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Internet market in Argentina

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This document offers a useful Internet Market survey of Argentina for people who want to understand Argentine culture and start online business in there.
It provides a summarized analysis to quickly understand the Internet Market situation in Argentina. For example, how many people are connected to internet, how much do they pay for it, social networks, what are their interests, among other contents.

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Internet market in Argentina

  1. 1. Internet Market Environment in Argentina Siteengine Inc. (Tokyo, Japan) 17nd June, 2014 http://www.siteengine.co.jp/en/ info@siteengine.co.jp
  2. 2. About Argentina Area 2.780.400 km2 Population 41.660.417 (2013 est.) GDP(ppp) $771.008 billion (2013 est.) Internet TLD .ar Official Language Spanish Religion Catholicism 76,5% Currency use Peso ($) (ARS) Calling code +54 Mobile subscribe 41 million lines (2013) Internet User 31,9 millions (2013) Source: Wikipedia Picture: www.cia.gov
  3. 3. Ethnic group in Argentina Ethnic group % of total European 78,5% Amerindian 17,5% African 4% Ethnic group European Amerindian African 78,5% 17,5% 4% Source: Wikipedia
  4. 4. Argentina Age Structure Age Structure % of total (2014 est.) 0-14 24,9% 15-24 15,7% 25-64 48,0% 65- 11,4% Source: www.cia.gov
  5. 5. Internet users in Argentina Internet users in 2013: 31,9 millions Internet users in Argentina is increasing year by year - 5,00 10,00 15,00 20,00 25,00 30,00 35,00 2010 2011 2012 2013 Users in Argentina (millions) 31,9 millions Source: http://www.cace.org.ar/
  6. 6. Mobile Subscribers In Argentina, even though there is the same number of subscribers as habitants, not everybody has a phone. Some people have more than 1 subscription. Mobile subscribers: 41 million subscribers. There is the same number of subscribers and habitants. - 5 10 15 20 25 30 35 40 45 2010 2011 2012 2013 Million subscribers 41 million subscribers Source: http://www.cace.org.ar/
  7. 7. Fixed Phone Subscribers In Argentina, the amount of fixed phone subscribers has decreased a little bit lately, but the overall trend is quite stable. Fixed phone subscribers: 10,2 million subscribers in 2013. 9,5 9,6 9,7 9,8 9,9 2010 2011 2012 2013 10,2 million subscribers Million subscribers Source: http://www.cace.org.ar/
  8. 8. Internet Monthly Rate in Argentina Mobile Internet Package Data Plan Price Claro 500 MB 20,8 (US $) / month Personal 500 MB 20,8 (US $) / month Movistar 1 GB 36,8 (US $) / month Source: http://telefonica.com.ar/ http://www.claro.com.ar/ http://www.personal.com.ar/ In Argentina, the broadband internet works like Mobile internet packages. They offer speed of 256Mbps and after consuming the GB from the plan, they can use internet at a speed of 64Mbps.
  9. 9. Telecom Statistic, end of 2012 - Mobile subscription: 41 million subscribers - Fixed and Fixed WLL: 7,4 millions connexions - Mobile Broadband: 17 millions connexions - Internet user: 31,9 million users Source: http://www.cace.org.ar/
  10. 10. Top websites in Argentina by alexa.com 1 Google.com.ar 2 Facebook.com 3 Google.com 4 Youtube.com 5 Live.com 6 Mercadolibre.com.ar 7 Yahoo.com 8 Lanacion.com.ar 9 Wikipedia.org 10 Clarin.com
  11. 11. 1 Google.com.co 2 Mercadolibre.com.ar 3 Lanacion.com.ar 4 Clarin.com 5 infobae.com 6 Ole.com.ar 7 Tn.com.ar 8 Santanderrio.com.ar 9 Ciudad.com.ar 10 Minutouno.com Top local sites in Argentina by alexa.com
  12. 12. Facebook User in Argentina  In 2013, there were 16,2 million Facebook users.  68,9% of the internet users in Argentina uses Facebook.  By 2018, it is believed the number of users can increase up to 22,4 millions. Source: http://www.statista.com/
  13. 13. Twitter vs Facebook in Argentina  Twitter is very popular in Argentina. It has more than a 10% of penetration rate.  It’s the TOP 5 country that uses Twitter. Only Saudi Arabia, Indonesia, Spain and Venezuela are ahead of Argentina. Source: Peerreach
  14. 14. Top Facebook Page in Argentina Page Type Local Fans Fans 1 Facebook for Every Phone Entretainment 12.209.693 454.647.873 2 Facebook Media 4.972.103 151.886.177 3 Facebook Media 4.963.733 22.045.688 4 Sin Codificar Entretainment 4.062.646 4.490.158 5 Quilmes Cerveza Brands 3.843.232 4.027.106 6 BOCA Sport 3.607.095 5.228.792 7 Coca-Cola Brands 3.487.273 83.623.990 8 Club Atlético River Plate Oficial Sport 3.242.755 4.185.086 9 The Simpsons Entretainment 3.200.765 73.931.881 10 Daddy Yankee Celebrities 3.188.744 23.936.028 Source: http://www.socialbakers.com
  15. 15. Argentine Popular Youtube Channel Source: http://www.socialbakers.com
  16. 16. Fastest Growing Channels in June 2014 Source: http://www.socialbakers.com
  17. 17. Online Business in Argentina + In Argentina, e-commerce has been empowered by many factors, some of them are: ➀ The continuation of the increase of internet users. ② The increase of services and products offered online. ③ The security, use of bank cards and many others... + Even if the number of internet users stopped accelerating (because of demographic limitations), the online buyers keeps increasing. + The quality, price, and services from each offer, start to be the main difference to keep increasing the e-commerce. Source: http://www.cace.org.ar/
  18. 18. Online Business in Argentina Source: http://www.cace.org.ar/ E-commerce: INCREASE 48,5 % 3.340 millions of US Dollars* 4.960 millions of US Dollars* * The exchange rate in 2012-2013 has been aproximated to 1 USD = 5 peso (ARS) B2C Business to Client: 4.600 millions USD C2C Client to Client: 360 millions USD
  19. 19. Online Business in Argentina E-commerce users in Argentina Source: http://www.cace.org.ar/ 0,4 0,4 0,6 0,9 1,2 2,0 2,7 4,0 5,1 6,9 9,0 9,6 12,4 3,7 4,1 5,7 7,6 10,0 13,0 16,0 20,0 23,0 26,5 28,8 30,5 31,9 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 e-commerce users internet users Millions of users The number of internet and e-commerce users is increasing, we can see 2 different trends: · The number of internet users will not accelerate anymore. · The number of e-commerce users is accelerating.
  20. 20. Online Business in Argentina Annual expenditure of e-commerce users: Source: http://ccce.org.co 183 597 935 1.137 1.191 1.179 1.139 1.012 1.035 915 1.288 1.670 2.000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Pesos (ARS) / year spent by e-commerce users. Nowadays, Argentine e-commerce users spend an average of 2.000 pesos (ARS) [246 USD] every year.
  21. 21. E-banking in Argentina  In Argentina, the 72% of the active population uses online banking services.  Even if the number of people that uses online banking is increasing, the online banking in Argentina isn’t growing that much. Source: http://www.rosarion.com/
  22. 22. E-banking in Argentina  Peso (ARS) is the official currency. The amount of ATM is increasing. 0 10 20 30 40 50 60 2009 2010 2011 2012 Number of ATM / 100.000 habitants Source: http://datos.bancomundial.org
  23. 23. E-banking in Argentina + The usage of credit and debit cards in Argentina is increasing. + The number of credit cards had a boom from 2003 and in 2013, 85% of the economically active people from Argentina had a credit card. + So the number of credit cards in Argentina has little room to keep growing. Source: http://www.euromonitor.com/
  24. 24. From E-banking to Internet Market + The E-banking is very important for the expansion of the e-commerce. They still need to work on the "easy going" and truthfulness of the pay systems in order to convince the customers to choose the online method in their purchases. + Debit Card or Credit Card is the most used payment method.
  25. 25. Starting a new business in Argentina The following URL provide the information to Start a new business in Argentina.  http://www.icaew.com/en/library/subject-gateways/doing-business- in/argentina  http://www.doingbusiness.org/data/exploreeconomies/argentina/starting-a- business
  26. 26. Popular in Argentina Portal Bank Mobile Carrier NewspaperTV Channel Internet Market(C2C)
  27. 27. www.twitter.com/ar_gentina Founded: March 2006 CEO: Dick Costolo + Twitter is an online social networking and miroblogging service that enables users to send and read short messages of maximum 40 characters. + It gained worldwide popularity and in 2012 they had already 500 million users and 340 million tweets per day. + Argentina is the TOP 5 in the world using Twitter.
  28. 28. http://www.santanderrio.com.ar + Banco Santander Río is a commercial bank and financial services company and affiliate of Santader. + It was founded in 1968 and now is the 3rd largest bank in Argentina. However, it is the bank with the largest extention of ATMs in the country. + The Headquarters are located in Buenos Aires. CEO: Enrique Cristofani Parent: Santander Group + Santander is one of the largest banks in the world. Nowadays, it is expanding its business around the world.
  29. 29. + “Mercadolibre” in Spanish means “free market”. + It’s eBay’s Latin American partner. And it’s the number one e-commerce site in Latin America. + Mercadolibre was established in 1999 in Argentina and rapidly expanded to other countries of South America and Mexico. + Traded as NASDAQ: MELI +Type: e-commerce www.mercadolibre.com.ar
  30. 30. + It’s a wirless telecommunications company owned by América Móvil. It was born as the result of unification of Comunicación Celular S.A and Telmex Colombia S.A. + On December 2013, they had more than 28 millions of mobile subscriber (from 50 millions of the whole country). + They also provide fixed communications. + It is headquarted in Córdoba, Argentina. + Owned by América Móvil +Founded in 2012. +Type: mobile carrier www.claro.com.ar
  31. 31. + Telefe it’s a television network. It’s very popular in Argentina. + From it’s privatization in 1989, it has always been the top 1 in Argentina, expect for the years 2010 and 2011. + Nowadays, it is under the direction of Gustavo Yankelevich’s, who managed to return the company to the top 1. + Owned by Telefónica Argentina +Founded in 1961. +Type: TV chanel www.telefe.com
  32. 32. + Clarín is the largest newspaper in Argentina. It has a 44% of the market share in Buenos Aires. But it has lost some popularity in the overall Argentine market. In 2012, the printed daily version accounted nearly 21% of the market. + Acording to Alexa.com it is the Spanish newspaper most visited in the internet. + Owned by: Clarín Group +Founded in 1945. +Type: Newspaper www.clarin.com
  33. 33. About us Website: http://www.siteengine.co.jp/en/ Facebook: http://www.facebook.com/siteengine (Japanese) Email: info@siteengine.co.jp SITEENGINE INC. is a global webmarketing agency based in Tokyo, Japan. We help brands to expand their business in South East Asia. We translate websites and ads into Thai, Indonesian, Vietnamese, Tagalog, Malay, Burmese, Khmer and Japanese. We have an affiliate in Bangkok, Thailand.

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