Mining for Untapped Markets With Social Media; BizBuzz Session 2011


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Mining for Untapped Markets with Social Media; Hidden B2B Tips: Even with the girth of blogs, videos and books about using social media to generate leads and sell products, the most powerful strategies for finding and connecting with relevant people are still emerging. Kevin presents the latest case studies and strategies to take social media from the occasional Facebook “like” and periodic Youtube video views to a full blown online conversation, inside a community of potential customers. The core of this shift is realizing that not every medium is right for every business and not every person needs to hear what you have to say.

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Mining for Untapped Markets With Social Media; BizBuzz Session 2011

  1. 1. presents Mining for Untapped Markets With Social Media presented by Kevin Rowe Senior Internet Marketing Specialist
  2. 2. “ Passive mining ” Site-Seeker, Inc. 2011
  3. 3. Message Design
  4. 4. The Golden Circle Why How What
  5. 5. Message Design
  6. 6. Top level elementsWhoVerbalsAvenueEvaluate
  7. 7. Tim Ferris: @tferrissWhoVerbalsAvenueEvaluate
  8. 8. Tim Ferris: @tferrissWho Princeton graduate Guru of self-teachingVerbals Tango Chinese kick boxingAvenue Started BrainQUICKENEvaluate
  9. 9. Tim Ferris: @tferrissWhoVerbals “ ” Greatest self-promoter of all time –Wired magazineAvenue “ Most innovative business ” people of 2007 –Fast CompanyEvaluate
  10. 10. Tim Ferris: @tferrissWhoVerbalsAvenueEvaluate
  11. 11. Tim Ferris: @tferrissWho Engineering a “Muse” – Volume 4: Case Studies of Successful Cash-Flow BusinessesVerbals 8 Steps to Getting What You Want… Without Formal Credentials How to Bulletproof (or Unf*%k) Your MacAvenue Looking to the Dietary Gods: Eating Well According to the AncientsEvaluate
  12. 12. Tim Ferris: @tferrissWhoVerbalsAvenueEvaluate
  13. 13. Tim Ferris: @tferrissWhoVerbalsAvenueEvaluate
  14. 14. Seth Godin: @ThisIsSethsBlogWhoVerbalsAvenueEvaluate
  15. 15. Seth Godin: @ThisIsSethsBlogWho “America’s Greatest Marketer” – American Way Magazine Founder of dozens of companies, many have failedVerbals Worked as VP of Marketing at Yahoo MBA from StanfordAvenue “ultimate entrepreneur for the information age” – Business WeekEvaluate
  16. 16. Seth Godin: @ThisIsSethsBlogWhoVerbalsAvenueEvaluate
  17. 17. Seth Godin: @ThisIsSethsBlogWhoVerbalsAvenueEvaluate
  18. 18. Seth Godin: @ThisIsSethsBlogWhoVerbalsAvenueEvaluate
  19. 19. Booz & Company: @stratandbizWhoVerbalsAvenueEvaluate
  20. 20. Booz & Company: @stratandbizWho “one of the most prestigious management consulting firms in the world” - Vault.comVerbals 75 of the worlds largest 100 companies are Booz&co. clients Coined terms like “supply chain,” “supply chain management,” and the “PERT chart”Avenue Editor-in-Chief, Joel Kurtzman coined the phrase “thought leader”Evaluate
  21. 21. Booz & Company: @stratandbizWhoVerbalsAvenueEvaluate
  22. 22. Booz & Company: @stratandbizWhoVerbalsAvenueEvaluate
  23. 23. Booz & Company: @stratandbizWhoVerbalsAvenueEvaluate
  24. 24. Booz & Company: @stratandbizWhoVerbalsAvenueEvaluate
  25. 25. Booz & Company: @stratandbizWhoVerbals Over 100,000 readers, including senior executives at Fortune 1000 corporations in a wide range of industriesAvenueEvaluate
  26. 26. Be Amazing