Presentation PBS 2009 - 2010<br />EU actions against online music piracy: how far can they go?<br />Koen DE BOOSER<br />Kr...
History of online music piracy <br />
History of issues and  products<br />vs<br />2000  <br />2001 IFPI’sSongBird tracks Napster<br />2000 - 2001 <br />2005<br />
History of online sharing<br />Peer to Peer technology<br />
EU legislation on piracy <br />
EU legislation on piracy<br /><ul><li>Piracy  in general
Not internet specific</li></li></ul><li>EU legislation on piracy<br /><ul><li>October 1998: Green Paper
April 2004: Directive</li></ul>	 Same level of protection in the 	entire European internal market<br />
EU legislation on piracy<br />2008: European Anti-piracy Plan<br /><ul><li>Fight more effectively
Observatory
Communicate with actors
Awareness-raising activities</li></li></ul><li>EU legislation on piracy<br /><ul><li>Enforcement of existing laws
Cooperation
Viviane Reding
Neelie Kroes</li></li></ul><li>EU legislation on piracy<br />2009:<br /><ul><li>Member states: own laws
EU: Internet ban not an option</li></ul> privacy!<br />
France<br /><ul><li>Hadopi law: ‘3-strike’ procedure
After two warnings, disconnection of Internet
Punishment implemented by a judge</li></li></ul><li>
United Kingdom<br /><ul><li>Similar procedure as France
Internet service providers (ISPs) will be legally required to take action and disconnect Internet users</li></li></ul><li>...
Government wants to make it illegal, under the condition that the music industry provides alternatives
Not punish individual downloaders but websites and firms that offer these illegal files</li></li></ul><li>EU legislation o...
EU U-turn
Ban under certain conditions</li></li></ul><li>How does the creative industry cope with piracy?<br />
Creative industry<br /><ul><li>Musicians
Metallica v. Napster
Radiohead: free album</li></ul>Consequences<br />Fame<br />Live performance<br />Record sales<br />
<ul><li>Record Labels
Reactions:
Decoy
File sharing Marketing
P2P info</li></ul>Consequences<br />Record sales<br />Abundant<br />Creative industry<br />
Official institutions helping the creative industry in their fight against piracy <br />
International: IFPI= International Federation of the Phonographic Industry<br /><ul><li>Mission:
Promoting the value of recorded music
Safeguarding the rights of record producers
Upcoming SlideShare
Loading in …5
×

EU actions against online music piracy. How far can they go?

1,847 views

Published on

This is a draft version of the presentation for the course of Political Business Strategy.

  • Be the first to comment

  • Be the first to like this

EU actions against online music piracy. How far can they go?

  1. 1. Presentation PBS 2009 - 2010<br />EU actions against online music piracy: how far can they go?<br />Koen DE BOOSER<br />Kristien DENTENEER<br />Sam KINDS<br />Dorien MEEUS<br />Kwan Jau SIU<br />Ward VAN DE VELDE<br />
  2. 2. History of online music piracy <br />
  3. 3. History of issues and products<br />vs<br />2000 <br />2001 IFPI’sSongBird tracks Napster<br />2000 - 2001 <br />2005<br />
  4. 4. History of online sharing<br />Peer to Peer technology<br />
  5. 5. EU legislation on piracy <br />
  6. 6. EU legislation on piracy<br /><ul><li>Piracy in general
  7. 7. Not internet specific</li></li></ul><li>EU legislation on piracy<br /><ul><li>October 1998: Green Paper
  8. 8. April 2004: Directive</li></ul>  Same level of protection in the entire European internal market<br />
  9. 9. EU legislation on piracy<br />2008: European Anti-piracy Plan<br /><ul><li>Fight more effectively
  10. 10. Observatory
  11. 11. Communicate with actors
  12. 12. Awareness-raising activities</li></li></ul><li>EU legislation on piracy<br /><ul><li>Enforcement of existing laws
  13. 13. Cooperation
  14. 14. Viviane Reding
  15. 15. Neelie Kroes</li></li></ul><li>EU legislation on piracy<br />2009:<br /><ul><li>Member states: own laws
  16. 16. EU: Internet ban not an option</li></ul> privacy!<br />
  17. 17. France<br /><ul><li>Hadopi law: ‘3-strike’ procedure
  18. 18. After two warnings, disconnection of Internet
  19. 19. Punishment implemented by a judge</li></li></ul><li>
  20. 20. United Kingdom<br /><ul><li>Similar procedure as France
  21. 21. Internet service providers (ISPs) will be legally required to take action and disconnect Internet users</li></li></ul><li>The Netherlands<br /><ul><li>Downloading music and movies currently legal
  22. 22. Government wants to make it illegal, under the condition that the music industry provides alternatives
  23. 23. Not punish individual downloaders but websites and firms that offer these illegal files</li></li></ul><li>EU legislation on piracy<br />End of 2009:<br /><ul><li>Pressure member states
  24. 24. EU U-turn
  25. 25. Ban under certain conditions</li></li></ul><li>How does the creative industry cope with piracy?<br />
  26. 26. Creative industry<br /><ul><li>Musicians
  27. 27. Metallica v. Napster
  28. 28. Radiohead: free album</li></ul>Consequences<br />Fame<br />Live performance<br />Record sales<br />
  29. 29. <ul><li>Record Labels
  30. 30. Reactions:
  31. 31. Decoy
  32. 32. File sharing Marketing
  33. 33. P2P info</li></ul>Consequences<br />Record sales<br />Abundant<br />Creative industry<br />
  34. 34. Official institutions helping the creative industry in their fight against piracy <br />
  35. 35. International: IFPI= International Federation of the Phonographic Industry<br /><ul><li>Mission:
  36. 36. Promoting the value of recorded music
  37. 37. Safeguarding the rights of record producers
  38. 38. Expanding commercial uses of recorded music
  39. 39. Affiliated with RIAA
  40. 40. Development of the legal infrastructure for the electronic music market</li></li></ul><li>IFPI: anti-piracy<br /><ul><li>Strategy: 3 major objectives:
  41. 41. Preserve local culture
  42. 42. Fight against organized crime
  43. 43. Encourage growth of investment and jobs
  44. 44. Litigation works: consumer attitudes are changing
  45. 45. Cooperation of ISPs
  46. 46. Business partners of the future
  47. 47. Example: 2008 Eircom
  48. 48. Governmental actions
  49. 49. negative effects of piracy for the governments </li></li></ul><li>National: SABAM (Belgium)= Sociétéd’AuteursBelge - BelgischeAuteursMaatschappij<br /><ul><li>Belgian association of authors, composers and publishers
  50. 50. SABAM vs. Tiscali
  51. 51. Tiscali (ISP): deny access to sites offering illegal music
  52. 52. Set an example to all Internet providers in Belgium
  53. 53. Court of first instance: expert
  54. 54. block the access to P2P networks = feasible?
  55. 55. technical solutions --> feasible!
  56. 56. blocking all P2P networks (= drastic)
  57. 57. filtering technique
  58. 58. customer organizations (such as Tik vzw) are against:- decline in speed- privacy issues</li></li></ul><li>National<br /><ul><li>BAF = Belgian Anti-piracy Federation
  59. 59. dual approach:
  60. 60. organize information campaigns
  61. 61. undertake legal actions against pirates
  62. 62. BEA = Belgian Entertainment Association
  63. 63. a cooperation agreement with BAF and SABAM
  64. 64. Stichting Brein (Dutch)
  65. 65. investigates online and offline piracy
  66. 66. takes civil actions
  67. 67. provides information and expertise</li></ul>for legal actions by legal authorities <br /><ul><li>cooperates with MPA and IFPI</li></li></ul><li>The distribution industry<br />
  68. 68. Legal distribution<br />Pay for album and MP3<br />Device specific<br />Pay for web applications<br />
  69. 69. Legal distribution<br />Pay for subscription<br />For free and for a small fee, to reach a large public<br />
  70. 70. Grey zone<br />
  71. 71. Illegal distribution<br />
  72. 72. The consumer<br />
  73. 73. Questions treated <br /><ul><li>Which consumers are especially involved in downloading illegal music?
  74. 74. Why do illegal downloaders engage in such a behavior?
  75. 75. In what way do illegal downloaders get there music files?
  76. 76. Potential solutions regarding illegal downloading and sharing (from consumer’s point of view)?</li></li></ul><li>Which consumers are especially involved in downloading illegal music?  <br /><ul><li>(hierkomtnogmijndeel)</li></li></ul><li>Why do illegal downloaders engage in such a behavior? <br />
  77. 77. In what way do illegal downloaders get there music files?<br />
  78. 78. Potential solutions regarding illegal downloading and sharing (from consumer’s point of view)?<br />
  79. 79. Different groups: different opinions<br /> everybody wants what is best forhim/her<br />Government: matching all thisneeds in policy<br /> utopia...<br />Involvedpartiesshouldgive in ontheir claims<br />Conclusion: Howfarcanthey go?<br />
  80. 80. Howfarcanthey go?<br />Possiblesolution: incentivesforlegaldownloading<br />Easilyaccessible platforms<br />Reasonableprices<br />Goodquality<br />Safe files<br />EU has not yet gone far enough in its <br /> actions against Internet piracy...<br />

×