Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MHEDA Emerging Leaders Conference - Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know

740 views

Published on

Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know - Presentation for the MHEDA Emerging Leaders COn

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

MHEDA Emerging Leaders Conference - Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know

  1. 1. Introducing….Social Media’s Impact on YourBusiness: What Tomorrow’s LeadersNeed to KnowMark JuelichChairman/CEO, American WarehouseSystems, LLC.Brian BluffPresident & Co-Founder, Site-Seeker, Inc.
  2. 2. What We Will Cover n  Why should you play? n  How did we get here? n  The ride thus far n  Internet marketing – what, how, why n  Strategy n  Compelling data n  Conclusions and advice n  Questions – Anytime!Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  3. 3. Why Should You Play? Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  4. 4. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  5. 5. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  6. 6. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  7. 7. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  8. 8. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  9. 9. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  10. 10. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  11. 11. The ride thus far.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  12. 12. The ride thus far.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  13. 13. The Ins And Outs Of Internet Marketing Vertical Websites Social Media Your WebsiteEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  14. 14. Search Traffic Is SteadyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  15. 15. Social Traffic Is Event DrivenTwitter Traffic - Influenced by: •  Quality of content •  Number of followers •  Tweet volume LinkedIn Traffic - Influenced by: •  Number of connections •  Profile updates •  Discussions created •  Popularity of discussions (comments) Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  16. 16. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  17. 17. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  18. 18. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  19. 19. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  20. 20. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  21. 21. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  22. 22. What’s in it for my company? • Relationship Development • Expand Network • Communication • Branding • SEO • Lead GenerationEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  23. 23. Repurpose Content: Think Once, Distribute Multiple TimesEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  24. 24. Visit Duration & Pages Per Visit - Non Bouncen  When visitors stick o  Spend 3 to 5 minutes on your site o  View 4 to 5 pagesn  Data from 22 B2B companies and 50,000 visits Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  25. 25. Mobile ExplosionEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  26. 26. B2B Mobile Visits on the Increase •  19 B2B Website •  Mostly manufacturers, some national distributors •  Date: •  1/20/12 – 2/19/12 •  1/20/11 – 2/19/11 •  Visits o  2012: 42,594 o  2011: 42,913 138% increase in mobile traffic from 2011 to 2012 across all sitesEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  27. 27. B2B Mobile Visitors… bounce at a 8% higher rate Visit 0.85 less pages Spend 29 seconds lessEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  28. 28. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  29. 29. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  30. 30. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  31. 31. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  32. 32. Conversion and Last Click Attribution Multi-Channel Funnels Old rule of thumb: It takes seven touches to close a deal New rule of thumb: people don’t buy/ contact of the first visit Latent conversion causes bad decisionsEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  33. 33. Conversion Rates Should Be Understood How many contact us page visitors advanced in the sales process? •  Click to get (29%) o  73 phone number o  51 address •  40 Sent an email (9.25%) o  Is this good? o  What is your conversion rate? Two questions •  When bidding what are your chances of closing the deal? •  What are the chances a visitors they will become a lead?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  34. 34. When Do People Interact With Your Content In this small sample: •  16% more traffic on Saturday •  Peak hours – 8a to 9p PeakEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  35. 35. Conclusion: Necessity of Social MediaEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort Site-Seeker, Inc. © 2011
  36. 36. Conclusion: Ideal Internet Marketing ProgramCreate Engage ShareGOL: Keep visitors on your site, reading content and viewing pages Get Found Measure Test Adjust Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  37. 37. Conclusion Social + Search = GrowthEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  38. 38. ConclusionIf done right you will get a 10x ROIEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  39. 39. ConclusionThe value of great content has never beenlower, the importance has never beenhigher.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  40. 40. Conclusion: Leading your company toward a successful future Fight to get here! Young • Read High • Try • Falter • Succeed New Ideas • Repeat… Low Old Low High Power to ImplementEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  41. 41. Plan For Success•  Vision:  What  does  it  look  like   when  we  are  successful?  •  Key Metrics:  What  can  we   measure  to  tell  us  we  are   successful?  •  Strategies:  How  will  we   achieve  these  metrics?  •  Actions:  Who  will  do  what   when?   Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  42. 42. Building Your TeamThis is yourmarketing staff !!…but today needsthese skills… !!! Hire not ! Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort Site-Seeker, Inc. © 2011
  43. 43. Conclusion: Listen, Share and Provide Value 10% Push 90% PullEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  44. 44. Questions?? Thank You! Mark Juelich Brian Bluff Chairman/CEO President & CO-Founder American Warehouse Site-Seeker, Inc. Systems, LLC. (315)732-9281, 11 (763)315-9200 brianbluff@site-seeker.com markj@aw-systems.com Twitter: @brianbluff Twitter: @MarkJuelichEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort

×