Photography and writing are just hobbies, right? Wrong. Photography and writing are some of the best jobs in the world, and in this session we will cover what it takes to start a freelancing business as a journalist.

1. Freelancing 101
Starting
your
career
now
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Sunday, March 3, 13

2. Freelancing 101 - Checklist
• Product
(you)
• Visual
Identity
• Networking
• Promotion
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Sunday, March 3, 13

3. Product - Decide what you want to do
• Find
out
what
you
hate
doing
-­‐
try
every
type
of
journalism
job
(or
non
journalism
job)
• This
will
lead
to
what
you
love
doing
• Run.
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Sunday, March 3, 13

4. Run.
• Find
every
opportunity
to
practice
• 10,000
hours
• No
assignment
is
too
small
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Sunday, March 3, 13

5. So you’ve started to build a product.
Now
what?
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Sunday, March 3, 13

6. Sunday, March 3, 13

7. BRANDING
...
but
I’m
not
taking
a
public
relations
course.
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Sunday, March 3, 13

8. WHY DO I NEED BRANDING?
• Freelancing
might
be
your
ticket
• Ever
want
to
write
an
opinion?
• Key
to
land
a
job
• Maybe
you
want
to
go
into
PR
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Sunday, March 3, 13

9. @Journo2Go
Sunday, March 3, 13

10. Sunday, March 3, 13

11. @Journo2Go
Sunday, March 3, 13

12. Sunday, March 3, 13

13. ELEMENTS OF A BRAND
• Product
• Font
• Color
Scheme
• Logo
• Social
Media
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Sunday, March 3, 13

14. LOGO
• Symbol
that
represents
who
you
are
• Matches
your
color
scheme
/
font
• Recognizable
from
a
thumbnail
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Sunday, March 3, 13

15. WHY IS A LOGO IMPORTANT
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Sunday, March 3, 13

16. HOW WE CAN TELL A STORY
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Sunday, March 3, 13

17. DESIGN COMPONENTS
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Sunday, March 3, 13

18. DESIGN MUSTS
• Must
be
clear
• Must
get
message
across
(from
various
distances)
• Visual
www.drudgereport.com @Journo2Go
Sunday, March 3, 13

19. DESIGN COMPONENTS
vs
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Sunday, March 3, 13

20. LOGO EXAMPLES:
Presidential
Race
-­‐
Logos
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Sunday, March 3, 13

21. SIMPLE?
vs
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Sunday, March 3, 13

22. YOUR AUDIENCE
• Identify
your
(moving)
target
• How
will
they
use
this
information?
• Look
for
previous
mistakes TechCrunch AOL
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Sunday, March 3, 13

23. WEB DESIGN 101
• Keep
it
simple
stupid.
• Keep
it
up
to
date.
• Keep
it
consistent.
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Sunday, March 3, 13

24. Sunday, March 3, 13

25. COMPLETE DESIGN
http://www.livestrong.org/ @Journo2Go
Sunday, March 3, 13

26. @Journo2Go
• Steelfish headlines
• Cambria
body
• Consistent
colors
(yellow,
gray,
white)
• Blog
has
all
of
these
elements
@Journo2Go
Sunday, March 3, 13

27. Networking
Building
on
your
brand @Journo2Go
Sunday, March 3, 13

28. Networking Musts
• Business
cards
• Cold
call
• Make
yourself
available
• Shadow/stalk
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Sunday, March 3, 13

29. “You don’t choose your mentee, your mentee chooses you.”
-­‐
Gary
W.
Green,
The
Orlando
Sentinel
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Sunday, March 3, 13

30. Do work.
Nothing
replaces
hard
work.
Period.
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Sunday, March 3, 13

31. Promotion
Delicate
balance
between
conXidence
and
arrogance
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Sunday, March 3, 13

32. Promotion Tips
• Be
consistent
• Clarify
what
you
do
on
all
platforms
• Have
a
‘landing
strip’
for
content
• Guest
blogging
@Journo2Go
Sunday, March 3, 13

33. Start building your business
Balance
a
budget
and
begin
charging
for
your
work.
@Journo2Go
Sunday, March 3, 13

34. Freelancing 101 - Checklist
• Product
(you)
• Visual
Identity
• Networking
• Promotion
@Journo2Go
Sunday, March 3, 13

35. Contact
• Steve
Johnson
• Journo2go@gmail.com
• Journo2Go.com
• @Journo2go
Ben
Hill
GrifXin
Stadium
@Journo2Go
Sunday, March 3, 13