How to Be (and Make) a Hero: Mentoring for Fun and Profit

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The importance of finding a good mentor or mentee is only matched by the importance of being a good mentor or mentee. The right match can yield tremendous benefits for both the mentee and mentor. Some benefits are obvious; others are not as apparent. This presentation details the obvious and not-so-obvious benefits of being a mentor/mentee and summarizes what helps make that relationship successful.

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How to Be (and Make) a Hero: Mentoring for Fun and Profit

  1. 1. How To Be (and Make) a Hero 2013 NC PR & Marketing Seminar Presentation by Eva R. Hornak S.T. Wooten Corp. Roger M. Friedensen, APR Forge Communications @RogerFriedensen | @ForgeComm @NCCommsSem ©2013Forge Communications, LLC. All Rights Reserved.
  2. 2. PRESENTATION TONPRSA| CONFIDENTIAL | PAGE 2 Name Your Hero
  3. 3. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE3 Joseph Campbell: Hero’s Journey “A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.”
  4. 4. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE4 The Mentor
  5. 5. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE5 Everyone (yes, everyone) can use a mentor
  6. 6. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE6 How to Be (and Make) a Hero • Benefits of Being a Mentee – Obvious and… not-so-obvious • Benefits of Being a Mentor – (Ditto) • What Makes a Successful Mentoring Relationship
  7. 7. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE7 First, the Obvious
  8. 8. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE8 Being a Mentee: The Obvious Even the very wise cannot see all ends.
  9. 9. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE9 Being a Mentee: The Obvious You learn by doing
  10. 10. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE10 Being a Mentee: The Obvious
  11. 11. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE11 Being a Mentee: The Obvious Ready-made networking
  12. 12. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE12 Being a Mentee: The Obvious Someone has your back
  13. 13. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE13 Now, the Not-So-Obvious
  14. 14. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE14 …The Not-So-Obvious “I am convinced that had it not been for the counsel of my mentors, I would not have made some of the best decisions in my career and personal life.” ~ Debra A. Miller, Ed. D., APR, Fellow PRSA; first African- American president of PRSA
  15. 15. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE15 Being a Mentee: The Not-So-Obvious You never know…
  16. 16. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE16 Being a Mentee: The Not-So-Obvious Increase your value
  17. 17. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE17 Being a Mentee: The Not-So-Obvious Confidence
  18. 18. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE18 And now, the flip side…
  19. 19. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE19 Being a Mentor: The Obvious Pass on what you have learned
  20. 20. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE20 Being a Mentor: The Obvious Free labor
  21. 21. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE21 Being a Mentor: The Obvious You get to pick with whom you work
  22. 22. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE22 Being a Mentor: The Obvious Practice your leadership (and mentoring) skills
  23. 23. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE23 Being a Mentor: The Obvious Exponential growth of network
  24. 24. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE24 Now, the Not-So-Obvious
  25. 25. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE25 …The Not-So-Obvious “There is a great deal of value to having multigenerational mentors. While most of mine have been older, now many are younger, especially as [the relationship] relates to technology and its uses and potential.” ~ Mike Herman, APR, Fellow PRSA, S.A.G.E., CEO of Communication Sciences Int’l; Gold Anvil winner
  26. 26. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE26 …The Not-So-Obvious Improve the profession
  27. 27. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE27 …The Not-So-Obvious Network of allies
  28. 28. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE28 …The Not-So-Obvious Diverse perspectives
  29. 29. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE29 …The Not-So-Obvious Reciprocal access
  30. 30. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE30 …The Not-So-Obvious What goes around comes around* *“Karma is a bitch”
  31. 31. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE31 The Right Match “Trust isn’t everything; it’s the only thing.” ~ Al Golin, Fellow PRSA, Gold Anvil winner
  32. 32. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE32 What Makes It a Success It is our choices, Harry, that show what we truly are, far more than our abilities.
  33. 33. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE33 What Makes It a Success Guess what? It’s not about birthing a mini-me.
  34. 34. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE34 What Makes It a Success Honesty
  35. 35. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE35 What Makes It a Success
  36. 36. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE36 What Makes It a Success Time
  37. 37. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE37 What Makes It a Success Open-mindedness
  38. 38. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE38 What Makes It a Success Shop around
  39. 39. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE39 What Makes It a Success Outside inside
  40. 40. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE40 The Sage and the Hero No such thing as bad student. Only bad teacher.
  41. 41. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE41 And from a couple thousand years ago… • If I am not for myself, who will be? • I am for myself only, what am I? • And if not now, when?
  42. 42. PRESENTATION TO NCPRSA| CONFIDENTIAL |PAGE42 Thanks! Eva R. Hornak S.T. Wooten Corp. EvieHornak@gmail.com 919.264.7424 /in/EvaRoseHornak Roger M. Friedensen, APR Forge Communications roger@forgecommunications.com 919.349.3206 /in/RogerFriedensen @RogerFriedensen | @ForgeComm

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