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10 Reasons Your Customers Aren't Seeing Your content

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Optimization recommendations to help material handling companies and MHEDA members improve their websites and find better prospects.

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10 Reasons Your Customers Aren't Seeing Your content

  1. 1. 10REASONSYOUR CUSTOMERSAREN’T SEEINGYOURCONTENT Optimization recommendations to help your best prospects find your website more easily. 
  2. 2. YOURCONTENTSUCKS Google always suggests quality over quantity. Your content - on both general company pages and product pages alike - should be rich with details, photos, and more. The rule of thumb: will this information address the needs of my customers? Start with why they may have found the page in the first place. #1
  3. 3. THERE'SNOTENOUGH #2 If you sell thousands of products and you have a 10-page website, something is wrong. Your website should be a selling tool. It should feature information that customers need to make informed buying decisions. This includes product photos, specifications, downloadable PDFs, etc.
  4. 4. IT'SNOTOPTIMIZED Search engine optimization (SEO) is an art form. Well, it's a bit more technical, but if you make the proper improvements to your site - keywords, title tags and descriptions, rich snippets, etc - you can help your site be found more often for relevant search terms. Remember though, it takes time. #3
  5. 5. IT'SDESIGNEDPOORLY #4 If prospects find your site, you want them to be able to move about easily and access all the necessary information they are seeking. Navigation is critical to improved user experience and conversion optimization. Plan for easy navigation during your site design process and consider a linking plan.
  6. 6. THERE'SNOMULTIMEDIA No one wants to view a text-heavy web page. Humans, by nature, are visual creatures. You must take the time to build and add content that is interactive. Photography, videos, audio, slideshows - there are so many options. Remember, this material should complement your products and key selling points. #5
  7. 7. YOURSITEISTOOSLOW #6 If you're on a website that is sluggish, how long does it take before you leave? Most people leave after just a few seconds. Test your websites' pages, and see how fast they load. If you're seeing numbers above 5 seconds, consider coding updates, caching, image compressions, and other tweaks.
  8. 8. IT'SNOTMOBILEFRIENDLY Google is putting incredible emphasis on the mobile-friendliness of websites. Open your site on a smartphone or tablet. What's it look like? Do you have to pinch and scroll? Consider a responsive design update that renders nicely across all devices. Your customers will have a better experience.   #7
  9. 9. THECOMPETITIONROCKS #8 There's little you can do about what exists on your competitors' websites. But, you can find ways to improve yours to better compete. Conduct a competitive analysis and figure out the pages that are stealing your customers' attention. Mimic and make sure yours does a better job at serving your customers' needs.
  10. 10. YOU'RENOTADVERTISING Content is an investment. You might spend several hours preparing a piece, but that's wasted time if no one is going to see it. You must go the extra length to get it seen. Consider paid search, paid social, or advertorials where you can pay to play and get your content seen by targeted users. #9
  11. 11. THERE'SNODISTRIBUTION #10 Content generation is a two-step process. First you must create, then you must distribute. Consider social media, syndication, and most importantly, email marketing. This can be your own email channels or through trusted partners. Both can help deliver your content to the right folks, who will likely buy.
  12. 12. SITE-SEEKER The internet, Google, social media – heard of those? The ever-changing digital landscape forces us to change direction, sometimes on a dime. Since 2003, when Brian and Eddie founded Site-Seeker, we’ve been adapting. We’ve learned that to be successful companies must develop fully integrated web strategies. That’s why we’ve perfected all things digital and can utilize the many channels available today to help our partners achieve success. Let us impress you. FOR MORE INFORMATION VISIT SITE-SEEKER.COM/MHEDA-2018

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