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Disruptive Technology For Growth 2009


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SaaS Go-to-market Strategy

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Disruptive Technology For Growth 2009

  1. 1. Disruptive Technology for Growth Sam Jankovich Chairman, CEO and President EnterConnect Inc. ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  2. 2. EnterConnect’s Business Enterprise-proven portals for employees, customers and partners SaaS go-to-market channel for ISVs and market place for SaaS customers How we make money SaaS B2B subscriptions, billed quarterly in advance On-Premise licensing plus annual maintenance and support Advertising plus enablement services plus revenue share ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  3. 3. SaaS is a Strong, Long-Term Market Opportunity $14.8B $16B 16 SaaS Market Forecast $13.2B $14B 14 $11.1B $12B 12 10 $10B $8.4B 8 $8B $5.7B $6B 6 4 $4B 2 $2B 0 2007 2008 2009 2010 2011 ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  4. 4. SaaS leverages SOA and collides with the $150 Billion SAAS Application Marketplace Market Opportunity SOA APPS $14.8B SOA APPS SAAS 2008 2011 ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  5. 5. EnterConnect is in the Right Place at the Right Time June 2008
  6. 6. EnterConnect’s Rich Legacy of Innovation and Market Leadership Launched Private Capital Exide Battery $7.8 Million Rush Hospital Rheem First Cingular EnterConnect AT&T Implementations Merger City of Largest Chicago BEA Cox First BEA Enterprises Portal 80,000 Portal Deployed North Users America Sprint First Portal Plumtree Strategy Portal Enterpulse Deployment 3000 Groundswell Merger Intranets Behrman Rationalized ECNI Capital ECNI $50 Million Public Spin-Off Company 1998 2001 2002 2003 2005 2006 2007
  7. 7. EnterConnect Portal Framework – Core IP Platform Independent Digital Asset Management 1. Enterprise Proven Portals Develop and track documents Content Management Welcome Sandra Brown Publish Announcements & Alerts and personalized content Secure Federated Search Search content and assets and locate data within assets Profile Management Users manage their profiles and interests for personalization Security Control login and access to individual resources Microsoft Outlook 2. SaaS ISV Go-to-Market Channel & SaaS Marketplace Email.Tasks.Contacts.Calendar. Search Quick Links Quickly access internal and external web resources My Pages Users define and manage their personal My Page Community/Micro-site Pages Personalized portals for designated user groups to collaborate
  8. 8. EnterConnect Triple Play: Internet – Extranet - Intranet Internet Intranet Extranet
  9. 9. Customer Success Increased Employee Productivity Using Collaborative Document Interface Rush achieved enhanced document management through document control, security and search ability for 6,000 users on system wide initiatives. Optimized Cross-Division Teamwork and Communication Rheem’s Enterprise Integration project portal provides governance, process visibility, and technical support creating a community where information can be shared across formerly disconnected corporate and divisional networks. Enhanced Communications, Reach and Productivity Piedmont Church internet and intranet was transformed to help attract new members and enhance the effectiveness of the church's internal communications and community outreach. Improved Employee On-boarding and Productivity Exide leveraged EnterConnect’s pre-built, enterprise portal features to launch a full-scale intranet portal for their global workforce. Enabled Global Partner Visibility and Collaboration A single, centralized place where Accenture practitioners globally can collaborate, sharing content and best practices, and Accenture client teams can find Subject Matter Experts on BEA technology. Increased Global Project Collaboration and Reliability RedChip’s breakthrough workflow and business process management system is leveraged by multiple authors to streamline production of hundreds of analyst research reports. ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  10. 10. Solution Showcase Homepage Partner Storefronts ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  11. 11. Proactive Marketing to Drive Awareness and Demand • Demand Generation: -Targeted Email campaigns -Web based programs • Awareness: -National news outlets -Broadcast television and radio -Industry Events • Search Engine Marketing: -Google, Yahoo ad words -Target key words and phrases ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  12. 12. SaaS Opportunity: The Model is Broken and Ready for Change Today Tomorrow Sold by the Seat Sold by Business Service Average Cost Per Service Average Cost Per Seat $60 Transaction $5 Configured Out-Of-The-Box Integrated Portal Desk Top Customizations through Menu of Business Services Provider through 1000’s of Providers Sold via On-Line Sold Direct by Provider Marketplace Consulting through Global Consulting through Provider SI and Local Reseller
  13. 13. EnterConnect Today and Tomorrow Today Tomorrow EnterConnect 8.8 Platform As-A-Service (PAAS) Catalog of Business One size fits all (services) Rich Web UI Standard Based (Oracle) Any Platform Out-Of-The-Box Configure Your Own Templates (10 Beta Solutions) Customer Employee Partner Service Service Service Portal Portal Portal App App App ECNI Platform ECNI Platform ECNI Platform
  14. 14. EnterConnect’s Path to Leadership 2009 Emerging Leader 2011 Market Leader #1 Rated Platform As A Integrated Desktop Portal Service (PAAS) Proven Disruptive Business Business Service Catalog Service Delivery Model Activity Based Pricing Thought Leader of “Activity (Usage) Based Pricing” (ABP) SaaS OEM Model #1 Rated SaaS Ecosystem Mature Partner #1 Profitable Global Ecosystem Marketplace 10 “Best In Breed” DeFacto SaaS Partner Categories Model
  15. 15. Strategic Roadmap to PaaS Leadership SOAapps PaaS • Market leading PaaS platform • Activity-based pricing • Demand generation • End user lead referral • Adding CCC, ERP, CRM, SCM • launched • HCM category 2008 2009+ ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary
  16. 16. Thank You! ©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary