SiteLock - Company Intro <ul><li>SiteLock was founded in 2008 to provide website security to under-served SMB customers </...
What is SiteLock? <ul><li>SiteLock is a website security monitoring tool for small and medium-sized businesses </li></ul><...
Customer Value Proposition <ul><li>Security </li></ul><ul><li>Website attacks are on the rise, coming from many new source...
Why SiteLock?
Reseller Value Proposition <ul><li>Increase revenues </li></ul><ul><li>Security is top-of-mind for many website owners </l...
SiteLock – Key Differentiators <ul><li>1.) Simplicity and targeting </li></ul><ul><li>Keep messages brief and clear </li><...
SiteLock Dashboard - Preview
SiteLock in OpenSRS <ul><li>Launched last week </li></ul><ul><li>Available via API, new control panel </li></ul><ul><li>Lo...
End user access <ul><li>SiteLock control panel available in a number of ways: </li></ul><ul><ul><li>Generate a dynamic con...
October 19, 2011
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SiteLock

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SiteLock

  1. 2. SiteLock - Company Intro <ul><li>SiteLock was founded in 2008 to provide website security to under-served SMB customers </li></ul><ul><li>Heritage in providing IT solutions for small business </li></ul><ul><li>First product launched in 2009 </li></ul><ul><li>400,000 customers currently protected </li></ul><ul><li>Focus on the hosting and re-seller channel, flexibility, and customer care </li></ul><ul><li>30 Full-Time Employees (16 involved in customer care/support function) </li></ul>
  2. 3. What is SiteLock? <ul><li>SiteLock is a website security monitoring tool for small and medium-sized businesses </li></ul><ul><li>SiteLock monitors websites for the following issues and vulnerabilities and alerts their owners: </li></ul><ul><ul><li>Search Engine/Browser Blacklisting </li></ul></ul><ul><ul><li>Spam Blacklisting </li></ul></ul><ul><ul><li>Application vulnerabilities </li></ul></ul><ul><ul><li>SQL Injection vulnerabilities </li></ul></ul><ul><ul><li>Cross-Site Scripting (XSS) vulnerabilities </li></ul></ul><ul><ul><li>Virus Scanning </li></ul></ul><ul><ul><li>Network vulnerabilities* </li></ul></ul><ul><li>SiteLock also verifies a business’s reputation: </li></ul><ul><ul><li>Domain ownership </li></ul></ul><ul><ul><li>Phone verification </li></ul></ul><ul><ul><li>Postal address verification </li></ul></ul><ul><ul><li>SSL certificate validity </li></ul></ul><ul><ul><li>Third-party trust seal </li></ul></ul><ul><li>*May be templatized for shared hosting environments of partner re-sellers </li></ul>
  3. 4. Customer Value Proposition <ul><li>Security </li></ul><ul><li>Website attacks are on the rise, coming from many new sources each day </li></ul><ul><li>Small businesses are increasingly being targeted, as they are less likely to be secured </li></ul><ul><li>Loss of search engine traffic or ranking can be devastating </li></ul><ul><li>A customer data breach could literally shut down these businesses </li></ul><ul><li>SiteLock provides security scanning and remediation services for small businesses </li></ul><ul><ul><li>Reputation monitoring </li></ul></ul><ul><ul><li>Proactive security vulnerability scanning </li></ul></ul><ul><ul><li>3 rd -party security validation </li></ul></ul><ul><ul><li>Easy-to-use dashboard </li></ul></ul><ul><ul><li>Expert Services issue remediation </li></ul></ul><ul><li>3rd-party verification </li></ul><ul><li>With security now top-of-mind for consumers, over 70% of online customers look for a security seal before providing data to a website </li></ul><ul><li>SiteLock’s security shield has been shown to increase conversion by 15% in A/B tests </li></ul><ul><li>http://newscenter.verizon.com/press-releases/verizon/2011/verizon-2011-data-breach.html </li></ul><ul><li>http://www.usatoday.com/tech/news/2011-07-04-small-business-cyber-attackss_n.htm </li></ul><ul><li>http://online.wsj.com/article/SB10001424052702304567604576454173706460768.html </li></ul>
  4. 5. Why SiteLock?
  5. 6. Reseller Value Proposition <ul><li>Increase revenues </li></ul><ul><li>Security is top-of-mind for many website owners </li></ul><ul><li>Provide a solution your customers are looking for and differentiate yourself from competition </li></ul><ul><li>SiteLock has been proven with re-sellers to drive attach rates of over 30% </li></ul><ul><li>Compared to other 3 rd -party products, SiteLock sells at 2.5x the next-closest offering </li></ul><ul><li>Solution tailored for hosting partners </li></ul><ul><li>SiteLock’s heritage is in shared hosting – we understand the environment & challenges </li></ul><ul><li>Scans and dashboard can be configured for a specific host’s environment & preferences </li></ul><ul><li>Lightweight scan won’t impact performance of network or customers’ websites </li></ul><ul><li>OpenSRS integration creates simple integration for quick, easy integration and a seamless customer experience, maximizing conversion and satisfaction </li></ul><ul><li>Reduce customer support costs </li></ul><ul><li>Customers contact SiteLock with security issues, rather than the hosting company </li></ul><ul><li>SiteLock can remediate sites to improve overall network security </li></ul><ul><li>Overall customer security awareness/attention increases with daily scans and alerts </li></ul>
  6. 7. SiteLock – Key Differentiators <ul><li>1.) Simplicity and targeting </li></ul><ul><li>Keep messages brief and clear </li></ul><ul><li>Offer real help when issues arise </li></ul><ul><li>2.) Type and Frequency of Scanning </li></ul><ul><li>Daily scans for malware and application-level vulnerabilities </li></ul><ul><li>Scans examine exactly what is on your website, not generic application-level issues </li></ul><ul><li>Scan is lightweight and won’t bog down website or shared hosting environment (patent pending) </li></ul><ul><li>3.) Expertise in hosting channel </li></ul><ul><li>Management heritage in shared hosting </li></ul><ul><li>Over 350,000 customers from hosting partnerships </li></ul><ul><li>Flexible re-seller options and preferences for support and other functions </li></ul><ul><li>Partner with our hosts to achieve 30+% attach rates (2.5x the nearest 3 rd -party product) </li></ul><ul><li>Reduced support call volume and cost </li></ul>
  7. 8. SiteLock Dashboard - Preview
  8. 9. SiteLock in OpenSRS <ul><li>Launched last week </li></ul><ul><li>Available via API, new control panel </li></ul><ul><li>Located in Trust Service </li></ul>October 19, 2011
  9. 10. End user access <ul><li>SiteLock control panel available in a number of ways: </li></ul><ul><ul><li>Generate a dynamic control panel URL into your environment </li></ul></ul><ul><ul><li>Allow users to visit SiteLock.com directly </li></ul></ul><ul><ul><li>Direct users to domainadmin.com to manage their account </li></ul></ul>October 19, 2011
  10. 11. October 19, 2011

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