Internet Privacy, Piracy and Business Intelligence; Jolt & Bolt 02_09_2012


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In the wake of the SOPA and PIPA controversy there are many take-aways that speak to how business gets done on the Internet.

In this presentation we'll discuss:
- What was SOPA and PIPA?;
- What can we learn from the blackout?;
- How do the new Google privacy rules impact your personal and professional life?;
- and How will Facebook's IPO impact online privacy?

Visit and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to to reserve your spot today!

Published in: Technology, News & Politics
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  • This week we are going to chat about what SOPA & PIPA was about and what lessons we learned from the power of the web. Also, hot in the news recently, and always, is the issue of privacy. With the Facebook IPO and Google’s new privacy rules, what does it all mean. And the push and pull between the business side of us that wants to know and private side of us that doesn’t want to tell.
  • According to the WSJBoth are designed to tackle the problem of foreign-based websites that sell pirated movies, music and other products.Federal law enforcement has the authority to shut down U.S.-based websites that offer pirated content, but they can't directly do the same to foreign sites like Pirate BayThe Motion Picture Association of America, the legislation's main backer, estimates 13% of American adults have watched illegal copies of movies or TV shows online, and it says the practice has cost media companies billions of dollars.
  • So 7,000,000 people clicked through from Reddit, Wikipedia, BoingBoing, Google and more to sign the online petition to protest SOPA&PIPA. In the articles I read, the general consensus was that people really didn’t know or understand why SOPA & PIPA could potential be bad. So the question is, with a generation of sound bite newshounds how powerful was this online protest really. Did it truly educate and were more people fully informed or did we just “hear” it was bad, that it might be censorship and click through and sign. I know I did. Shame on me. No don’t get me wrong I don’t regret my decision now that I better understand the dynamics (thank you Jolt & Bolt) but still. People in my industry that I respect and admire were out raged, so I became outraged – without understanding. Maybe next time they are wrong and I blindly follow along – I may truly regret it. So the lessons learned is that online community is very powerful, but how smart are we?
  • Google is aggregating all of it’s platforms into one “megaprofile” of your internet habits. Pay attention to your security settings.
  • I figured it was easier to let Google explain how to manage your privacy settings.
  • This is a real struggle. Personally, I don’t want Google to know all of these things about my search habits, hobbies and personal “stuff”. It annoys me when I start seeing ads that relate to conversations that occurred in my private Gmail account. They aren’t reading my email, REALLY??? BUT on the other side of the coin as an internet marketing professional. It annoys me EVEN more the new “NOT PROVIDED” line showing up in the Google analytics reports. Now this is to protect privacy, but I NEED TO KNOW so I can better help my clients be successful. Any my clients want to know. It’s a real struggle our personal selves vs. our professional selves.
  • Let’s be honest. Here is the best privacy policy you can follow. It’s simple and easy. If you it’s personal and private and you don’t want people to have access to it, don’t share it, store it or upload it online. You are a heartbeat away from a privacy change that could make that data that was once private public. Plus once it is online, is it ever truly private?I thought this cartoon from was an excellent illustration of our love of Facebook as a society. We love that it is free and we feed it everything it needs to know about us so it can attract marketers to sell to us. We feed it, we complain about privacy and we feed it more.
  • The so what this week is several things. The power of online community is incredible, or is it? Have we become to numb and just randomly click and sign a petition be cause of how easy ti was and everyone else said we should? Where do the lines between piracy and censorship cross? How do your protect intellectual property AND prevent censorship? And finally privacy vs. need to know.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at…
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • Internet Privacy, Piracy and Business Intelligence; Jolt & Bolt 02_09_2012

    1. 1. Standing On A SOPA Box Lessons Learned presented by Kathy Hokunson February 9, 2012presents
    2. 2. Piracy & Privacy Site-Seeker, Inc. 2011
    3. 3. Fighting Online Piracy• SOPA & PIPA: • The Stop Online Piracy Act (SOPA) is a United States bill introduced by U.S. Representative Lamar S. Smith (R-TX) to expand the ability of U.S. law enforcement to fight online trafficking in copyrighted intellectual property and counterfeit goods. • The PROTECT IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act, or PIPA) is a proposed law with the stated goal of giving the US government and copyright holders additional tools to curb access to "rogue websites dedicated to infringing or counterfeit goods", especially those registered outside the U.S. Site-Seeker, Inc. 2011
    4. 4. 1/18/2012 Online Protest• 7,000,000 people petitioned their representatives and senators to vote no for SOP & PIPA.• More than 115,000 websites participated.• The White House reported 103,785 petition signatures on the We the People Platform.• 2.4 million SOPA related tweets between 12:00 am and 4:00 pm• Wikipedia reported 162,000,000 people saw it’s “imagine a world without free knowledge” message. Site-Seeker, Inc. 2011
    5. 5. Google & PrivacyNew Privacy Policy effective March 1, 2012 According to Google: There are many different ways you can use our services – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating a Google Account, we can make those services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy. Site-Seeker, Inc. 2011
    6. 6. Today’s BOLT BUZZ WORD SECRETS Site-Seeker, Inc. 2011
    7. 7. The new Google dashboard. . . Site-Seeker, Inc. 2011
    8. 8. The “need” to know Personal BUSINE vs. PRIVA SS CY Knowledge Site-Seeker, Inc. 2011
    9. 9. The Facebook IPOAccording to “ Facebook finally going public means the company will have to become more transparent about what it is doing with ” user data. Site-Seeker, Inc. 2011
    10. 10. The truth about online privacy: Courtesy of Site-Seeker, Inc. 2011
    11. 11. So what? Site-Seeker, Inc. 2011
    12. 12. Resources••••• Google.comResources from today’s broadcast can be found at Site-Seeker, Inc. 2011
    13. 13. Questions? Site-Seeker, Inc. 2011
    14. 14. Reserve your weekly spot today! Register at Site-Seeker, Inc. 2011
    15. 15. Download the Slide Deck @ Site-Seeker, Inc. 2011
    16. 16. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at You could win a $50 Gift Card! Site-Seeker, Inc. 2011
    17. 17. Need more info? Site-Seeker, Inc. 2011