Services as products; products as services

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My slides from #pctoronto 2013. What is the product management approach to services? How can services be packaged as products and how can products be packaged as services?

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Services as products; products as services

  1. 1. Steven Johnson +1-571-249-1717 steve@under10consulting.com Twitter @sjohnson717 Services as products; Products as services
  2. 2. Be  clear  on  the  problem  to  solve  
  3. 3. “What would you say you do here?”
  4. 4. “ ”“ ”Those who cannot remember the past are condemned to repeat it. George Santayana
  5. 5. Master  your  plays   h4p://www.flickr.com/photos/bigdogwoody2000/2389109926/  
  6. 6. Standard or Custom?
  7. 7. The  tyranny  of  choice  
  8. 8. The  ad  hoc  approach  is  too  complex  
  9. 9. Can  you  turn  parts  into  products?  
  10. 10. Build  products  from  your  capabiliJes  inventory  
  11. 11. Consistency  is  the  key  to  profit   h4p://www.flickr.com/photos/sshb/473904054/  
  12. 12. A  typical  process?  
  13. 13. InnovaJon  begins  with  observaJon  
  14. 14. “This  side  up”   h4p://www.flickr.com/photos/andyde/4762081047/  
  15. 15. Adapt  to  changing  requirements  
  16. 16. Remember:  buyers  aren’t  users  
  17. 17. Design  ma4ers  
  18. 18. Premium  price  your  unique  capabiliJes  
  19. 19. “ ”“ ”If you can’t describe what you are doing as a process, you don’t know what you are doing. W. Edwards Deming
  20. 20. Turning services into products Performance   retrospec.ve   Product-­‐to-­‐market   process   Idea-­‐to-­‐product   process   Product   PromoJon   Sales   OperaJons   Business   Market   Business   Market  
  21. 21. What  are  your  ideas?  
  22. 22. Contact me Steven Johnson +1-571-249-1717 steve@under10consulting.com Twitter @sjohnson717

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