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Hacking Marketing at SXSW 2016

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Pitching a solo session for SXSW 2016 on the topic of "hacking marketing" — great management ideas that marketers can borrow from the software development community to better thrive in a digital world.

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Hacking Marketing at SXSW 2016

  1. 1. What if modern marketing had more in common with software development than it did with classic marketing?
  2. 2. What if modern marketing had more in common with software development than it did with classic marketing? It does.
  3. 3. What if modern marketing had more in common with software development than it did with classic marketing? What great management ideas could marketers borrow and adapt from the software community to better thrive in a digital world? It does.
  4. 4. What if modern marketing had more in common with software development than it did with classic marketing? What great management ideas could marketers borrow and adapt from the software community to better thrive in a digital world? It does. Agile and lean methodologies, absolutely. But also design studio collaboration, pace layering models, service-oriented architectures, and much more.
  5. 5. H4CKING MARK3TING Software-Inspired Practices to Help Make Marketing More Agile, Innovative, and Scalable Please vote.
  6. 6. A 1-hour solo presentation by Scott Brinker, author/editor of the chiefmartec.com blog, examining more than a dozen fascinating parallels between marketing and software management in the digital world from his forthcoming book, “Hacking Marketing.” Please vote.
  7. 7. #HACKMKTG Please vote.

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