10 Reasons Your Customers Aren't Seeing Your content
Optimization recommendations to help your
best prospects find your website more easily.
Google always suggests quality over quantity.
Your content - on both general company
pages and product pages alike - should be
rich with details, photos, and more. The rule
of thumb: will this information address the
needs of my customers? Start with why they
may have found the page in the first place.
If you sell thousands of products and you
have a 10-page website, something is wrong.
Your website should be a selling tool. It
should feature information that customers
need to make informed buying decisions.
This includes product photos, specifications,
downloadable PDFs, etc.
Search engine optimization (SEO) is an art
form. Well, it's a bit more technical, but if you
make the proper improvements to your site -
keywords, title tags and descriptions, rich
snippets, etc - you can help your site be found
more often for relevant search terms.
Remember though, it takes time.
If prospects find your site, you want them to
be able to move about easily and access all
the necessary information they are seeking.
Navigation is critical to improved user
experience and conversion optimization. Plan
for easy navigation during your site design
process and consider a linking plan.
No one wants to view a text-heavy web page.
Humans, by nature, are visual creatures. You
must take the time to build and add content
that is interactive. Photography, videos, audio,
slideshows - there are so many options.
Remember, this material should complement
your products and key selling points.
If you're on a website that is sluggish, how
long does it take before you leave? Most
people leave after just a few seconds. Test
your websites' pages, and see how fast they
load. If you're seeing numbers above 5
seconds, consider coding updates, caching,
image compressions, and other tweaks.
Google is putting incredible emphasis on the
mobile-friendliness of websites. Open your
site on a smartphone or tablet. What's it look
like? Do you have to pinch and scroll?
Consider a responsive design update that
renders nicely across all devices. Your
customers will have a better experience.
There's little you can do about what exists on
your competitors' websites. But, you can find
ways to improve yours to better compete.
Conduct a competitive analysis and figure out
the pages that are stealing your customers'
attention. Mimic and make sure yours does a
better job at serving your customers' needs.
Content is an investment. You might spend
several hours preparing a piece, but that's
wasted time if no one is going to see it. You
must go the extra length to get it seen.
Consider paid search, paid social, or
advertorials where you can pay to play and
get your content seen by targeted users.
Content generation is a two-step process.
First you must create, then you must
distribute. Consider social media, syndication,
and most importantly, email marketing. This
can be your own email channels or through
trusted partners. Both can help deliver your
content to the right folks, who will likely buy.
The internet, Google, social media –
heard of those? The ever-changing
digital landscape forces us to change
direction, sometimes on a dime.
Since 2003, when Brian and Eddie
founded Site-Seeker, we’ve been
adapting. We’ve learned that to be
successful companies must develop
fully integrated web strategies. That’s
why we’ve perfected all things digital
and can utilize the many channels
available today to help our partners
achieve success. Let us impress you.
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