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WordPress SEO Site Optimization Strategies & Techniques


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WordPress SEO Site Optimization Strategies & Techniques

  1. 1. WordPress SEO Site Optimization Strategies & Techniques Optimize your WordPress website with SEO.Jeff KempFounder,SiteSubscribe&MileHighMarketing Wed Feb 29, 2012
  2. 2. Bio• SiteSubscribe - Founder • Managed WordPress Hosting for Businesses and Non-Profits • BUILD+HOST+MAINTAIN+SUPPORT+PROMOTE• – Founder•– Tech Blog• – Organizer
  3. 3. ****WORDPRESS SEO**** Main Areas to Focus On for SEO√ Analytics√ Permalinks√ Onpage Optimization√ Page Load Speed√ Internal Crosslinking√ External Backlinks/Linkbuilding
  4. 4. Analytics Track & Measure Success√ Setup Google Analytics SERP = Search Engine Results Page (search engine position)√ Plugins • ‘google-analytics-for-wordpress’ plugin • ‘google-analytics-dashboard’ plugin√ Check your Google Page Rank Wikipedia - PageRank
  5. 5. On-Page SEO ‘SEO Fundamentals’√ Start with good original content • Include text/images/videos/links√ WordPress SEO plugin(or ‘All-In-One SEO’ plugin)
  6. 6. On-Page SEO…√ Page Title • Don’t ‘keyword stuff’ your page slug (URL). • Don’t make Titles or slugs overly long (keep keywords towards front). • Don’t make URL structure too complex (keep page hierarchy mostly flat). Check ‘WordPress SEO’> Title for: %%title%% %%sitename%% √ SEO Slugs plugin(or ‘SEO Post Links plugin(remove ‘stop words’)) √ Quick Page Post Redirect plugin √ ’Permalink Finder plugin√ Page Description
  7. 7. On-Page SEO…√ Header Tags√ Link Tags - ‘Broken Link Checker’ plugin*√ Image Tags - ’SEO Friendly Images plugin√ Image Filenames - ’Enable Media Replace plugin√ Add Category Descriptions√ XML Sitemap - WordPress SEO plugin (*disable when not in use)
  8. 8. Keywords Good Commercial Plugins√ Scribe SEO plugin(~$17/month)√ Max Blogpress Ninja Affiliate plugin non-commercial: √ ‘SEO Smart Links’ plugin with √ ‘GoCodes’ plugin (but no analytics))√ ‘Premise Landing Pages’ pluginPremise Limited Offer: (Affiliate links)
  9. 9. No Follow LinksAvoid Duplicate Content • Avoid duplicate page ‘slugs’ • no-index categories, archives, authorsNofollow • Use ‘nofollow’ HTML attribute on links you don’t want to support to prevent ‘leaking’ of rank juice to other sites (respected by Google, Yahoo, Bing) • Sponsored/paid links • Untrusted external content • Links to pages that don’t need to be indexed: Sign In, Registration, Contact, Privacy Policy links • RSS/Feedburner links • WordPress automatically adds nofollow to comment links. <a href="" rel="nofollow">Link text</a>Plugins √ ‘Ultimate NoindexNofollow Tool II’ plugin √ ’Robots Meta’ plugin√ ’NoFollowr’ plugin √ ’Comment Luv’ plugin √ ’ Quick Page Post Redirect’ plugin √ ’ seo-no-duplicate’ plugin Wikipedia - PageRank
  10. 10. Page Load Speed Affects Page Ranking / SERPTest before & after changes or activated plugins to see impact √ Page load time Chrome extension √ √ Yslow or Google Page Speed [Firefox extensions]Use a good host & a good hosting plan √ SiteSubscribe – √ HostGator - (Affiliate links) √ BlueHost -
  11. 11. Page Load Speed… WordPress Optimization Plugins√ WP plugin*√ wp-cleanfix’ plugin*√ WP Super Cache plugin(or √ ’W3 Total Cache plugin, very advanced)√ p3-profiler plugin*Try them one at a time to see impact & compatibility. (*disable when not in use)
  12. 12. Internal Crosslinking √ ‘SEO Smart Links’ plugin √ ‘SEO Auto Links & Related Posts’ pluginSEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollowand much more.SEO Smart Links can automatically link keywords and phrases in your posts and comments with correspondingposts, pages, categories and tags on your blog.Further SEO Smart links allows you to set up your own keywords and set of matching URLs. Finally SEO Smartlinks allows you to set nofollow attribute and open links in new window.
  13. 13. Linkbuilding / Backlinks√ Syndicate RSS Feeds√ Link Drectories • • • Yelp • HotfrogPlugins√ ‘please-link-2-me’ plugin √ ‘ultimate-blogroll’ plugin√ ‘Link Exchange WP Free’ plugin √ ‘WPLM (WordPress Link Management)’ plugin√ ‘WP Backlinks’ plugin
  14. 14. Thanks! • One-on-one or group WordPress Training: • Site Building: Setup, Build, Design, Configure, Customize, Optimize. • Managed WordPress Hosting- BUILD+HOST+MAINTAIN+SUPPORT+PROMOTE • Promotional Marketing / Graphics • Website Evaluations • WordPress Technical