Top Tips for Blogging Success; Jolt & Bolt 01_19_2012


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How to survive blogging! 
Ask anyone. Blogging is intimidating. In this presentation Kathy addresses the common fears that prevent good blogs from happening!
We've asked some of our fav bloggers to weigh in on their top blogging tips and from there we've identified 5 common themes:  Content, Consistency, Form and Function, Promotion, and Engagement.

Visit our blog for Nikki In Stitches (Martha Stewart certified) blogger on her top 10 tips for blogging success

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  • Confession time . . . I should be blogging a lot more, but I don’t. Once I start blogging regularly it’s pretty easy and honestly it’s fun. But then I get behind and I stop and I get overwhelmed about it again. I live this vicious circle of blogging craziness. However, I know so many who won’t even start. So we decided to ask a few of our favorite bloggers about how they stay consistent and get it done.We spoke to four of our favs:Mommy blogger Nikki in Stitches. Nikki has built her small business and received incredible recognition for her efforts including two private invitations and visits to Martha Stewarts Dreamers into Doers program in NYC. She has been invited to guest blog including for the Cousin Corp blog and has been named to LaunchHer's Top 40 Women Entrepreneurs of 2011.Brian Payne and independent writer from New York City is an avid blogger and has written for a music column on Fuse called “Listen Closely”, and is a contributor to AlterNEt, 10 Listens, and One Week//OneBand.Levi Spires our own VP of OPS and blogs both personally and professionallyKevin Rowe Senior Internet Marketing Specialist for Site-Seeker who has a passion for our industry and is an avid reader and blogger and tries frequently to out blog Brian Bluff president of Site-Seeker Inc. who also contributed here.Brian Bluff:
  • A lot of the push back I get when I suggest to clients that they blog is first they are overwhelmed with how and when but then the big question is Why . . Become a thought leader and expert in industry – a leg above your competitorsFresh content for your websiteProspect & User engagementAnd hard facts? Our blog is our 5th highest referrer of traffic to our website with an average time on site at 3:55 minutes and a bounce rate of 50.81%. It draws some of our highest quality traffic and engagement.
  • Our 5 experts each offered us 10 tips on blogging. We decided to group them into 5 key areas of focus for when you are bloggingContentConsistencyForm & FunctionPromotionEngagement
  • Don’t target your industry, target your audience:Many people write about topics in their industry, but their customers are interested in ready about their industry’s problems, solutions and ideas.(Click)How to find Subjects:-Use Google alerts to track news about important subject-Use Google reader to subscribe to different sites related to your audience and subject(Click)Get to the PointWhether by bullet points to break down important information, or putting it right there in the title of your post, get to the point and make it easy to find.
  • Nikki -Post Often: Get into a posting schedule and stick to it. Post at least two times a week. Your numbers will grow faster and you will stay fresh in your readers minds.(CLICK)Consider splitting long posts into two shorter posts. Your readers attention span is not as long as you’d like to think. Plus you can link the two pieces to each other as you post them, and therby encourage your readers to look around your site a bit.(CLICK)All of our blogging experts chimed in here. Consistency and frequency are important to building a strong audience and keeping your momentum.
  • Kevin Rowe: Don’ttry to befunny if you’re not funny. Kevin has made thismistake in presentations. Hisstrengthis not to stand up comedy style, it’shisknowledge. Nowhedoesn’t tell tell joke, he tells facts and uses video or illustrations to keepthings light.(Click)Brian Payne: I have to quotehimherebecausehis point iswell made: « I willjustbarely mention grammar, spelling and so on. If you’vegraduated middle schoolshould have thatfigured out. » Ouch I amguilty of thistoo. Alwaysrelying on the redsquiggly line as my guide and not usingmyownknowledge base.(Click)Levi Spires: Be a resource by linkingfromhyour blog to content that supports your message. Link again - After the article is live, comment on other blogs with similar topics.
  • Brian Payne: Form relationships with the blogs you read (and your readers). Disagree with someone? Leave a comment (a thoughtful one) email them or them on Twitter. Agree? That’s good, but if you want them to take notice, don’t just say “This” or =!. You have to say something thoughtful that adds to the discussion. Build actual relationships, and all sorts of secondary benefits will follow.(Click)Kevin Rowe. Start WWIII: Not literally. But WWII was talked about for decades. So make an explosion with your topics and get a conversation started. This can be done many ways. KH: You can be polite and engaging yet controversial. A blog that is nice and gets to the point is great but you will read it, nod and move on. A blog that gets you going you will respond to and start a conversation and you will remember it and share it!Note: Controversial topics are great – when blogging for business though consider how you’re framing the “controversy” before starting a war. It may serve your corporate mission more appropriately if you present the topics, discuss the implications and explore possible outcomes and then allow your readers to comment on their more polarized opinions…(Click)KRowe: Link to other relevant blogs: This means to have links in the text to your other blog posts that are relevant to the topic.(Click)Nikki: Writing a blog and taking great pictures take time. Creating an interactive blog takes a ton of time. It’s worth it. Respond to comments. Email readers. Create relationships. Your readers will remember the extra time you take in making them feel comfortable, and they will appreciate it.
  • Nikki: Socialize: Use social media to your advantage. It helps take care of a few things mentioned here …. But it’s the quickest and easiet way for your posts to be shared to readers that may not have stumbled upon your site accidentally(Click)Don’t be afraid to promote yourself: There are other, larger sites out there looking for good content ot share. Most have a simple submission form that takes less than a minute to fillout. Do it. Many only share an excerpt from your site. Make it a great one. Great enough for readers to click the “read more” link, and become your newest fans.(Click)KRowe: Find a community don’t try to build one: there are a number of communities that group toghether on forums, blogs and social sites. Get invited or jump in. Then get your blog noticed in that community(Click)BB: Distribute / Repurpose Blog content: Tweet it, Integrate into Linkedin and FB via apps, use your update to notify your comminity create a related video of you talking about your post. Turn it into a presentation or pdf and upload it to slideshare
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at…
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • Top Tips for Blogging Success; Jolt & Bolt 01_19_2012

    1. 1. Blogging It’s not as bad as you think! presented by Kathy Hokunson January 19, 2012presents
    2. 2. Ask an expert Site-Seeker, Inc. 2011
    3. 3. Why blog? • Become a thought leader – look to gain a competitive advantage • It’s fresh content! • Attract prospects and engage users • It’s a business tool! Site-Seeker, Inc. 2011
    4. 4. 5 Experts. 5 Keys.• Content• Consistency• Form & Function• Promotion• Engagement Site-Seeker, Inc. 2011
    5. 5. Content Don’t target your industry. Target your audience. How to find subjects? • Google Alerts • Google Reader Get to the point! Site-Seeker, Inc. 2011
    6. 6. Consistency • Post often – at least twice weekly. • Consider splitting long posts into 2 shorter posts Site-Seeker, Inc. 2011
    7. 7. Today’s BOLT BUZZ WORD HEMINGWAY Site-Seeker, Inc. 2011
    8. 8. Form & Function Don’t try to be funny if you’re not funny . . Grammar, spelling . . . PLEASE! Link. And link again. Site-Seeker, Inc. 2011
    9. 9. Engagement Form relationships by adding something to the discussion. • Start WWIII? • Link to other relevant blog posts. Be Interactive! Site-Seeker, Inc. 2011
    10. 10. Promotion • Socialize… • Don’t be afraid to promote yourself! Find a community, don’t try to build one. Distribute and repurpose blog content. Site-Seeker, Inc. 2011
    11. 11. So what? Site-Seeker, Inc. 2011
    12. 12. Questions? Site-Seeker, Inc. 2011
    13. 13. Reserve your weekly spot today! Register at Site-Seeker, Inc. 2011
    14. 14. Download the Slide Deck @ Site-Seeker, Inc. 2011
    15. 15. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at You could win a $50 Gift Card! Site-Seeker, Inc. 2011
    16. 16. Need more info? Site-Seeker, Inc. 2011