(Tap, tap, tap) . . . Is this thing on?Measuring social media effectiveness.<br />Kathy Hokunson<br />August 18, 2011<br />
How do you know?<br />
Tools to help . . .<br />
www.backtype.com<br />
socialmention.com<br />Strengthis the likelihood that your brand is being discussed in social media.<br />A very simple ca...
Today’s BOLT BUZZ WORD is…<br />Influence<br />Site-Seeker, Inc.  2011<br />
www.howsociable.com<br />
www.klout.com<br />
Influencing?<br />
True Reach . . .<br />
Just another way to know . . .<br />
Site-Seeker, Inc.  2011<br />QUESTIONS?<br />
Site-Seeker, Inc.  2011<br />Reserve your weekly spot today!<br />Register at site-seeker.com<br />
Site-Seeker, Inc.  2011<br />Download the Slide Deck @<br />
Site-Seeker, Inc.  2011<br /> Thank you for joining us! <br />Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltw...
Site-Seeker, Inc.  2011<br />Need more info?<br />
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Social Media Measurement Tools; Jolt & Bolt 8_18_2011

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How do you measure the effectiveness of social media engagement? Is anyone listening?

In business it's always about ROI. With so many extolling the virtues of social media for business, how do you verify the return on your investment of time, energy and intellectual property?

Find out about 1) available tools for measurement 2) how to interpret the data and 3) what you can do to leverage the findings to reach your objectives!

Published in: Technology, Business
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Social Media Measurement Tools; Jolt & Bolt 8_18_2011

  1. 1. (Tap, tap, tap) . . . Is this thing on?Measuring social media effectiveness.<br />Kathy Hokunson<br />August 18, 2011<br />
  2. 2. How do you know?<br />
  3. 3. Tools to help . . .<br />
  4. 4. www.backtype.com<br />
  5. 5.
  6. 6. socialmention.com<br />Strengthis the likelihood that your brand is being discussed in social media.<br />A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.<br />Sentimentis the ration of mentions that are generally positive to those that are generally negative.<br />Reachis a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.<br />Passionis a measure of the likelihood that individuals talking about your brand will do so repeatedly.<br />
  7. 7. Today’s BOLT BUZZ WORD is…<br />Influence<br />Site-Seeker, Inc.  2011<br />
  8. 8. www.howsociable.com<br />
  9. 9.
  10. 10. www.klout.com<br />
  11. 11.
  12. 12.
  13. 13. Influencing?<br />
  14. 14. True Reach . . .<br />
  15. 15. Just another way to know . . .<br />
  16. 16. Site-Seeker, Inc.  2011<br />QUESTIONS?<br />
  17. 17. Site-Seeker, Inc.  2011<br />Reserve your weekly spot today!<br />Register at site-seeker.com<br />
  18. 18. Site-Seeker, Inc.  2011<br />Download the Slide Deck @<br />
  19. 19. Site-Seeker, Inc.  2011<br /> Thank you for joining us! <br />Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com<br />You could win a $50 Amazon.com Gift Card! <br />
  20. 20. Site-Seeker, Inc.  2011<br />Need more info?<br />

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