Navigating Google Analytics; Jolt & Bolt 10_13_2011


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We do a quick overview of five of the tools available via google for measuring your search and social strategies. The two foundational tools Google Analytics and Google Webmasters. We also overview, social plugins, real-time and premium.

Visit and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to to reserve your spot today!

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  • A new look and feel . . .
  • In order to better understand the impact of your social media strategy, the new Google Social Plugins can help you measure the impact of each plugin. Special coding is required. With the social plugins you can measure the following.
  • If you are using the new version you will see the Social Engagement on the left nav. However it won’t report actual engagement unless you install the social plug in code.The advantage of the new code is that it will tell you1)Social Engagement: how website behavior changes for visits that include clicks on the +1 button or other social actions. So the quality and value of the traffic you are generating from social engagement. Does it behave differently?2) Social Actions, lets you analyze the number +1’s, tweets, Facebook likes, shares etc.3) Social Pages report allows you to compare the pages on your site to see which are driving the highest number of social actions. WOW so cool to help drive strategy moving forward.
  • Does this mean we can now determine the ROI of a tweet?
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • Navigating Google Analytics; Jolt & Bolt 10_13_2011

    1. 1. Navigating Google Analytic ToolsWhat are they and how are they relevant to you.<br />Kathy Hokunson<br />October 13, 2011<br />
    2. 2. The big world of Google:<br />Site-Seeker, Inc.  2011<br />
    3. 3. Who?<br />What?<br />Website Traffic Measurement & Analysis Tool<br />Where?<br />It’s free! Ask your webmaster to install it for you.<br />Why?<br />So, is this really relevant to your business objectives?<br />How?<br />Upgrading to the latest version of GA is easy…<br />Site-Seeker, Inc.  2011<br />
    4. 4. Site-Seeker, Inc.  2011<br />How to see what’s new?<br />
    5. 5. Cleaner look, enhanced reporting . . .<br />Site-Seeker, Inc.  2011<br />
    6. 6. Who?<br />Google Webmaster Tools<br />What?<br />Deals more with the “structural” aspects of your site.<br />Where?<br />Separate from Google Analytics but can now beconnected to Google Analytics account.<br />Why?<br />Connection allows for stronger SEO Reporting Tools.<br />How?<br /><br />Site-Seeker, Inc.  2011<br />
    7. 7. Site-Seeker, Inc.  2011<br />How does it report?<br />
    8. 8. Who?<br />Google Social Plugins<br />What?<br />Monitors social engagement.<br />Where?<br />Google+ is included. Modification code required forTwitter and Facebook.<br />Why?<br />Allows for better management of social media strategiesbased on more tangible data.<br />How?<br />Visits to your site are tracks from the platform of entry.<br />Site-Seeker, Inc.  2011<br />
    9. 9. Site-Seeker, Inc.  2011<br />How does it work?<br />
    10. 10. Today’s BOLT BUZZ WORD is…<br />BizBuzz<br />Site-Seeker, Inc.  2011<br />
    11. 11. Who?<br />What?<br />Measures immediate impact of campaignsand social engagement.<br />Where?<br />Upgrade your Google Analytics to the new version.You must be an admin.<br />Why?<br />A better way to understand immediate impactof strategies and campaigns.<br />How?<br />How does this tool translate to real world business value?<br />Site-Seeker, Inc.  2011<br />
    12. 12. Site-Seeker, Inc.  2011<br />How this will change the game:<br />
    13. 13. Site-Seeker, Inc.  2011<br />What’s the value add?<br />
    14. 14. QUESTIONS?<br />Site-Seeker, Inc.  2011<br />
    15. 15. Site-Seeker, Inc.  2011<br />Reserve your weekly spot today!<br />Register at<br />
    16. 16. Site-Seeker, Inc.  2011<br />Download the Slide Deck @<br />
    17. 17. Site-Seeker, Inc.  2011<br /> Thank you for joining us! <br />Don’t forget to enter today’s BOLT BUZZ WORDat<br />You could win a $50 Gift Card! <br />
    18. 18. Site-Seeker, Inc.  2011<br />Need more info?<br />