Fa 102a assignment #1

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Fa 102a assignment #1

  1. 1. Control Music With Heads Steven Jacofsky FA102a, Research and Brand Development
  2. 2. Control Music With Heads Steven Jacofsky Assignment One, Research • How to control music and video on the Web with a wave of your hand http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands
  3. 3. Control Music With Heads Steven Jacofsky Assignment One, Research • Webcam detect hand gestures, then plays and pauses music https://flutterapp.com/
  4. 4. Control Music With Heads Steven Jacofsky Assignment One, Research • "Flutter wants to power the eyes of our devices — in the same way that Siri functions as the iPhone’s ears.” http://techcrunch.com/2012/03/26/flutter-app-webcam-y-combinator/
  5. 5. Control Music With Heads Steven Jacofsky Assignment One, Research • Able to work with many different media players on the computer http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands
  6. 6. Control Music With Heads Steven JacofskyAssignment One, Description of Future Product or Service Control Music on Computer with Hand Gestures
  7. 7. Control Music With Heads Steven Jacofsky Assignment Two, Name Processing • Words : Music, Gesture, Recognition, Technology, Control • Possible Names : The Composer, Conductor, MusTech, Music Controller, • Selected Name : The Conductor • Justification : A conductor is someone who control a musical performance, So this name suggests that you are the one controlling the music
  8. 8. Control Music With Heads Steven Jacofsky Assignment Two, Brand Character Diagram Character/Persona Tone Inspiring Personal Playful Scientific Intelligent Recognition Musical Innovated Language The Conductor Purpose Technical Engage Simple Entertain Savvy Interact Human-Computer Control
  9. 9. Control Music With Heads Steven Jacofsky Assignment Three, Logotype Research, Word from Diagram Musical
  10. 10. Control Music With Heads Steven Jacofsky Assignment Three, Logotype Research http://a4.mzstatic.com/us/r1000/086/ http://screenshots.en.sftcdn.net/en http://www.metalsucks.net/wp- Purple/v4/3d/75/9c/3d759c83-c431- /scrn/30000/30110/itunes-25- content/uploads/2011/07/spotif 8c8e-69d5- 535x535.png y.jpg 0b4731db3e63/mzm.jkztgzbw.175x1 75-75.jpg
  11. 11. Control Music With Heads Steven Jacofsky Assignment Three, Finished Logotype
  12. 12. Control Music With Heads Steven Jacofsky Assignment Four, Social Media Branding, Research • EA Sports Madden : https://www.facebook.com/EASportsMadd enNFL?ref=ts&fref=ts • iPhone : https://www.facebook.com/pages/iPhone/1 09336685751749?fref=ts# • Snapple : https://www.facebook.com/Snapple/info
  13. 13. Control Music With Heads Steven Jacofsky Assignment Four, Social Media Branding, Creating Communtity • I was able to create a following to this fan page, by sending out multiple Facebook messages. • In each message I specifically asked to have my message forwarded to any and all friends they have on or off line
  14. 14. Control Music With Heads Steven Jacofsky Assignment Four, Social Media Branding, Facebook Pages
  15. 15. Control Music With Heads Steven Jacofsky Assignment Four, Social Media Branding, Facebook Pages
  16. 16. Control Music With Heads Steven Jacofsky Assignment Four, Social Media Branding, Facebook Pages

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