Making Sense of YouTube Analytics; Jolt & Bolt 01_05_2012


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YouTube; What's in it for you? This presentation covers the new and improved YouTube analytic tools:

- How to access 'em;
- How to interpret 'em;
- How to leverage 'em;
- and Why we love 'em!

Visit and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to to reserve your spot today!

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  • YouTube has created a fantastic tool called the YouTube playbook. Much of todays content originated from the YouTube Playbook. It is an in-depth guide created by YouTube to fully understand the concepts of a successful YouTube strategy, content creation, engagement and analytics.
  • Becoming fluent in YouTube Analytics takes time and practice. There is not quick tutorial or magic bullet that will make you an expert. You will need to spend some time digging around and understanding what the numbers say. But as you become more comfortable with interpreting the data it will really help guide your content. What you talk about, how you talk about it and how frequently. Your audience – what engages them, what keeps them watcing, what gets them to subscribe or favorite a video and most importantly what keeps them coming back for more?
  • To really fully understand YouTube analytics your really need to have a strategy or goals. How well you are engaging and with what content won’t mean much if you don’t have a strategy or goal in place. Maybe the most viewed and shared video is the “elf yourself” christmas card you did of the support team. While that is fun it certainly would not support a growth strategy for building customers.
  • Start with large time frames and look for areas of interest or peaks and valleys. Then dig into those specific dates or videos to learn more.Compare changes for different metrics against each other to understand the relationships behind themDon’t stay focused on just your new videos. Look at the older videos to see how they did perform, how they are currently performing and for those with staying power why? What can you learn to apply moving forward
  • On your channel home page click on settings, then on the next page the analytics button appears In the nav under the YouTube logo
  • The first 15 seconds of the video can make or break the success of the video. It doesn’t matter how good the content is at the end if you can’t get them there. This analytic tool will help you to understand what keeps them and what loses them.
  • The two videos I have highlighted here from our channel our two of our highest viewed videos they each have over 600 views. The F8 Update Interview with Phil has 761 views since 9/20/2011 but has very low retention rate. However it has EXCELLENT content. This video has 601 views since 8/17/201 and has very high user retention rate. However the content in Social media for Business is not great but the video is fast fun and entertaining. Soooo clearly we need to find a way to ramp up the engagement of our interviews to get people to the good content.
  • If you get users to your channel even just once you need to do everything you can to engage those users and bring them back. Effective use of annotations and calls to action can help increase user engagement. Measure which tools work best, run tests and constantly work to improve user engagement through the tools provided in YouTube. Understanding their effectiveness can help you gain strong momentum with your YouTube channel.
  • Traffic Sources are a great way to understand and see if your videos are being indexed and if you are driving traffic for them. In preparing for this webinar it was clear we had not done a very good job of optimizing our videos for search. Here you see the traffic sources for our Measuring Social Media ROI Jolt & Bolt. We only had one view from Google search
  • And when you look at the description and the tags, you can see why. Very basic and not done well to draw in those long tail high level queries.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at…
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • Making Sense of YouTube Analytics; Jolt & Bolt 01_05_2012

    1. 1. YouTube Gaining Insight from Analytics presented by Kathy Hokunson January 5, 2012presents
    2. 2. YouTube Playbook Download it here: Site-Seeker, Inc. 2011
    3. 3. YouTube AnalyticsAccording to The new analytics will help you better understand . . . • Your content • Your audience • Your programming Site-Seeker, Inc. 2011
    4. 4. YouTube AnalyticsBut what is your STRATEGY?? Site-Seeker, Inc. 2011
    5. 5. YouTube AnalyticsGetting started:• Macro to Micro• Compare Metrics• New videos and Older videos Site-Seeker, Inc. 2011
    6. 6. Where To Find Analytics Site-Seeker, Inc. 2011
    7. 7. Today’s BOLT BUZZ WORD FLUENCY Site-Seeker, Inc. 2011
    8. 8. What’s Being Reported• Views Reports – Views – Demographics – Playback Locations – Traffic Sources – Audience Retention• Engagement Reports – Subscribers – Likes and Dislikes – Favorites – Comments – Sharing Site-Seeker, Inc. 2011
    9. 9. Audience Retention Rates Site-Seeker, Inc. 2011
    10. 10. Audience Retention Rates Site-Seeker, Inc. 2011
    11. 11. Community Engagement Site-Seeker, Inc. 2011
    12. 12. Tagging & Optimizing Content Site-Seeker, Inc. 2011
    13. 13. Tagging & Optimizing Content Site-Seeker, Inc. 2011
    14. 14. So what??? Site-Seeker, Inc. 2011
    15. 15. Questions? Site-Seeker, Inc. 2011
    16. 16. Reserve your weekly spot today! Register at Site-Seeker, Inc. 2011
    17. 17. Download the Slide Deck @ Site-Seeker, Inc. 2011
    18. 18. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at You could win a $50 Gift Card! Site-Seeker, Inc. 2011
    19. 19. Need more info? Site-Seeker, Inc. 2011