Writing A Positioning Statement V2

635 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
635
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Writing A Positioning Statement V2

  1. 1. Writing A Positioning Statement<br />Alvin Tsoi <br />Berliana Situmorang<br />Grace San Pedro <br />Grace Sumera <br />Ateneo Graduate School of Business <br />August 6, 2010<br />
  2. 2. Outline:Positioning Statement FAQs<br />What is a positioning statement?<br />Why is a positioning statement important?<br />What, Why, How to write a positioning statement?<br />
  3. 3. FAQ #1:What is a Positioning Statement?<br />Description of the target market<br />and<br />How the marketer wants them to view<br /> the brand<br />http://www.brandeo.com/positioning+statement<br />
  4. 4. FAQ # 2:Why is a Positioning Statement Important?<br />To bring clarity and focus to the development of a marketing strategy.<br />To communicate a brand position.<br />http://www.brandeo.com/positioning+statement<br />
  5. 5. FAQ #3:How to Write a Positioning Statement?<br />4 Parts<br />Target group and need<br />Brand<br />Concept<br />Point of Difference<br />
  6. 6. FAQ #3:How to Write a Positioning Statement?<br />Example: Palm Pilot<br />To busy professionals who need to stay organized (target group), Palm Pilot (brand) is an electronic organizer (concept) that allows you to back up files on your PC more easily and reliably than competitive products (point of difference).<br />
  7. 7. FAQ #3:How to Write a Positioning Statement?<br />Example: Mountain Dew<br /> To young, active soft-drink consumers who love adventure, Mountain Dew is the soft drink that gives you more energy than any other brand.<br />
  8. 8. Summary:Writing A Positioning Statement<br />Incorporate the 4 Parts in Your Statement<br />To effectively communicate your <br /> Brand Positioning<br />
  9. 9. Writing A Positioning Statement<br />Alvin Tsoi <br />Berliana Situmorang<br />Grace San Pedro <br />Grace Sumera <br />Ateneo Graduate School of Business <br />August 6, 2010<br />

×