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The "Freemium Model," a marketing tactic where a Software-as-a-Service (SaaS) vendor has both a free and paid version of their product, has gained substantial traction in recent years. Freemium in SaaS can be used as an effective go-to-market strategy, but it is the rare case where this method leads to a substantial increase in paying customers; it more often leads to increased overhead, negative product positioning, and can lead to overall failure.
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