Marketing with QR Codes; Jolt & Bolt 01_12_2012


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QR, or "Quick Response", codes are everywhere! But the question is, do they belong in your marketing mix?

This presentation covers:
- What they are;
- How are they generated;
- How to leverage them; and
- What are the risks?

Visit and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to to reserve your spot today!

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  • Quick Response Code / 2d bar codeAccessed through a mobile device like iphone or android devices utilizing a QR code reader which you can download for free from the App Store or Android marketplace
  • To scan a QR code on your smart phone download an app from the App Store or the Android marketplace. Most are free, quick easy to use.
  • According ChadwickMartinBailey.com79% of people have not HEARD of a QR code . . .BUT 81% of people have SEEN one50% of smartphone owners have scanned a QR code18% have made a quick purchaseCuriosity & information gathering top reason to scan codes
  • A virus must be part of an executable file.QR codes are not an executable file they lead you to a URL.The landing page may ask you to download an app that may have viruses in them so be smart before downloading anything.
  • There are several free services to generate QR codes. Typically a free service will include mobile ads at the bottom of the of the url page. Paid services are not very expensive if you wish to avoid the mobile ads. Here are a few QR codes generators. SmartyTags offers free or paid depending on how many you will be creating. They also offer analytics for tracking.
  • According to effective landing pages can bridge the gap between offline and online marketing QR Code scanning increased over 4500% between Q! 2010 to Q2 2011.
  • QR Codes
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at…
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • Marketing with QR Codes; Jolt & Bolt 01_12_2012

    1. 1. QR Codes Bringing Offline Prospects Online presented by Kathy Hokunson January 12, 2012presents
    2. 2. Broadcasting LIVE from . . . Site-Seeker, Inc. 2011
    3. 3. What is a QR Code? Site-Seeker, Inc. 2011
    4. 4. QR Code Readers Site-Seeker, Inc. 2011
    5. 5. But do people know?According Curiosity 50% 18% but 81% 79%of people & information gathering of people have quickownerscode. have not heard of a a QR of made a seen purchase. smartphone QR code. are the top reasons to scan codes! have scanned a QR code. Site-Seeker, Inc. 2011
    6. 6. Safety & Viruses• The simple act of scanning a QR cannot infect your smartphone device.• The worst it can do is lead you to a landing page that asks you to download an App that could be malware.• Non-existent issue for iPhone users. All apps in AppStore are security tested by Apple.• Bigger issue for Android devices. Google does NOT screen apps that are in marketplace.• Viruses will always be relevant to specific platforms where security holes maybe found. Site-Seeker, Inc. 2011
    7. 7. Generating Codes Site-Seeker, Inc. 2011
    8. 8. Today’s BOLT BUZZ WORD INTERSECTS Site-Seeker, Inc. 2011
    9. 9. Effective Landing Pages Site-Seeker, Inc. 2011
    10. 10. Effective Landing Page• According to – You have to set expectations that there is something more beyond the ad. Continue the experience.• Top Tips for Landing Pages – Mobile optimized. – “WOW” experience. – Be specific. – Message matches ad or info on printed piece. – Make & keep promises. – Conversion focused. Picture from Site-Seeker, Inc. 2011
    11. 11. When to use a QR code?• Send an event invitation with ics event file• Contact information• Use mailto: tags to send an email• Allow to call a number• Instant in store coupons• Drive to a mobile url• GET CREATIVE!! Site-Seeker, Inc. 2011
    12. 12. So what??? Site-Seeker, Inc. 2011
    13. 13. ResourcesArticles that we referenced for today’s Jolt & Bolt came from:• ION• Flyte• 2d code• 1to1 Media• Chadwick Martin Bailey• Google• BluelinerYou can access all of them at the link bundle: Site-Seeker, Inc. 2011
    14. 14. Questions? Site-Seeker, Inc. 2011
    15. 15. Reserve your weekly spot today! Register at Site-Seeker, Inc. 2011
    16. 16. Download the Slide Deck @ Site-Seeker, Inc. 2011
    17. 17. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at You could win a $50 Gift Card! Site-Seeker, Inc. 2011
    18. 18. Need more info? Site-Seeker, Inc. 2011