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EVERYTHING YOU
                      KNOW ABOUT ARGS
                          IS WRONG*
                                 ...
The taboos of alternate reality games - the number of
   people playing, the types of people playing and the degree
     o...
SOME CAVEATS



Friday, 3 July 2009
SOME CAVEATS

                      • HIGHLY RESEARCHED
                      • TOTALLY OBJECTIVE
                      • ...
Friday, 3 July 2009
WE SUCK
                   DON’T HAVE ENOUGH PLAYERS
                 THE PEOPLE WHO PLAY ARE WEIRD
              THE PEOP...
AN APOLOGY



Friday, 3 July 2009
DEFINITIONS



Friday, 3 July 2009
ALTERNATE REALITY
                             DDD




Friday, 3 July 2009
DDD




Friday, 3 July 2009
DDD




Friday, 3 July 2009
GAME
                       DDD




Friday, 3 July 2009
DDD




Friday, 3 July 2009
DDD




Friday, 3 July 2009
DDD




Friday, 3 July 2009
ALTERNATE REALITY GAME
                      DDD




Friday, 3 July 2009
ARG AS A LABEL
                            DDD




Friday, 3 July 2009
(A STORY GAME)
                            DDD




Friday, 3 July 2009
3 PRINCIPLES OF
                      DDD

              GOOD STORYTELLING


Friday, 3 July 2009
CLUE #1
                        DDD




Friday, 3 July 2009
CLUE #1
                          DDD




                  TELL A GOOD STORY,
                  IN THE CONTEXT OF
       ...
CLUE #2
                           DDD




                      LESS IS MORE.


Friday, 3 July 2009
CLUE #3
                            DDD




                      THE INTERNET IS
                        NOT VIDEO.


Fri...
(A STORY GAME)
                            DDD




Friday, 3 July 2009
GAMES ARE SUPPOSED
                      DDD

                  TO BE FUN


Friday, 3 July 2009
A SUGGESTION
                           DDD




Friday, 3 July 2009
NO MORE OF THIS SHIT   DDD


                          VIEWING SOURCE CODE
                              “DE-STEGGING”
   ...
MORE OF THIS PLEASE
                               DDD




                      SHORT, SNAPPY AND FUN
                   ...
WE MAKE GAMES AND
                      DDD

                TELL STORIES


Friday, 3 July 2009
THE SCIENCE BIT
                            DDD




Friday, 3 July 2009
SOME CHARTS
                          DDD




Friday, 3 July 2009
PERCENTAGE OF PIE CHART RESEMBLING PAC MAN
                      PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN


Friday, ...
NO, REALLY
                          DDD




Friday, 3 July 2009
EVERYBODY




  GAME                            STORY




                      NOBODY
Friday, 3 July 2009
EVERYBODY




                                             WE TELL STORIES


                      YOUNG BOND


  GAME    ...
EVERYBODY

                             MAGICAL PONY
                             UNICORN LAND
                           ...
LAST SUGGESTION
                            DDD




Friday, 3 July 2009
NO MORE OF THIS SHITDDD


                    THIS IS NOT A SODDING GAME
                       LAZY CALLS TO ACTION
     ...
NO MORE OF THIS SHIT  DDD



                        OOH, A MOVIE CREDIT
                          OOH, A WEBSITE
        ...
NO
                      DDD




Friday, 3 July 2009
PLEASE STOP
                          DDD




Friday, 3 July 2009
LAST, LAST SUGGESTION
                      DDD




Friday, 3 July 2009
TIME TO DECIDE
                            DDD




        OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?)
            MARKETIN...
THE END
                        DDD




Friday, 3 July 2009
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Everything you know about ARGs is Wrong

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This is a re-version of a talk I (Dan Hon) gave at the Let’s Change the Game conference held on Friday 5 December 2008. It was a very casual, irreverent talk, but one that I hoped would bring some light relief to the day as well as (possibly in a rather confrontational manner) highlight some of the current problems - as I perceive them - with this whole “alternate reality game” business.

Published in: Education, Art & Photos

Everything you know about ARGs is Wrong

  1. 1. EVERYTHING YOU KNOW ABOUT ARGS IS WRONG* * THE HAPPY HOLIDAYS EPISODE DAN HON, SIX TO START, DAN@SIXTOSTART.COM Friday, 3 July 2009
  2. 2. The taboos of alternate reality games - the number of people playing, the types of people playing and the degree of immersion and ask: where did it all go wrong? (and, hopefully, have some pointers as to how to put the world to rights). Friday, 3 July 2009
  3. 3. SOME CAVEATS Friday, 3 July 2009
  4. 4. SOME CAVEATS • HIGHLY RESEARCHED • TOTALLY OBJECTIVE • COMPLETELY INOFFENSIVE Friday, 3 July 2009
  5. 5. Friday, 3 July 2009
  6. 6. WE SUCK DON’T HAVE ENOUGH PLAYERS THE PEOPLE WHO PLAY ARE WEIRD THE PEOPLE WHO PLAY HAVE NO MONEY THE PEOPLE WHO PLAY AREN’T MAINSTREAM WE MAKE GAMES FOR THE HARDCORE WE’RE TOO EXPENSIVE WE DON’T SCALE WE LIE Friday, 3 July 2009
  7. 7. AN APOLOGY Friday, 3 July 2009
  8. 8. DEFINITIONS Friday, 3 July 2009
  9. 9. ALTERNATE REALITY DDD Friday, 3 July 2009
  10. 10. DDD Friday, 3 July 2009
  11. 11. DDD Friday, 3 July 2009
  12. 12. GAME DDD Friday, 3 July 2009
  13. 13. DDD Friday, 3 July 2009
  14. 14. DDD Friday, 3 July 2009
  15. 15. DDD Friday, 3 July 2009
  16. 16. ALTERNATE REALITY GAME DDD Friday, 3 July 2009
  17. 17. ARG AS A LABEL DDD Friday, 3 July 2009
  18. 18. (A STORY GAME) DDD Friday, 3 July 2009
  19. 19. 3 PRINCIPLES OF DDD GOOD STORYTELLING Friday, 3 July 2009
  20. 20. CLUE #1 DDD Friday, 3 July 2009
  21. 21. CLUE #1 DDD TELL A GOOD STORY, IN THE CONTEXT OF ALL STORYTELLING. Friday, 3 July 2009
  22. 22. CLUE #2 DDD LESS IS MORE. Friday, 3 July 2009
  23. 23. CLUE #3 DDD THE INTERNET IS NOT VIDEO. Friday, 3 July 2009
  24. 24. (A STORY GAME) DDD Friday, 3 July 2009
  25. 25. GAMES ARE SUPPOSED DDD TO BE FUN Friday, 3 July 2009
  26. 26. A SUGGESTION DDD Friday, 3 July 2009
  27. 27. NO MORE OF THIS SHIT DDD VIEWING SOURCE CODE “DE-STEGGING” WAITING CODEBREAKING MORE CODEBREAKING ESOTERIC KNOWLEDGE VIEWING MORE SOURCE CODE SOLVING STUPID PUZZLES BUYING STOCK IN UV TORCH COMPANIES STILL WAITING NOT TELLING ME WHAT TO DO Friday, 3 July 2009
  28. 28. MORE OF THIS PLEASE DDD SHORT, SNAPPY AND FUN LAST CALL POKER THE LOST SPORT PLAYTESTING PLAYFUL DESIGN PROPER GAME DESIGN REPEATABLE SOCIAL Friday, 3 July 2009
  29. 29. WE MAKE GAMES AND DDD TELL STORIES Friday, 3 July 2009
  30. 30. THE SCIENCE BIT DDD Friday, 3 July 2009
  31. 31. SOME CHARTS DDD Friday, 3 July 2009
  32. 32. PERCENTAGE OF PIE CHART RESEMBLING PAC MAN PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN Friday, 3 July 2009
  33. 33. NO, REALLY DDD Friday, 3 July 2009
  34. 34. EVERYBODY GAME STORY NOBODY Friday, 3 July 2009
  35. 35. EVERYBODY WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY Friday, 3 July 2009
  36. 36. EVERYBODY MAGICAL PONY UNICORN LAND WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY Friday, 3 July 2009
  37. 37. LAST SUGGESTION DDD Friday, 3 July 2009
  38. 38. NO MORE OF THIS SHITDDD THIS IS NOT A SODDING GAME LAZY CALLS TO ACTION HELPING A TEENAGE GIRL HELPING AN ATTRACTIVE TEENAGE GIRL HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS “THE FUCKING ORDER” MORE FUCKING COUNTDOWNS TREASURE HUNTS MILLIONS OF BLOG ENTRIES JUMPING THROUGH FUCKING HOOPS MASTURBATORY PLATFORM EXCITEMENT Friday, 3 July 2009
  39. 39. NO MORE OF THIS SHIT DDD OOH, A MOVIE CREDIT OOH, A WEBSITE OOH, AN EMAIL ADDRESS OOH, AN AUTORESPONDER OOH, A PHONE NUMBER OOH, A VOICEMAIL OOH, A PHYSICAL ADDRESS OOH, A SECRET NOTE OOH, A WEBSITE OOH, A SECRET CODE Friday, 3 July 2009
  40. 40. NO DDD Friday, 3 July 2009
  41. 41. PLEASE STOP DDD Friday, 3 July 2009
  42. 42. LAST, LAST SUGGESTION DDD Friday, 3 July 2009
  43. 43. TIME TO DECIDE DDD OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?) MARKETING CAMPAIGN (PR) OR GAME DO YOU REALLY NEED A STORY? Friday, 3 July 2009
  44. 44. THE END DDD Friday, 3 July 2009

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