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product management champion 140301

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Need help selling product management in your organization? This slide deck explores the role of product management beyond just the product.

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product management champion 140301

  1. 1. World-class product management provided by Under10 Consulting http://www.under10consulting.com
  2. 2. We’re losing clients and we don’t know why. How should we measure success? What is product management anyway? http://www.flickr.com/photos/ftoms/756630464/ We’re winning deals and we don’t know why.
  3. 3. 48% of time spent in unplanned activity http://www.flickr.com/photos/medevac71/5557687409/
  4. 4. Companies can be agile too!
  5. 5. But with agile methods, we can now build the wrong product faster than ever.
  6. 6. Development is about building the product right. Product management is about building the right product. Steve Johnson Under10 Consulting
  7. 7. Working with other teams How large should a product management team be? business analyst or product owner Mktg Exec product marketing manager Product management sales engineer Dev Sales
  8. 8. “A guiding thing for me would be [to hire] the best Product Marketing guy, somebody that understands how to apply technology in the market.” Bill Campbell Chairman, Intuit AlwaysOn Summit at Stanford University, July 2009
  9. 9. Just enough process Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine
  10. 10. Before: focus on product Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine
  11. 11. Now: extend your view Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine
  12. 12. Deciding what not to do is as important as deciding what to do. That's true for companies, and it's true for products.
  13. 13. 5 fundamental principles      Do it right (once), so you don’t do it over Look at everything from the buyer’s view Create a few living documents Re-use methods whenever possible Do more of what’s working, and stop the rest http://www.flickr.com/photos/30160115@N04/4326672445/
  14. 14. 1 People must know why they’re changing http://www.flickr.com/photos/thomashawk/2442371176/ 2 People must have the skills, tools, and coaching to change 3 People they respect must support the change
  15. 15.  Create a world-class product organization  Define effective organizational structures  Assign roles and responsibilities  Audit existing process and artifacts  Most organizations need a small number of living documents—fewer than 10  Define your idea-toproduct and go-tomarket processes
  16. 16. Need help? Steven Johnson steve@under10consulting.com http://www.under10consulting.com

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