you are and
what you have to offer.

Pick 2-3 social platforms.
Each sphere adds to your
brand and personal reputation.

I chose:
icons are links
SlideShare, LinkedIn and Twitter.
And decided to be a Superman.

This is my story
Breaking
Superman

2 years ago I uploaded
my viral resume

Slides became a passion.
I always wanted to be better.

“No more half-measures.”
Mike Ehrmantraut

+500k
#Slideshare views

Yeah, half a
million baby!
#Slideshare views

+15.000
#Slideshare followers

One of the Top50 Influencers on Slideshere.
Dude, there is The White House. And NASA.

I became a public speaker,
top influencer on Slideshare
and a personal branding coach.

“I did it for me.
I liked it.
I was good at it.
And I was … I was alive.”
Walter White

Why don’t you start with
your own content, today?

“This kicks like a mule with its
balls wrapped in duct tape!”
Tuco Salamanca

“When you set down the path to create art,
whatever sort of art it is, understand that the
path is neither short nor easy. That means you
must determine if the route is worth the effort.
If it’s not, dream bigger.”
Seth Godin

Mike Ehrmantraut
“Just because you shot Jesse James
don’t make you Jesse James.”

I wanted to learn all the new skills
about marketing and branding.
Because of passion.

“We’re done when
I say we’re done.”
Walter White

It’s time to cook again.

“I’ve still got
things left to do.”
Walter White

So here is this SlideShare guru
ready to kick some ass.

I am ready and open for new
opportunities and challenges!
- collaborations
- individual projects
- jobs
- sub-contracting

The Skills - Jarkko Sjöman
- personal branding, communications
and content marketing
- presentations & public speaking
- social media and online marketing
- HR, recruitment, employer branding
and talent management
- online community management
- coaching and consulting

So what can I
do for YOU?

Call me to find out
+358 45 3545 705
or email: jarkko.sjoman@vakio.com

This was my story,
what’s yours?

If you liked this deck
Check out my other
presentations.
Click these:

And please share my slides.
Or I’m branding bad.
Follow me:

credits:
http://i.huffpost.com/gen/1610686/thumbs/o-BREAKING-BAD-facebook.jpg
http://hdw.eweb4.com/wallpapers/1756/
http://i.kinja-img.com/gawker-media/image/upload/s--BMZJzspe--/190rb394ke5pnjpg.jpg
http://img1.wikia.nocookie.net/__cb20120210211152/breakingbad/images/0/0a/1x06_-_Tuco_looking_at_the_meth.jpg
http://www.yenicikanlar.com.tr/wp-content/uploads/2014/08/breaking-bad.jpg
http://img0.gtsstatic.com/wallpapers/f8bbdb6b2ee74d7929f5a95dd0aca2a1_large.jpeg
http://i.huffpost.com/gen/1556343/thumbs/o-BREAKING-BAD-facebook.jpg
http://images.wired.it/wp-content/uploads/2014/06/1403255093_mgid-uma-content-mtv.com-1713911.jpg
http://majorspoilers.com/wp-content/uploads/2013/08/Saul.jpg
http://www.geekbinge.com/wp-content/uploads/2014/01/Madrigal_Mike.jpg
http://pixel.nymag.com/content/dam/daily/vulture/2012/08/06/06_breakingbadmike.jpg
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metrouk2.files.wordpress.com2013/09/61a5cf82-119b-82f6-131a-49d6144738c8_bbs5b_gallery_210990_7_1-00
4_rgb_v1-e1380292769181.jpg
http://www.tv-calling.com/breaking-bad-week-posts/
http://www.hollywoodreporter.com/sites/default/files/2013/08/breaking_bad.jpg
http://www.wired.com/wp-content/uploads/2014/06/Breaking-Bad-Heisenberg.jpg