Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best Kelly Magowan Six Figures – Executive Jobs. News. ...
“ It is not the strongest of the species that survives, nor the most intelligent that survives.  It is the one that is the...
Agenda <ul><li>Evolution of Job Advertising  </li></ul><ul><li>Why Choose Niche? Content & Context Matter!  </li></ul><ul>...
Evolution of Job Advertising  <ul><li>For hundreds of years until mid 1990’s we had print  </li></ul><ul><ul><li>One adver...
Why Choose Niche?  <ul><li>Content & Context matter!  </li></ul><ul><ul><li>So much information & so many content sources ...
Examples of Niche Job Sites <ul><li>Government   (Australian Job Search) </li></ul><ul><li>Industry Associations   (CPA, A...
Case Study: Executive Job Sites  <ul><li>Executive job sites servicing a targeted & growing global audience </li></ul><ul>...
Six Figures – Member Profile <ul><li>10% of the workforce </li></ul><ul><li>30 years plus </li></ul><ul><li>Degree qualifi...
Job Seekers & Advertisers Like Niche  Job Seekers Relevant Jobs  Time Saving Legitimate Jobs  Discerning Advertisers Trust...
When to Use Niche vs. Generalist  Niche  Professional / Specialist  Low Volume Relevant Applicants  Target Market Exposure...
Thank You <ul><li>Six Figures - Executive Jobs. News. Services </li></ul><ul><li>www.sixfigures.com.au </li></ul>
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Six Figures RecruitTECH 2009 Presentation

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Kelly Magowan's presentation at RecruitTECH 2009 on "Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best".

Over the past five years, there has been a proliferation of ‘niche’ job boards in the US and UK job markets and this trend has started to become apparent in Australia, as advertising moves increasingly from print to online.

Published in: Business, Technology

Six Figures RecruitTECH 2009 Presentation

  1. Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best Kelly Magowan Six Figures – Executive Jobs. News. Services www.sixfigures.com.au
  2. “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin
  3. Agenda <ul><li>Evolution of Job Advertising </li></ul><ul><li>Why Choose Niche? Content & Context Matter! </li></ul><ul><li>Examples of Niche Job Sites </li></ul><ul><li>Case Study: Executive Job Sites </li></ul><ul><li>When to use Niche & When to Use Generalist </li></ul><ul><li>Questions </li></ul>
  4. Evolution of Job Advertising <ul><li>For hundreds of years until mid 1990’s we had print </li></ul><ul><ul><li>One advertising channel </li></ul></ul><ul><li>Mid 1990’s to mid 2000’s generalist job sites </li></ul><ul><ul><li>Three major job boards & print </li></ul></ul><ul><li>2000’s social networks & niche job sites emerged </li></ul><ul><ul><li>250+ niche job sites, social networking sites, organisations’ own careers sites, generalist job boards & print </li></ul></ul>
  5. Why Choose Niche? <ul><li>Content & Context matter! </li></ul><ul><ul><li>So much information & so many content sources </li></ul></ul><ul><ul><li>We refine what is relevant for us to make sense of it all </li></ul></ul><ul><li>Organisations struggle to get their message out there </li></ul><ul><ul><li>Competition is fierce - both for our attention & for talent </li></ul></ul><ul><li>Niche offer the best ROI for senior and niche roles </li></ul>
  6. Examples of Niche Job Sites <ul><li>Government (Australian Job Search) </li></ul><ul><li>Industry Associations (CPA, AHRI, CIMA) </li></ul><ul><li>Profession (Mining Jobs, Teachers Jobs) </li></ul><ul><li>Profession Level (CEO & Graduate sites) </li></ul><ul><li>Salary Specific (Six Figures) </li></ul><ul><li>Geographical (Capital Jobs) </li></ul><ul><li>Expat (Expat Jobs) </li></ul><ul><li>Age (Adage) </li></ul><ul><li>Gender (Career Mums, Just Be) </li></ul><ul><li>Religion (Christian Jobs) </li></ul><ul><li>Interest (Arts Hub) </li></ul><ul><li>Blogs / Forums (Whirlpool, TechCrunch) </li></ul>
  7. Case Study: Executive Job Sites <ul><li>Executive job sites servicing a targeted & growing global audience </li></ul><ul><li>41% of Executives view Executive Job Sites as very important to their job search </li></ul><ul><li>Executives expect the importance of these sites to increase by up to 51% in the coming 2 years </li></ul><ul><li>24% of CEOs successfully secured a new job through online job boards (USA) </li></ul><ul><li>Source: Executive Job Board Survey, Harvey Nash June 2008 </li></ul>
  8. Six Figures – Member Profile <ul><li>10% of the workforce </li></ul><ul><li>30 years plus </li></ul><ul><li>Degree qualified </li></ul><ul><li>Over 80% currently employed (passive) </li></ul><ul><li>Salary not their primary driver </li></ul><ul><li>Value privacy of information and professionalism </li></ul><ul><li>Value relevant job and careers related content </li></ul>
  9. Job Seekers & Advertisers Like Niche Job Seekers Relevant Jobs Time Saving Legitimate Jobs Discerning Advertisers Trust Tribe Advertisers Relevant Applicants Time Saving Dollar Saving Passive Job Seekers Discerning Job Seekers Build Relationships
  10. When to Use Niche vs. Generalist Niche Professional / Specialist Low Volume Relevant Applicants Target Market Exposure Connect with Passives Build Relationships Generalist Lower Skilled High Volume Applicants Mix of Relevance Broad Market Exposure Attract Active Job Seekers Transactional
  11. Thank You <ul><li>Six Figures - Executive Jobs. News. Services </li></ul><ul><li>www.sixfigures.com.au </li></ul>

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