Optimizing Social Media Profiles for Search; Jolt & Bolt 12_01_2011


Published on

The convergence of search and social has catapulted social media platforms to the forefront of every business' marketing strategy.

This presentation reviews how to make sure your social media platform profiles are getting you noticed by the search engines - and your audience!

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • For company and personal brands most everyone has become involved in building out social media profiles. Over the past few months on Jolt & Bolt we have discussed many of the platforms, who they work for and why they deliver value. We have discussed the within the concept of the stand alone platform and the audience and engagement that occurs. Today what we would like to review is a few tips on how build out theses social media profiles so they grow your visibility and reach beyond the platforms themselves. How can they support your over all marketing initiative?
  • I would like my name to have a an animated circle around it then an arrow that says Title Tags, then the same thing for my title but the arrow says meta tags
  • Circle or highlight the shout to Jolt and Bolt
  • Your best bet is to focus your SEO around your brand. You don’t have a lot to play with in places to optimize, and since social media is about giving voice to your brand that makes the most sense anyway.Keep you title tag, or brand page simple to the point.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com
  • Optimizing Social Media Profiles for Search; Jolt & Bolt 12_01_2011

    1. 1. Getting Found Optimizing your social strategy. presented by Kathy Hokunson December 1, 2011presents
    2. 2. Social Profile Optimization Site-Seeker, Inc. 2011
    3. 3. Your Personal Brand Site-Seeker, Inc. 2011
    4. 4. Your Corporate Brand Site-Seeker, Inc. 2011
    5. 5. SEO Elements• Title Tags: Your Name / Your Corporate Brand• Meta Tags are keywords that describe you and your services that you wish to be found for in search.• Links are critical for all search strategies and are equally as relevant for optimizing your social profile. Also drives traffic to other important pages. Site-Seeker, Inc. 2011
    6. 6. Title Tags / Meta Tags Site-Seeker, Inc. 2011
    7. 7. Descriptions / Links Site-Seeker, Inc. 2011
    8. 8. Corporate Brand Site-Seeker, Inc. 2011
    9. 9. Today’s BOLT BUZZ WORD CRICKETS Site-Seeker, Inc. 2011
    10. 10. Facebook SEO / Fan PageOptimizing your fan page . . .• www.facebook.com/siteseekerinc• The About section: 160 characters Resource Bonus: http://youtu.be/tDOIjcLMVLo?t=3m44s is a super quick how-to demo on claiming your branded FB url. Site-Seeker, Inc. 2011
    11. 11. Facebook SEO / Fan Page Updates• The SEO title is the first 18 characters of your update. • If you are posting a link the first 18 characters where you have an option to say something about the link is also SEO. Tie them together. Site-Seeker, Inc. 2011
    12. 12. Facebook SEO / Fan Page Notes• Under utilized feature that allows the build out of lengthier posts• Titles have some SEO value Site-Seeker, Inc. 2011
    13. 13. Wrapping it up It’s all about brand. Site-Seeker, Inc. 2011
    14. 14. Resources Two great articles that we referenced today came from Page Traffic Buzz and Search Engine Watch. You can access both of them at the link bundle: http://bit.ly/saC19W Site-Seeker, Inc. 2011
    15. 15. Questions? Site-Seeker, Inc. 2011
    16. 16. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
    17. 17. Download the Slide Deck @ Site-Seeker, Inc. 2011
    18. 18. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
    19. 19. Need more info? Site-Seeker, Inc. 2011