An Introduction to Twitter 2014 SJCNY Technology-in-Education Conference


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Slides used for the face-2-face presentation, "An Introduction to Twitter" at the 6th Annual St. Joseph's College NY Technology-in-Education Conference May 19, 2014

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An Introduction to Twitter 2014 SJCNY Technology-in-Education Conference

  1. 1. An Introduction to Twitter Background image from: Buzzfarmers and Nick Palazzo
  2. 2. What event put Twitter on the map? Why was it an important moment?
  3. 3. View the original Tweet here
  4. 4. Tweet what? What it is • Valuable tool • Massive, open or closed, network • Human powered search • Real-time • Sinkhole What it is not • Pointless • Instant messaging • Easy • For celebrities only • Real-time • Sinkhole What do you want it to be?
  5. 5. “If you think Twitter is ‘dumb’ or ‘a waste of time’, well then it will be.” -David Truss, Educator @datruss
  6. 6. Account Creation - Go to - Choose a Twitter handle … something that will follow the @ - (Make sure user name is not taken) - Keep it simple, try to keep it short, use an abbreviation of your name or something that represents you - E.g. @profsmith @drsmith @Mrs_Smith - Enter email address Once account is made, try to skip the “welcome” steps by going directly back to
  7. 7. Complete Your Profile Click the gear icon, then Edit Profile from the Twitter home page when you are logged in - Add a photo and a header image and stick with them - Add your real name - Enter a link to web site, blog, etc. - Complete your bio in 160 characters or less. Describe yourself as an educator. - Save Changes Don’t forget to verify your account by checking the email address used to register.
  8. 8. Other Account Settings Click the gear icon, then Settings from the Twitter home page when you are logged in Familiarize yourself with all of these settings
  9. 9. Hold on! You can search Twitter without even having an account! Simply go to and look for content, people, organization, and more. Tap into the power of this tool right away.
  10. 10. Anatomy of a Tweet
  11. 11. Anatomy of a Tweet Who Tweeted? Can you jump in? What’s the link? Who is involved? What can you do with the Tweet? What did others do? When?
  12. 12. Anatomy of a Tweet Hashtag use Use of RT (retweet) = entire tweet is wording from another user Sometimes MT is used for “Modified Tweet”
  13. 13. Anatomy of a Tweet Comment added after Tweet wording
  14. 14. Composing Tweets - 140 character limit, use box on left side of home page, or icon in upper right - All of the Tweets you write appear on your profile page - Your Tweets also appear in your home timeline as well as the home timelines of the people who follow you. - Content = anything goes, but consider your audience
  15. 15. Composing Tips The Dot before using someone's @ name: If you put a period before someone's username at the beginning of a tweet, everyone who follows you will be able to see that tweet. If you start the tweet with someone's username, the only people who will be able to read it are those who follow both you AND the person you are tweeting. Deleting Tweets: There is a delete button, but know that many of your followers may have seen the Tweet.
  16. 16. according-to-new-report.html If you can’t think of anything to Tweet, you are not alone.
  17. 17. Twitter Lingo
  18. 18. Twitter Lingo @replies: Public tweets directed at specific people — anyone can see them and jump into the conversation. direct messages (DMs): Private messages sent to specific Twitter users in your network. hashtag: Words preceded by the # symbol. Basically, hashtags flag something as a keyword for searches. RT or R/T: Stands for retweet, Twitter's equivalent of quoting. If you come across a tweet that you want to quote, giving credit to the original user, hover over a tweet and click the Retweet link that appears. Twitter stream: The constantly updating and flowing timeline of everyone that you choose to follow on Twitter; also called a feed.
  19. 19. Twitter Lingo
  20. 20. Interacting With Others There are a number of different ways to “direct” a Tweet to someone’s attention: - Reference them directly in a public @ reply - Add in a cc: line - Add in a “via @_____” line - Send the Tweet to the timeline of your followers via the RT Use the direct message (DM) feature to send a “private” message to someone who is following you. Note that you can’t include links in DMs.
  21. 21. Following / Followers There is no secret sauce to finding Twitter users to follow. Really, there is none. It is important, though, to grow your network. 1. Try to locate the people, companies, organization, places, etc. that you know. 2. Read their profiles and click (touch) the Follow button. 3. You can unfollow users as well via the same button. Users will know that you have followed/unfollowed them. 4. Check out who they follow … follow some of their crowd. 5. When you get a notice, or see, that you have been followed, check the user out and consider following back. Give yourself 30-days to get going. Find at least 5 accounts to follow each day. Make a real effort.
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  23. 23. Hashtags Source: practices-what-your-brand-needs-know
  24. 24. Hashtags A hashtag is simply a word or phrase (without any spaces) preceded by a, well, a hashtag: #. For example, #SJCTIE - The origin of them on Twitter was to identify trending topics for search purposes. (Organize content and Tweets) - Converse with other users who may or may not be following each other. - Acts as a filter - Can be misused
  25. 25. Hashtags So, how do you use a hashtag properly? Is your hashtag something that other people are using? Is it based on a currently trending topic on Twitter? Is it part of a niche following for like-minded users to talk to each other? Are you using it to organize content? If the answer to any of those questions is yes, then go ahead and use the hashtag. But, please make sure you research the hashtag first!
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  27. 27. Chats & Conferences Many times, hashtags are tied to very specific, time-sensitive, Twitter chats or real-world conferences. Include the hashtag in your tweets during the time frame to participate. Or, for conferences, use and follow the conference tag.
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  32. 32. Twitter Tools Tweetdeck Hootsuite
  33. 33. Twitter in Life
  34. 34. Twitter in Education Finding :: Sharing :: Communicating Here’s a sampling of the possibilities: - Share resources - Get updates & news from educational organizations - Participate in real-time education events (conferences & chats) - Communicate w/colleagues & other educators - Find content including guest speakers for your class - Stay up to date in your field - Monitor worldwide events and activities - Be conversational & meet new people Adapted from: What Does Twitter Have to Offer Academics?
  35. 35. Final Tips 1. Ignore unwanted Twits 2. You will get spam. Ignore, block, report and move on. 3. Look to see who follows you. Check out who they follow. 4. Don't overload 5. Get some ... give some 6. Ask questions, ask for clarification, ask for advice 7. Pay attention
  36. 36. Resources Finding SJC Tweeters: Related links to browse: Continue learning: Now get out there and Tweet!