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Barrie Tynemouth - Online Price Tracking and Price Wars

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Barrie's talk from BrightonSEO September 2018

Published in: Marketing
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Barrie Tynemouth - Online Price Tracking and Price Wars

  1. 1. Dr Barrie Tynemouth Online Price Monitoring and Price Wars http://www.slideshare.net/username
  2. 2. Half a league half a league, Half a league onward, All in the valley of Death Rode the six hundred: 'Forward, the Light Brigade! Charge for the guns’ he said: Into the valley of Death Rode the six hundred.
  3. 3. Spotted alive and well at eCommerce Expo – Olympia yesterday.
  4. 4. When you do your offers and promotions...
  5. 5. Our fight is on the pricing front
  6. 6. Plan Your War
  7. 7. Your Position against Sun Tzu Plumbing
  8. 8. Pick Your target with accuracy
  9. 9. To follow or to lead.
  10. 10. The 4 P’s of Marketing Position Packaging Price Promotion
  11. 11. Before you charge.. Company & Price Position Sales Numbers Packaging Price Promotion
  12. 12. How do you package? Check Your Price Position Sales Numbers Check Costs Margin Stock Price Promotion
  13. 13. Chose the correct valley Check Your Price Position Sales Numbers Check Costs Margin Stock Make Price Changes Promotion
  14. 14. Charge… at the right target Check Your Price Position Sales Numbers Check Costs Margin Stock Make Price Changes Google Shopping Ad Words SEO
  15. 15. Easier than shooting womp-rats in Beggars’ canyon back home. Check Your Price Position Sales Numbers Check Costs Margin Stock Make Price Changes Google Shopping Ad Words SEO
  16. 16. Thank You Questions? barrie.tynemouth@pricetrakker.com

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