How to Use Short URLS; Jolt & Bolt 11_3_2011


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Short URL's offer a lot more than converting a long url to fewer characters to make it cleaner and more portable. Beside the ease of engaging in social media more effectively a strong service like can also be an effective way to help measure engagement. Another tool in the ROI tool box can help you understand more about when and where people link on your content, what platforms and when they do it.

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  • A short url, is exactly that a long url made shorter.
  • There are hundreds of shorturls services. (click) I am going to share with you 3 urlshorteners that seem to have a dominant presence in the market place.
  • is a simple straight forward shortener. It will track number of times it is clicked. So you can gather some limited information on utilization and engagement.
  • Sameurl shortened now by bit.lyYou can create an account and start collecting some really good data within the
  • Dates of clicks, you can tie where you used the url to when it was clicked
  • Understand how the access the short url
  • During our Jolt & Bolt on Facebook insights we referenced three articles we wanted to share with you. Instead of giving you three urls we gave you one short url that accessed all three articles. 5 of you used it.
  • Short URLS are a whole lot more than fewer characters. It can be as simple as just making a longer URL easier to transport or you can really use to help understand the true effectiveness of your social media strategy. Where, when and what your audience engages with.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at…
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • How to Use Short URLS; Jolt & Bolt 11_3_2011

    1. 1. Short & Sweet Why use a short URL? presented by Kathy Hokunson November 3, 2011presents
    2. 2. What is a shortened url?Long URL: URL: Site-Seeker, Inc. 2011
    3. 3. Advantages• Less likely to “break”• Not as “messy”• Much cleaner looking• Simple• Portable• Easy to track your brand Site-Seeker, Inc. 2011
    4. 4. What are your choices? Site-Seeker, Inc. 2011
    5. 5. • Free• Easy• Simple to use• No account• Limited customization Site-Seeker, Inc. 2011
    6. 6. Site-Seeker, Inc. 2011
    7. 7. Today’s BOLT BUZZ WORD is… SNOW Site-Seeker, Inc. 2011
    8. 8. Site-Seeker, Inc. 2011
    9. 9. Site-Seeker, Inc. 2011
    10. 10. Details of short URL uses . . . Site-Seeker, Inc. 2011
    11. 11. Site-Seeker, Inc. 2011
    12. 12. Where . . . Site-Seeker, Inc. 2011
    13. 13. In what conversations . . . Site-Seeker, Inc. 2011
    14. 14. Bundles Site-Seeker, Inc. 2011
    15. 15. Short URLS . . . Site-Seeker, Inc. 2011
    16. 16. QUESTIONS? Site-Seeker, Inc. 2011
    17. 17. Reserve your weekly spot today! Register at Site-Seeker, Inc. 2011
    18. 18. Download the Slide Deck @ Site-Seeker, Inc. 2011
    19. 19. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at You could win a $50 Gift Card! Site-Seeker, Inc. 2011
    20. 20. Need more info? Site-Seeker, Inc. 2011