Welcome To

http://www.firefoxitesservices.com
Firefox ITES Services is growing
Internet Marketing Company
in New Delhi (India)
established in Nov-2010

http://www.firef...
Our Services

From developing a professional website, writing perfect and optimized
web content, optimizing your website f...
Internet Marketing and SEO
•
•
•
•
•
•
•
•

What is SEO?
What is Organic and Paid SEO?
How Search Engine Works?
What is th...
What is SEO?
• SEO is a website promotion strategy the goal

of to which is to get to appear at the top of the
search engi...
More Details about SEO
As an Internet marketing tactic, SEO considers how search engines work,
what people search for, the...
Why Business Need SEO
In today era almost all businesses are setting up their websites because internet is the
source is g...
What is Organic SEO?
Organic SEO means getting found on the
search engines without paying the search
engines for the place...
What is Paid SEO?
Paid SEO Means Paying search engines to appear in
ads/banners on relevant result pages. A very good
exam...
Organic Result and Paid Result

http://www.firefoxitesservices.com
Benefits of Organic SEO
•The search results are long-lasting
Organic SEO keeps your website appearing on the search result...
Benefits of Paid SEO (PPC)?
•PPC is good to get instant traffic compare to organic traffic
•PPC can give us instant traffi...
Google Adwords (G! PPC)

Source : https://accounts.google.com
How Search Engine Works?
A web search engine is designed to search for information on the World Wide Web. The search resul...
Major Search Engine
According to my research 68% of search is being performed using Google.com
15% using yahoo.com, 8% usi...
How Google Search Engine Works

Source : http://www.googleguide.com/google_works.html
ON Page Optimization
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Write unique keyword rich Title Tag
Meta Description
Meta ...
Meta Tag Optimization
What Does This Meta Tag Look Like?
This meta tag is usually placed beneath the title and meta descri...
XML and HTML Site Map
XML Sitemap Format:
<urlset xsi:schemaLocation="http://www.firefoxitesservices.com">
<!-- created by...
Account Setup for Google Analytic Tool
• Add Google Analytics Tool to your Site

Google Analytics is a comprehensive repor...
Account Setup for Google Webmaster Tool
• Add Webmaster Tool to your Site

Google Webmaster Tools let you access data abou...
Account Setup for Bing Webmaster Tool

firefoxitesservices.com

http://www.firefoxitesservices.com
SEO Work Plan
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Off Page Questions
What is Search Engine Submission?
What is Directory Submission?
What is So...
Off Page SEO Activity
• Regional Search Engines and Directories: We submit your website manually in regional
directories w...
Link Building Details
•Manual Social Bookmarking submissions: Social bookmaking is a method for Internet users
to store, o...
Off Page Activity
• Forum Posting: A post is a user submitted message enclosed into a block containing the

user's details...
Off Page Activity
• Manual Article submissions: Article is a written essay on a topic focusing on 1-2 keywords
which is ma...
Other Submission
•Paid Submission
•Photo Sharing
•Document & PPT Submission
•RSS Feeds
•Video Submission
•Shopping Site Su...
Why Us?
•Our professionals are dedicated for promoting your business
online by utilization of their experience, expertise ...
Thank You!

http://www.firefoxitesservices.com
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Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi

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Top internet marketing company in India offering SEO, SMO, PPC, Web Design, Web Development, Mobile Application services at best affordable prices.

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Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi

  1. 1. Welcome To http://www.firefoxitesservices.com
  2. 2. Firefox ITES Services is growing Internet Marketing Company in New Delhi (India) established in Nov-2010 http://www.firefoxitesservices.com
  3. 3. Our Services From developing a professional website, writing perfect and optimized web content, optimizing your website for top search engine results, managing your advertising campaigns, to marketing your brand on social media and business management, we take care of it all for your business. We provide: 1.Website design and development 2.Search Engine Optimization (SEO) 3.Social Media Optimization (SMO) 4.Pay Per Click (PPC) 5.Internet marketing 6.Link Building http://www.firefoxitesservices.com
  4. 4. Internet Marketing and SEO • • • • • • • • What is SEO? What is Organic and Paid SEO? How Search Engine Works? What is the Geo Graphical SEO? Why Business Need SEO? What is the Benefits of SEO? What is On-page and Off-page Factors? How Effectual is your Website? http://www.firefoxitesservices.com
  5. 5. What is SEO? • SEO is a website promotion strategy the goal of to which is to get to appear at the top of the search engine result under keywords and phrase appropriate for your business. • Search engine optimization (SEO) is the method of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. http://www.firefoxitesservices.com
  6. 6. More Details about SEO As an Internet marketing tactic, SEO considers how search engines work, what people search for, the real search terms or keywords typed into search engines and which search engines are prefer by their targeted audience. Optimizing a website may involve editing its content and HTML and related coding to both enhance its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is an additional SEO tactic. The purpose of SEO is to attract quality visitors who are likely to convert.
  7. 7. Why Business Need SEO In today era almost all businesses are setting up their websites because internet is the source is generating more revenue for businesses.SEO is one of most proven methods of getting top online visibility and popularity. As mentioned above that the higher a website rank and frequently appear on top position in SERP, the higher chance more traffic. Statistics shows that 90% user visits websites which are on the first page of search engine result page (SERP) and 80% of traffic comes to website from search engines this indicates how important SEO is for bringing in traffic. SEO is the only way to be successful on the internet cannot ignore SEO. Among the main reasons why business need search engine optimization, we’ve revealed the following from our ongoing: •People can’t buy your products or services if they can’t find you. •An SEO Workout helps you identify what’s relevant to customers, your industry and your business. •An active SEO program helps you identify trends and what’s missing on your website and in your marketing plan. •A proactive SEO strategist keeps your online competition •It’s your 24/7 sales force that promotes your brand across the digital field
  8. 8. What is Organic SEO? Organic SEO means getting found on the search engines without paying the search engines for the placement, and keep getting found for a long, long time. Organic search engine listings like: •Free listings provided by Google, Yahoo!, MSN •Utilize “spider” or “crawler” to index page content.
  9. 9. What is Paid SEO? Paid SEO Means Paying search engines to appear in ads/banners on relevant result pages. A very good example would be Google sponsored Ads. Paid listings – PPC •If we purchase clicks and visitors from the search engine this is called “pay-per-click” campaigns •Buy your way to the top of the search results page •Unlike organic, results are guaranteed
  10. 10. Organic Result and Paid Result http://www.firefoxitesservices.com
  11. 11. Benefits of Organic SEO •The search results are long-lasting Organic SEO keeps your website appearing on the search result pages for a long time because your website gives the search engines accurately what they want — relevancy. Relevancy is something you cannot achieve by “tricks” or by paying for it. •Organic SEO builds greater trust •It’s quite cheaper compared to paid listings •Free •Improve SEO Rankings •Long Term Positioning •More Targeted Traffic •Smarter People •Brand Awareness •Organic SEO for Long Term Benefits •Targeted Online Exposure •Capturing Leads •High ROI Increase Revenue •Promotion that Doesn't Sleep •Increase Brand Visibility •Higher Sales •More Cost-Effective
  12. 12. Benefits of Paid SEO (PPC)? •PPC is good to get instant traffic compare to organic traffic •PPC can give us instant traffic and lead generation. •It is the easiest and effective way to promote our business online. •It's the best and easy way to get conversions. •Custom Budgeting – Every business has a different budget, and PPC advertising allows you to specify how much you want to spend on any given day or month. Custom budgets customized just for your business. •Geo Location – Local and regional campaigns benefit the most from geographical targeting. If you have an event that is only going to be in Florida, then just target your PPC ads to Florida, and you’re set. •Simplicity - The interfaces on the PPC management pages has gotten numbingly easy to use. Pick a keyword, a bid price and an ad. Done. •24/7 advertising – Have an online store that runs itself? Then PPC is definitely for you. Your store is open 24/7, so should your ads. Even if you’re brick & mortar, your customers search all hours of the day and night – not just during business hours. •Immediate Results – Setup campaign, turn it on. Done. You’re advertising, and can have clicks right now, with sales shortly after that. it doesn’t get any better than “instant on”. •Precision Targeting – By choosing keywords that match ads that match the final landing pages means that you can precisely match what a visitor is searching for and target to precisely the page that has what they are searching for. •Brand Awareness - Even without people clicking on your PPC ads, if they see your ad in the sideline, they are now aware of you. Some people will even setup ads designed not to be clicked on, but for brand awareness only. There are better ways then PPC for brand awareness though. •Tractability - PPC ads can easily be tracked through out the PPC interface that the search engines give you. You can track what keywords are being searched, how many clicked on your ads, and even track if they bought a product from the click. These are but a few of the reasons to use PPC advertising in your business.
  13. 13. Google Adwords (G! PPC) Source : https://accounts.google.com
  14. 14. How Search Engine Works? A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results often referred to as search engine results pages (SERPs). The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in fundamentally different ways. Crawler-Based Search Engines Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found. If you change your web pages, crawler-based search engines ultimately find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role. Human-Powered Directories A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted. Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.
  15. 15. Major Search Engine According to my research 68% of search is being performed using Google.com 15% using yahoo.com, 8% using Bing.com and 9% using other search engine.
  16. 16. How Google Search Engine Works Source : http://www.googleguide.com/google_works.html
  17. 17. ON Page Optimization 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Write unique keyword rich Title Tag Meta Description Meta Keywords Easy URL Structure with keyword Search Engine Friendly Website Design Bred crumb Navigation Keyword Research H1,H2,H3,H4 Tags ( include your main keywords) Effective use of robots.txt file XML & HTML Sitemap Alt Tags for images Internal Linking of web pages Choose best file names with your keywords Keep your code as simple as you can Keyword Density Remove Canonical Problem ( if it is exists) Account Setup for Google Analytic Tool 18 Account setup for Google webmaster Tool 19 20 21 22 23 24 25 Account setup for Bing Webmaster Tool Find out Duplicate content Check Hidden text and Hidden links Check for broken links and Resolving RSS Feed Creation and Implementation W3C validation Htaccess File Creation
  18. 18. Meta Tag Optimization What Does This Meta Tag Look Like? This meta tag is usually placed beneath the title and meta description tags in the <HEAD></HEAD> section of your pages' HTML code, like this: <HEAD> <TITLE>your DESCRIPTIVE KEYWORDS title goes here</TITLE> <META NAME="DESCRIPTION" CONTENT="Your keyword rich marketing sales-pitch meta description goes here"> <META NAME="KEYWORDS" CONTENT="your keywords, go here, separated by a comma, but not a space"> </HEAD> Title length should be 67 characters , Description length should be 165 characters, No length for Keywords but don’t use too many keywords for per page.
  19. 19. XML and HTML Site Map XML Sitemap Format: <urlset xsi:schemaLocation="http://www.firefoxitesservices.com"> <!-- created by EXCELLENT WEB INFOTECH --> <url> <loc>http://www.firefoxitesservices.com/</loc><lastmod>2012-07-05T13:00:56+00:00 </lastmod> <changefreq>daily</changefreq> <priority>1.00</priority> </url> http://www.firefoxitesservices.com
  20. 20. Account Setup for Google Analytic Tool • Add Google Analytics Tool to your Site Google Analytics is a comprehensive reporting tool, that allows site owners to gather data about website visitors. This data is very important when designing websites because it provides facts about how many visitors the website has, how many page views, the bounce rate, average time on site, traffic sources overview, what pages are most visited and much more.
  21. 21. Account Setup for Google Webmaster Tool • Add Webmaster Tool to your Site Google Webmaster Tools let you access data about the crawling and indexing of your website. Displays Google's view of your site, Helps you diagnose site issues, Lets you share information with Google to improve your site's visibility in search engine results.
  22. 22. Account Setup for Bing Webmaster Tool firefoxitesservices.com http://www.firefoxitesservices.com
  23. 23. SEO Work Plan
  24. 24. • • • • • • • • • • • • • • Off Page Questions What is Search Engine Submission? What is Directory Submission? What is Social Bookmarking Submission? What is Classified Submission? What is Forum Posting ? What is Blog Submission and Comment Posting ? What is Article Submission? What is Press Releases Submission? Paid Submission What is Image Submission and Sharing ? What is Document & PPT Submission ? How to RSS Feeds Create and Submission? How to Video Submission ? What is Shopping Site Submission ? What is Deal Site Submission ?
  25. 25. Off Page SEO Activity • Regional Search Engines and Directories: We submit your website manually in regional directories which will help you improve your local business. • Manual Directory Submissions: We manually submit your website into general directories which target your industry.
  26. 26. Link Building Details •Manual Social Bookmarking submissions: Social bookmaking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Social bookmaking involves users sharing their favorite links under different categories or tags. • Manual Classified Ads submissions: Classified ad: a short ad in a "Classified site" appearing along with other ads of the same type.
  27. 27. Off Page Activity • Forum Posting: A post is a user submitted message enclosed into a block containing the user's details and the date and time it was submitted. Members are usually allowed to edit or delete their own posts. Posts are contained in threads, where they appear as boxes one after another. • Blogs Creation and Promotion: Blogs are generally designed in a journal format, written in a conversational, personal style, with most recent items at the top of a page. Blogs can offer readers the opportunity to comment on. Poston Blogs is easy to update.
  28. 28. Off Page Activity • Manual Article submissions: Article is a written essay on a topic focusing on 1-2 keywords which is manually submitted into "Article Directories". • Manual Press Release submissions: Press Release is a written announcement [by submitting it to Press Release sites] to draw online media attention to a new service package or product launch or specific event.
  29. 29. Other Submission •Paid Submission •Photo Sharing •Document & PPT Submission •RSS Feeds •Video Submission •Shopping Site Submission •Deal Site Submission
  30. 30. Why Us? •Our professionals are dedicated for promoting your business online by utilization of their experience, expertise and huge knowledge base. •We provide complete Internet marketing solutions catering to the needs of your web promotion strategy. •We use ethical strategies to promote your website for better search engine visibility within the shortest possible time. •At Firefox ITES services, our professionals use a long term and sustainable marketing approach to achieve desired results within the time constraints. •We provide quality services at very affordable prices to increase the web presence of your business by driving the relevant traffic to your website
  31. 31. Thank You! http://www.firefoxitesservices.com

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