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MarketLive eCommerce Summit 2013

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Why Your Online Catalog Sucks, And What To Do About It

Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.

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MarketLive eCommerce Summit 2013

  1. 1. Copyright © 2012, SiteTuners - All Rights Reserved.Why Your Ecommerce Catalog SucksAnd What To Do About ItTim Ash - CEO@tim_ashApril, 10, 2013 - Sonoma, CA
  2. 2. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash• Conversion-focused website blueprints (full redesigns & quick facelifts)• Landing page test plans & testing strategy development• Internal optimization team mentoring & training• More than 1200 clients since 2002About SiteTuners
  3. 3. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  4. 4. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  5. 5. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  6. 6. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashOverview of 7 Deadly Sins of Ecommerce1. Visual Distractions2. Too Many Choices3. Using Technological Gimmicks4. Beating The Big Drum5. Unclear Call-to-action6. Lack of Trust7. Having Multiple Personalities
  7. 7. Copyright © 2012, SiteTuners - All Rights Reserved.
  8. 8. Copyright © 2012, SiteTuners - All Rights Reserved.
  9. 9. 146 clickable links!
  10. 10. Copyright © 2012, SiteTuners - All Rights Reserved.
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  13. 13. Copyright © 2012, SiteTuners - All Rights Reserved.Before
  14. 14. Copyright © 2012, SiteTuners - All Rights Reserved.After
  15. 15. Copyright © 2012, SiteTuners - All Rights Reserved.Before
  16. 16. Copyright © 2012, SiteTuners - All Rights Reserved.After
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  21. 21. Copyright © 2012, SiteTuners - All Rights Reserved.
  22. 22. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashSummary of 7 Deadly Sins of Ecommerce1. Visual Distractions2. Too Many Choices3. Using Technological Gimmicks4. Beating The Big Drum5. Unclear Call-to-action6. Lack of Trust7. Having Multiple Personalities
  23. 23. Copyright © 2012, SiteTuners - All Rights Reserved.
  24. 24. Copyright © 2012, SiteTuners - All Rights Reserved.
  25. 25. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashExpress Review - Special Offer• 45 or 90-min interactive review of landing page or website• Video transcript recorded via GoToMeeting• Includes AttentionWizard “attention heatmap” of pagehttp://Express-Review.com - From $699First 3 reviews will be personally conducted by Tim Ash(mention “MarketLive” after you buy)
  26. 26. Copyright © 2012, SiteTuners - All Rights Reserved.2013 - San Francisco – Paris - Chicago – Boston – London - BerlinTimAshTomDavenportMichaelSummersBryanEisenbergPatrickBultemaJakobNielsenAmyAfricaBJFoggSteveKrugJaredSpoolRogerDooleySusanWeinschenkBrianMassey
  27. 27. Copyright © 2012, SiteTuners - All Rights Reserved.Save $250 off Conversion ConferenceOther 2013 shows:April 15-16San Francisco Chicago – June 11-13Boston – September 30- Oct 2Paris – June 6London – October 23-24Use promo code “ML2013”Berlin – November 4-5
  28. 28. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashQ&A and Contact Infotim@sitetuners.com(619) 990-9062 mobile(619) 223-8020 work PSTtwitter @tim_ashwww.linkedin.com/in/timashfacebook.com/tim.ash1skype tim_ash1

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